3 restaurant marketing ideas

3 Restaurant Marketing Strategies for restaurants

Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience.

A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been?

1. Celebrate birthdays

The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that the restaurants have not been the only ones that have implemented this technique, since, several department stores have also done so and have granted exclusive promotions to customers who turn years close. How does it benefit? It attracts more customers in addition to the celebration because of the discount they decide to go to celebrate at that restaurant, this offer by the restaurant can be advertise on the restaurant marketing online pages.

Portable chargers

The large part of the clients of an establishment has a mobile phone, another recent strategy is the implementation of portable cell phone chargers. How does it benefit? To be able to charge the cell phone in a restaurant it is necessary to consume, in such a way that the client has two satisfied needs.

Internet connection

Currently, being connected to the Internet is a daily and frequent activity throughout the day, restaurants have used this and have implemented wireless networks available only to their consumers, how does this benefit? Apart from encouraging food time to be extended by diverting the public's attention to what is available on the Internet, it has meant that more and more people without data on their mobile phone are in need of consumption in order to obtain these Internet keys. There are many restaurant marketing agency that can help you use your Wi-Fi to work for you as a part of your restaurant marketing solutions

Restaurant marketing plan

How to make a restaurant marketing online plan?

Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant.

What advantages does a restaurant marketing solutions plan offer?

• It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality.
• It facilitates the visualization of goals and objectives
• It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term.

To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant that we will call “Mariscos Mar”, located in a coastal city of about 200 thousand inhabitants, with a concept of Mediterranean food and with capacity for 80 diners

• Situational analysis

Any restaurant marketing agency that builds a plan, it must start with a complete internal evaluation of the business. An essential step to know what we have and what not. Something like doing an inventory of everything that makes up the restaurant, whether internal or external.

In marketing, a tool is used to perform this analysis called “SWOT Analysis”, named after the acronym of its components.

STRENGTHS (Internal aspect)

Elements that differentiate the restaurant. Advantages over the competition.

OPPORTUNITIES (External aspect)

Opportunities that exist for the restaurant. Market niches and favorable trends. Consumer habits and lifestyles that drive sales.

WEAKNESSES (Internal aspect)

Disadvantages of the business with respect to the competition. Limitations and aspects to improve within the restaurant.

THREATS (External aspect)

Negative changes of the environment. Direct competition, supply growth, similar concepts, etc.

Definition of objectives

With the information collected so far, we can set feasible objectives for the restaurants. In this sense it is important to define objectives at various levels, in the short, medium and long term, as well as in their diversity of scope: general and specific. A few examples can be, chance or update of our website, chance the restaurants image, make new online promotions, etc.

Create a document

Finally, all this strategy and content generated must be in writing, many times we forget how important it is to have a guide document. The plan will have objectives to be carried out in different time periods, so the most practical thing is to create a template where you can visualize the actions to be carried out according to the weeks, months and year.

Restaurant marketing ideas

New ideas for restaurant marketing online

Make sure your restaurant appears in the search results by proximity:

Statistics show that many customers choose the restaurant on the fly and do so among those recommended in Google searches (unless they already have a specific idea). Boost your G + profile to position yourself.

Participate in the life of your neighborhood:

Popular careers, parades, chocolates, various celebrations and solidarity activities. If you want to be known and visited in your area, get involved to the extent of your possibilities and in a way according to your business philosophy

Publish in specialized media of the sector:

Both online and offline. The promotion is not based solely on pure and hard advertising. Also in the articles that you can publish in the sector or specialized media, on issues that interest the client, interviews that you grant. Being present is the key. Be creative, but if you find it to hard for you to handle hire a restaurant marketing agency.

Invest in Google AdWords:

Like it or not, the best way to appear among the first searches of the Great Search Engine is to invest in advertising in the search engine. Reserve a Marketing budget to invest in Google AdWords, selecting the words you want to be found. They will have to do with your values, with what differentiates you and with what the client looks for you, this type of promotion as part of your restaurant marketing solutions.

Make sure your business location data is correct:

Address, telephone and email are the three data through which the customer finds you and can contact you. Check them periodically in all your networks and in the search spaces where you appear, in order to make sure they are correct. An error in any of them can be fatal when it comes to getting customers.

Develop a mobile app:

You don't need it to be complex or too elaborate. It must have the fundamentals: the data of the place, the menu, a section of reservations and a feedback tab in which the users can leave their opinions. Create special promotions for those who use the app: it is a very valuable source of data for you and you are interested in using it a lot.

Use Instagram:

It is the best social network for restaurants, because it is very visual and you can show in it the best of your business. If you don't have a profile yet, consider opening one for the restaurant. Of course, follow a simple rule: upload photos good enough to give the best image, but with a "home" touch that makes you look like a real business and not a photo file.

Create your own hashtag for your RRSS and reward your customers for using it (and promoting it):

Identify your business with a short phrase (three or four words) and simple to remember, turn it into a hashtag and reward customers who share photos and experiences through him. Create a popular culture about your business and win in promotion and community.

Restaurant marketing tips

Web applications and Social Networks become the new scenario for doing business. But you can only get the most out of them if you know how to use them for the benefit of your brand.

To start shaping your online reputation, you must develop a digital marketing plan that helps you define your goals and that the prestige you get on the Internet is reflected in the tables of your restaurant. It will be your best strategy to succeed!

This marketing plan must contemplate all the restaurant marketing solutions you want to develop online. It will be very useful to set your goals and how to achieve them. It is important that you start defining your type of customers to be able to detect on which digital platforms they are present, and join them. It also analyzes the market and competition.

Tips to restaurant marketing online actions

You may not be very familiar with the 2.0 world and find it a bit complicated to take your business off the Internet. That is why we bring you some tips that may be useful for your restaurant to acquire online notoriety and the number of customers rises like the foam:

Join the trends

To stand out you have to know how to innovate and anticipate. Start by talking about those topics that are the order of the day, such as vegetarian and organic food, healthy lifestyle habits or quick recipes made in 10 minutes.

Share all your activities

All the events or parties that you organize in your restaurant become a great opportunity to dump them on the internet and receive feedback from your customers. If you publish the photos of the activity, the people who have attended will be able to share them in their profiles and thus your probability of attracting new customers will be greater. You can also create hashtags of the event in question and generate conversations through them.

Loyalty to your customers

Your regular customers have to feel privileged. You can create contests in which only they participate and send them monthly newsletters with news, news and exclusive offers.

Take care of your identity online

Your success depends on your image. You have to take care of every last detail; such as good photographs, quality videos, a balanced graphic line and good content.

You should keep in mind that there will always be things on the Internet that influence you but that escape your hands. Word of mouth is very important and today the platforms on which users share opinions, ratings and recommendations (such as TripAdvisor) are gaining a lot of weight. Therefore, you should keep track of the publications that talk about you and, in the event that one is negative, try to correct the mistakes; if you find it to complicated for you to handle, you can always hire a Restaurant marketing agency to take care of all this, and your brand.

Restaurant marketing strategies

3 Marketing Strategies for Restaurants

Although the home delivery service has increased over the years, the restaurants at the point of sale have not stopped innovating and have designed restaurant marketing online strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience.

A restaurant marketing agency, creates a strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective restaurant marketing solutions that meet the needs of their audience so that they are persuaded to return What have they been?

Celebrate birthdays

The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that the restaurants have not been the only ones that have implemented this technique, since, various department stores have also done so and have granted exclusive promotions to customers who turn years close. How does it benefit? It attracts more customers in addition to the celebration because of the discount they decide to go to celebrate at that restaurant.

Portable chargers

The large part of the clients of an establishment has a mobile phone, another recent strategy is the implementation of portable cell phone chargers, how does it benefit? To be able to charge the cell phone in a restaurant it is necessary to consume, in such a way that the client has two satisfied needs.

Internet connection

Currently, being connected to the Internet is a daily and frequent activity throughout the day, restaurants have used this and have implemented wireless networks available only to their consumers. How does this benefit? Apart from encouraging food time to be extended by diverting the public's attention to what is available on the Internet, it has meant that more and more people without data on their mobile phone are in need of consumption in order to obtain these Internet keys.

Restaurant marketing to get customers

How to attract customers through the internet

Today, we cannot doubt that Marketing, in any of its forms, is present in the essence of any company or business. Therefore, we want to talk about a very specific sector that we are playing very closely. We talk about the restaurant and restaurant marketing sector.

The restaurant sectors

It is a sector that encompasses millions of businesses, many of them small. Companies launched by the illusion of an entrepreneur with the aim of build something independently and individually. There are also family ones.

In this part of business, and regardless of the size of the company, restaurant marketing online is necessary. We must start from the basis that, today, a restaurant lives on the opinions of its customers. Now you have to have quality in your meals, and most importantly a good service.

But all this is not enough, marketing for today's restaurants both online and offline gives us many possibilities with its many tools. These allow us to approach and connect with our current and potential customers. We have the opportunity to communicate what can really differentiate us from the competition, there are many restaurants and that detail is going to be what customers are going to remember us about.

Restaurant Marketing solutions

The marketing objective for restaurants as in any other sector can be defined in two premises:

• Being in the right place:

You have to be where my audience is (RRSS, Tripadvisor, Foursquare…) to attract it to my restaurant always adapting to the news and communicate what is that thing that differentiates us from the competition, or how we want our customers to perceive us.

Sell a positive experience:

Once the client is in the restaurant, surround him with a pleasant environment making him feel at home, taking care of the decoration of the premises, providing excellent service. Because it is more important to reach customers for the treatment given that for the food.

Marketing tools for restaurants:

• A well-designed website with good usability, so that all our clients find what they are looking for.
• A blog with quality content and interesting for customers.
• Good communication through the RRSS (that there are of all types) of the news. They also give you the opportunity to spread the contents of the blog.
• Through advertising (both in RRSS and Google) we can reach people following different segmentation strategies (geographical area, interests ...) and make our community of fans and customers much larger. And best of all, you can measure everything.
• There are customer service platforms such as Tripadvisor to manage the opinions they have about us. We can improve from them.
• Offline Marketing: pay attention to details, such as the environment, decoration, service, etc.

As we know, marketing is a necessary tool for any business. But when it comes to restaurants there's also a need to build a good strategy, following these tips will help you but if you want to make sure to make the best out your marketing strategy, we recommend to contact a Restaurant marketing agency.