Importance of social media marketing

The important use of social media marketing for restaurants

In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants, we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it.

We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video.

Use Facebook to impact your potential customers

It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, show the restaurant environment and even present to the staff!

Facebook for restaurants will help you connect with your potential customers because it gives you the possibility to show the business really as it is, to make them familiar with all the elements. One of the social media strategies for restaurants on the Facebook Fan Pages could be to create photo albums with the menus of each season. Being able to show the target audience the special menus, and make them die of the desire to eat in your restaurant.

You can also share news that is relevant to your audience, as well as share live and direct broadcasts about events in the restaurant, which allow you to generate more interest in your target audience. To be more effective and meet your goals, your social media plan for restaurant make sure you keep track of what type of publications your audience likes best.

Drive them crazy on Instagram

It can be said that it is one of the best social networks for restaurants because users walk through Instagram to find photos of all types of businesses. One of the advantages of Instagram for restaurant is that in this social network it is imperative and increases the probability of success of publishing high quality photos. Through Instagram you can make promotions for restaurants taking advantage of the special features of this network.

There are several competitions in social networks with which to get customers and Instagram lends a lot for this. If you want to achieve greater reach, then optimize the use of hashtags on Instagram. This is one of the most effective social media strategies for a restaurant.

Hashtags will help you better position your restaurant's Instagram posts because followers interested in your restaurant's theme can find the posts. You just have to place the word “Restaurant” on the Instagram search engine and the best positioned hashtags will come out. You can add to the word another one that describes and summarizes the specialty of your restaurant, and you will get more specific results.

Let's not forget Twitter

If you have not considered Twitter for restaurants, it is time to start doing it. Many open a twitter because they know it is an important information channel. Users are more active on Facebook and Instagram because they find it more attractive and more effective for social media strategies for restaurants, however, Twitter has its magic touch too.

To be effective on twitter we must take it seriously, huh? So get to work and create specific publications. Twitter ads about your restaurant will allow you to connect with various types of audiences. Twitter is an informative tool. Some users when they travel are usually updated on the area where they are through twitter posts.

A strategy of publication on twitter for your restaurant that could be effective is to alternate the restaurant's own publications with more general publications. As culinary recommendations published by digital magazines, a top of the best restaurants in the region, among other types of content.

Keys to restaurant SEO

7 SEO tips for Restaurants

Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect.

1. Keywords

Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition.

Image optimization

The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning.

Indexing

Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufacturer that surely has replicated your competition. A touch of originality in tune with the ecommerce communication tone will favor not only your SEO but the differentiation with competitors.

Create a content strategy

Create a quality content strategy, differentiated and aimed at your target audience. Share your knowledge with the creation of your own blog with articles oriented to the interests and needs of the target of your online store, which will not only be useful but Google will reward the longest time spent on your website. Think of video tutorials in "Tasty" format that are so well received in social networks, and remenber to have a google my business account.

Loading speed

You can measure speed with Google Page Speed Insights Users are not patient: if your page does not load, they will migrate to the competition. Google gives relevance to web load times and penalizes slow sites. What is an acceptable charging time? Google considers a website's performance to be better than 85. One factor that influences the load is Hosting. Invest in quality hosting. Web hosting is also responsible for the loading time of the website.

Style structure Landings Pages

An ecommerce will sooner or later go through an Adwords advertising campaign, even if at some specific time such as Christmas parties. A page structure in Landigs Pages format (landing pages) will facilitate the implementation of Adwords campaigns with a smaller investment.

Lean on Social SEO

Social SEO will be a great ally in the positioning of your ecommerce as part of local SEO for restaurants. Build bridges with social networks through optimized publications on social networks in support of natural search engine positioning. Quality publications (interesting content, attractive image, real time content ...) within the social ecosystem will help score points to appear in Google search results SEO for my restaurant.

Disavantages of text marketing

The disadvantages of using Text marketing for restaurants

Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material.

Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience.

This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal.

Another disadvantage is that in some countries the cost of courier mass delivery services is quite high. This has to do in part with the telephone providers, which makes some SMEs give up joining this strategy. Sometimes the recipient of the message can ignore it even if it is open, and most of the cases if there's a link on the message, you need to make sure the message it's clear and will not lead to confusion thinking it could lead to some malicious software.

Wifi marketing for restaurants helps to get an online list of potential message recipients, but this can be also complicated since not everybody its comfortable by fill in forms at the web, regardless it will be to have access at a restaurant for free wifi, every step must be taken carefully to achieve our Wifi marketing goals

Text marketing types

Text marketing for restaurant: SMS types

Send bulk text messages to mobile types

You know why it is important to send bulk text messages to mobiles. But now you also have to know what messages to send. What if you know the types of messages that are most popular in text marketing? Maybe you can start with one of them:

The reminder message

Several studies have shown that sending bulk text messages to mobiles as a reminder reduces absenteeism by 20%.

Customer Support.

Sending massive text messages to mobiles to inform about the status of an order is an added value to your service. Of course, it will strengthen customer confidence with your brand. But it will also minimize logistics problems.

Messages that include information of interest.

For example, if you decide to send massive text messages to mobiles with a new post from your blog, you will not only share valuable information. If not, you will be carrying traffic to your website.

The offers.

Congratulations messages will help you strengthen ties with customers and generate greater engagement with them. In addition to working loyalty.

The messages of notices.

You can create them for orders, report stock renewal or to share the new schedules. If you provide practical information, you will improve the quality of the service.

Is there anything else you should know? The most important thing is that you work with a professional platform that meets the following requirements:

• CRM Multichannel Marketing. You need to communicate with your clients and in all channels: email, mobile, social and web display.
• Include a report every time you are going to send massive text messages to mobiles. In addition, our platform offers real-time SMS message reporting. That is, you can analyze and compare SMS campaigns quickly. The reports include information on: Sent messages. SMS delivered. Bounced SMS Clicks Conversions
• Rich SMS Of course, the messages must have a link so that they are fully optimized. There are certain elements that cannot be missing in your SMS Marketing strategy, and the links are one of the most important and essential; also providing free Wi-Fi as a tool to Wi-Fi marketing for restaurants will help you to get more links open.
• Massive SMS is an exceptional and efficient tool to communicate all kinds of information in real time or last minute offers, and Wi-Fi marketing its also a tool you can use to improve your text marketing message list.

Users, as you have seen, will instantly read your messages. So you will be able to create the most efficient communication.

Social media instagram

Social media Marketing for restaurants on Instagram

Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million.

Using Instagram for restaurants its key on your social media strategies for restaurants, it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way.

Why have an Instagram account as part of your social media for restaurants plan?

1. It has more than 1000 million active users every month.
2. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network.
3. The #food label has more than 310 million posts, yes, crazy!
4. Being a very visual network, gastronomy is one of the most popular topics.
5. When you post something on Instagram its reach is huge compared to other social networks. Instagram offers 58 times more interaction per follower than Facebook for restaurants.
6. And best of all, the main reason why your food business should be present on Instagram, is that your customers come in every day.

Imagine the potential to do marketing for your restaurant on Instagram.

Facebook only shows your posts to 1% of your followers, twitter for restaurants has a similar rate of achieve, start using instagram now with strategy to highlight. Instagram is the preferred network of foodies or lovers of gastronomy, according to the foodisdigital study 77% of users are informed online about restaurants.

If your restaurant is not on the internet or does not have a strong digital presence, it does not exist, or at least, you are losing great business opportunities. Customers are digital, therefore, internet and social networks are the best allies to publicize your business, attract new customers and keep recurring customers.

Instagram is the icing on the cake for your digital strategy, it is the one with the greatest reach, the one that shows you the most and also, those passionate about gastronomy feel a weakness for this social network.

What is local SEO?

What is local SEO for restaurants and why local search is important

Local SEO

Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results.

Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages.

A local search covers all those search terms, such as:

• lawyers near me
• management near me
• restaurants in (city name)
• painters in (city name)

SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer.

Why is local search important?

Here are some statistics that show how important local search is for businesses:

• 50% of people who did a local search on their phone, visited a physical store in one day.
• 34% of those who did their search on a PC or tablet, did the same.
• 18% of local mobile searches lead to a sale within one day.
• 60% of the adult population searches for local services or product information on smartphones and tablets.
• 78% of local searches on a smartphone end in purchases made offline.
• 71% of people look for the location of a business to confirm its existence before going to visit it for the first time.
• 1 of every 3 searches on a smartphone was performed just before arriving at a store.
• 97% of consumers searched for local businesses online in 2017, and 12% looked for a local business online every day.
• The online shopping driver is convenience (convenience, convenience, time savings ...) followed by offer, rather than price.
• 1 out of 4 customers are defined as ROPO: they are informed online and purchased in a physical store.

Who benefits from local SEO and why?

Agencies When someone needs the services of an agency, the most common thing is that the search is "agency near" or "agency near me." Most people want to find a close agency for the convenience that comes with being able to bring their papers quickly.

Dealers In most cases the potential customer has a brand in the "top of mind". However, it is usual to perform a search to find “dealers in (city name)”. For the buyer, the proximity to their home is a highly decisive factor due to the importance of post-sale services.

Restaurants. These businesses achieve the greatest benefit of local SEO by the immediacy of customer reviews and local address information that prevail on search engine results pages (SERPs) as also a Google my business for restaurants position.

Why use text marketing?

Why do text Marketing for restaurants?

In the field of mobile marketing, instant messaging and proximity technologies, the SMS is still under the spotlight. Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; The study, conducted by Gsma in 56 countries that represent 80% of the world's population, indicates that Text marketing is also very popular where there is widespread use of smartphones and Wi-Fi marketing for restaurants.

An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page, also a try to get some info through Wi-Fi marketing could play against us. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark).

Immediacy

In real time Once delivered, the opening of the SMS takes place practically systematically. This is what the numbers tell us: the SMS channel guarantees opening rates that exceed the 98% threshold. And of that 98%, 90% takes place within three minutes of delivery (Dynmark). These figures can allow us to talk about SMS as a real-time marketing channel.

Ubiquity

It may sound exaggerated, but it is a very suitable term. What gives ubiquity to the SMS is the support: the smartphone (or the old generation mobile), the everyday accessory that many define as «the authentic proximity technology», always next to the owner as the wallet and keys From home. The SMS is ubiquitous because it reaches the recipient everywhere, at any time of the day, because it does not even require an internet connection.

Versatility

The customer experience is made of moments, of contact points; In a more prosaic way, different degrees in the commercial relationship with the client. The hot spots of the customer experience are the central points, which go from the understanding phase to the maintenance phase, and that is where the incisivity of the SMS is concentrated, to accompany the purchase and build loyalty. However, by setting up an SMS Marketing plan, we realize that text messages can cover the entire customer life cycle.

Personalization

It is a feature with two faces: one aimed at brands, which can personalize messages and make them recognizable, thanks to a text alias that acts as a substitute for the telephone number; the other is addressed to the recipients, thanks to the segmentation functions and dynamic fields, which allow you to customize the SMS based on the activities, interests and registration data of each contact.

Integrability

Thanks to APIs (SOAP and REST), web services and FTP in batches, there is the possibility of connecting the SMS channel with any CRM, e-commerce, ERP or content management system. It is a fundamental resource for the data and information about the client to dialogue with each other, bringing the different technologies into contact and creating a digital ecosystem.

Social media marketing tips

Tips for your social media marketing for restaurants

It has always been said that, what does not appear in traditional media (television, press, etc.), is as if it did not exist. Now, the roles have changed and what is not in social networks or in Google does not exist. For this, we are going to give you a series of tips in your social media strategy for restaurants.

Social media for restaurants

It is a way to reach the target audience and increases the chances of a potential customer finding you. The speed of propagation and diffusion of a content is very fast.

One of the benefits of social networks is that the impact it is having can be measured in real time. They do not need constant monitoring, but the results are updated automatically. In addition, it is a way of explaining where all the data comes from and the success obtained.

Keep in mind that customers are now "prosumers" this word is the mix between consumer and producer. What it means is that customers will share their experience on the Internet creating content about it. An example is a positive review of a restaurant in a social network.

A good online reputation builds trust, because today people trust more than other people can say than what the company says. Everyone knows that their purpose is to sell themselves.

In social networks it is opined, criticized and recommended. A good presence in social networks favors positive opinions. The advantage is that with this you can know the opinions and change those that are negative, you can interact with a dissatisfied customer and improve customer service.

Important points to consider when making a social media strategies for restaurants.

The first and most important is to create a profile of the company or restaurant in each of the social networks that suit your business. - Remember! Not all social networks serve the same! - In that profile we want to convey the values that make the restaurant unique and why it is a better option than others. The more social networks you have, the greater your reach. Set goals that are realistic and can be achieved and a marketing plan that makes it clear who you want to reach and what audience. Analyze and evaluate all actions every week.

Prepare a calendar of publications that includes content that interests the public frequently with advertising campaigns on Facebook for restaurants, Google Adwords or even twitter for restaurants.

Upload images of the highest quality possible to make you notice on Instagram for restaurants and show everyone that yours is better than the competition. For this you have to dedicate time and do a careful photography session.

Create a reservation and customer service channel. Publish the menu, the type of cuisine you offer, and the schedule.

Show how are the dishes that are prepared and how they are prepared to arouse interest in the gastronomic offer.

Take email marketing into account and send messages non-invasively so as not to be considered spam.

Keywords for SEO

Examples of keywords in local SEO for restaurants

Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy.

The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list.

This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us.

Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville.

In Seville it will offer its basic menu of products and will be sold to the Sevillian public as a familiar and pleasant place that is worth visiting any day of the week, especially on weekends.

Naturally, a general keyword, the one that provides the context, is "fast food restaurant". Positioning will always be more effective if we use content variants, such as "fast food place".

Next, we must be concretized, and for this we will use the keyword «fast food place in Seville». That will provide Google with a secondary descriptor related to the topographic or geographical aspect of the company.

The algorithm will automatically discard all the results related to fast food restaurants that are not specifically located in Seville. The third and final keyword could be "fast food local Eat Well in Seville".

Of course, Eat Well is the name of the restaurant, and by adding it we guarantee that the website appears first in Google my business for restaurants results. This is how a good SEO my restaurant strategy is built. To achieve this, it is clear that we must analyze both our business and the main potential customers.

Text marketing tips

Tips for successful Text Marketing for restaurants campaigns

If you are not used to using this medium for marketing, you surely think that it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. However, the reality is quite different. I will surprise you.

Send a message that is notorious.

This may be valid for any communication your company makes, but in text marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile, unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc.

Define very well when to send the message.

As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. Among the most suitable moments to make the shipment, without a doubt, the best of them is when your customers are close to the moment of purchase, within their ‘customer journey map’. Imagine that you are a hotel that wants to encourage the appetizer in your cafeteria. Just at the time that the snack is usually taken, it can be a perfect time to make a shipment to customers staying at the hotel, offering a discount on the second drink, for example.

The good if it is short, is twice as good.

Do not worry about the limitation of SMS. Most people are bothered by long text messages, so try to shorten your message to the maximum and go straight to the point. That brevity, if you complete it with a powerful message, will provide you with success.

4. Do you want to enrich your database? Then use the draws. We all like to get free stuff. Use raffles or gifts in order to direct to a landing page where you collect that information about the client you need, or you can do it so through Wi-Fi marketing for restaurants, by giving free Wi-Fi to your clients; that’s how you use Wi-Fi marketing in a smart way 5. Avoid excessive abbreviations. I know you have many things to say to your clients and that 160 characters do not give you. It occurred to you to use the abbreviations to complete your message, but is it readable? Surely you say yes, but the perception of the receiver is not going to be good, believe me. The excessive use of abbreviations, facing the potential client, makes it seem unprofessional or written by a "colleague" quickly, and without spending time and love.

Social media keys

Keys to managing social media for restaurant

Social media marketing for restaurants is key to any business, here we detail what you can do to promote your restaurant on these platforms.

Know the value of social networks

Before starting the project you must be clear why you need social media strategies for restaurants. You cannot start a strategy without understanding the reason for it. The main thing you should know is that these profiles allow you to issue messages about your business, attract new customers and engage with new and existing customers.

Social networks are the same: social, so you must interact with your followers and want to receive engagement from them. You will seek to have more likes, comments and interaction in general. In your post you must show why they should visit your restaurant, in addition to showing your products, promotions, contests and more.

Develop a clear strategy

We have already mentioned the benefits of social networks for your strategy, so you must already be convinced to start developing a strategy. And, you need a plan to succeed on these platforms.

You must have a social media plan that includes what you will share to have a greater return on your investment (ROI), planning the type of content and the hours in which you will post it is basic. You cannot start publishing without a strategy, you need to create a style as well as a frequency and establish where to publish.

Something basic is knowing who you are going to, what your target audience is, that is, your ideal client. In determining this your strategy will be more fluid.

Define social networks to publish

Today there are many social networks where you can publish your content, the channels are diverse and with different characteristics. Among the most popular options are: Facebook for restaurants, Pinterest, Twitter for restaurants, Foursquare, Yelp !, Snapchat, Instagram for restaurants, YouTube, among others.

Depending on the business characteristic you will choose the platform that suits you best. You don't want to create a profile at all and then leave them because you don't have time to publish in each one. Choose the best channel for your restaurant, it is recommended that you start with two.

Today the most popular social media options for restaurants are Instagram and Facebook, but that will depend on your location, type of restaurant and target audience.

Local SEO for restaurants

Local SEO for restaurants

Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies.

Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO.

How to get a good SEO for my restaurant?

There are different tools that configured in the right way will make your local SEO the right one.

Google My Bussiness

It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to position yourself favorably in your local SEO. Customers can also leave opinions on it. If the opinions are positive, it will make your positioning better in Google so it is very important to try to make satisfied customers leave a rating on our Google Business tab.

Google Plus

Yes, we already know that Google Plus is not a social network that is used a lot but it is essential for the positioning of a local business, it is Google, do not forget it. Create a local business page and complete the page appropriately. What is the most important? Having the contact information perfectly completed, includes the social networks of your business to add more power to the page and most importantly, add your website and verify it.

NAP

Another indispensable concept in local SEO is the NAP (Name-Address-Phone). If your business seeks a good SEO positioning in its territory it is essential that these data (Name-Address-Telephone) are perfectly defined and always the same, without any variations, we repeat, NO variations. So pay close attention to filling in the same information with all the sites where you register your website, do not move a comma. If not, you will lose local positioning. So much eye.

On Page Optimization

The structure of your website can also be used to position you locally. Meta tags and URLs play a very important role in local SEO, but remember, don't overoptimize that Google penalizes. Oh, and embed a map on your contact page so Google knows where you are.

Directory Registration

Enrolling in industry directories can also be very positive when it comes to improving your local SEO. If directories are an authority for Google, you will see it and improve your local positioning.

In short, if you have a business and your target audience is in a local environment, local SEO is something you should work for, and a lot. It will be very helpful when it comes to getting customers.

Promotion on social media for restaurants

Ideas of promotions in social media marketing for restaurants

More and more people are turning to social networks to find a place to eat. Hence the importance of a restaurant to keep this channel alive and up to date, sharing fresh and attractive content with its menus, offers or services. If you already use social media strategies for restaurants to promote your brand, but still do not get the desired sales, it is time to intensify your marketing actions. An option that is very effective and at the same time is very simple to apply is to carry out promotions such as contests or raffles on social media for restaurants.

Keys to create social media promotions for restaurants

First of all, remember that it is very important to be clear about your goals. You can raise, among others, increase your database with new leads, promote a specific menu or offer, know the opinion of your customers, build loyalty or strengthen your brand image. But, in addition to defining your goals very well, you should also take into account the following factors:

Attractive prize:

In addition to awakening the interest of users to participate, it is recommended that it be related to your restaurant. In this way, customers' commitment to your brand is reinforced. You can sort from menus or dinners to tastings of products or discount coupons in future visits to the restaurant.

Contest Rules:

Clearly write all the steps to participate, the prizes and other conditions. Do you want to write some legal bases but you don't know how to do it? We put at your disposal a free tool for it!

Promotion duration:

It is important that customers know the day and time at which the contest begins and ends. The most common for your campaign to have a good dissemination is that this duration is at least 1 week.

Formula to assign the prize with guarantees:

You can assign the prize of your promotion in several ways: randomly among all participants, when registering, by manual assignment (winner chosen through a jury) or by winning moment. In addition, you will obtain a certificate of validity so that your promotion is as transparent, secure and reliable as possible. Whichever modality is chosen, the important thing is to generate a feeling of trust among the participants.

Communicate the name of the winner:

Remember to include in the legal bases how the name of the winner or winners will be communicated. Normally, once the contest or raffle has ended, a publication is made on social networks and also communicated by email (if any).

Depending on the social media, you can build you contest around that, if you use Instagram for restaurants you can build the best photo contest of your food; on Facebook for restaurants you could ask your clients to fill a survey, and on twitter for restaurants you could ask them to create a catchy slogan or to best describe a dish on a few characters.

Google my business for restaurants

Local SEO for restaurants

If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day.

What is Google My Business?

Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area.

Is your registration in Google My Business essential for SEO for my restaurant?

Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map.

The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of different companies that offer similar services.

Having this tab is essential to make a good SEO Local. If you have a local business and want to appear on the map, it is NECESSARY that you have a Google My Business account.

Is Google My Business free?

Google My Business is absolutely FREE and the truth that any company can have your account. (I even have mine for my personal brand). But it is usually more efficient if you have a clothing store, restaurants, laundries, nurseries, dentists, etc.

Remember, Opening a Google My Business account is FREE and easy, but it should work if you want to have good results.

Tips for text marketing

Tips for using Text Marketing for restaurants

There are a number of tips that will be useful to you when implementing Text Marketing and successfully attract or retain customers. They are simple basics and never fail

1. Create a value offer for your customers

This applies when creating any type of campaign, be it SMS, email or social networks. Give your potential customers something they really need. Avoid perceiving your message as spam or a nuisance. It is important that when you write what you will send you wonder if it is really useful and necessary for your audience and what problem or situation it will solve.

Although text marketing is a poorly exploited channel, you should not abuse irrelevant messages either. To achieve a good communication, consider the season, current trends and the profile of the person with whom you communicate.

Be direct and clear with what you offer

It is tedious to read such long messages, for some reason the recommended limit for an SMS is 160 characters. Take advantage of this space to create a direct and concise promotional content that addresses what the user is interested in knowing. Don't expand on explanations, but don't be sharp either.

You can include a link or contact in case the user wants more information or to fill out a form. This will be beneficial for ASO positioning and sales flow. Although the ideal is that people are already informed just by reading the text.

Place a call for action and contact

It is necessary that your message contains some contact to expand the information or communicate and activate the offer. This may come in the form of a telephone number, email or link. This should be accompanied by a call for action that tells people what they have to do and allows you to monitor your statistics and conversions in more detail.

Calls for action are an effective resource to achieve results in a mobile marketing campaign. They have to be timely and not sound too forced

Your brand must be clear in the message

One of the risks of text marketing for restaurants is that your message is interpreted as spam or mobile virus. In recent years the dissemination of malicious codes through smart devices alerts users to links and information that comes to them. So, you should make sure the text looks true and reliable. A simple way to give security to your customers is to specify the name of your brand or business in the text.

Create a sense of urgency and exclusivity

There are two key ways to catch the client with a text message: appealing to urgency or exclusivity. It is important that you perform a segmentation. To be clear about what type of text to send. For example: in the case of loyal customers, you can deal with exclusive offers and promotions such as gift cards, promotional codes or affiliations.

Social media for restaurants

Social media marketing for restaurants

More and more people consult social networks before going to a restaurant. Search for photos, comments, check if a friend has been to the site before in addition, they are a perfect channel for new guests to discover your establishment.

If you are not yet using social media for restaurants to promote your establishment, you are losing visibility and potential customers. We leave you some recommendations to get started in the world of social networks successfully.

Social networks require constant attention. Also, not all restaurant profiles fit all social networks. Study your audience well and determine what networks you are in before launching.

Your profiles have to be updated and with relevant information

If you decided to use Facebook for restaurants All social networks have a biography section. It is essential to take advantage of these spaces to give the most relevant information about your restaurant (American food, meat specialties ...). The most important data you should place are:

• Kind of food
• Schedules
• Direction
• Telephone contact
• Website

The magic of the images

The images are ESSENTIAL on Instagram for restaurants. It is not worth that we upload a blurry photo with the mobile we publish it and we sit. It is sold through images and in the case of restaurants even more. We have to take care of the details to give the best possible image.

Once we have the perfect photo, we have to publish it on our social networks. Instagram is the king when it comes to uploading photos of our dishes or facilities. When it comes to food it is advisable not to use the famous filters since we want to give naturalness.

Another essential part of the process is hashtags. We have to have a careful hashtags strategy and above all constant. The photos must always carry some binding hashtags that help people find our content.

Listen and serve customers on social networks

In the search for the best possible experience, it is necessary to attend to all the people who mention us in social networks. Many of these mentions will be critical, but in the same way, it is necessary to answer them and solve the problems that may be occurring, this type of interaction are more common onFacebook for restaurants.

Immediacy is essential. If we have an open communication channel it is necessary to attend and take care of it. We cannot allow more than one hour to answer a client. In addition, and although it is more expensive, we must flee from the "type" answers that do not solve anything. The client has to see that there is a person behind, willing to help.

Take care of the presence in specialized portals So far, we have talked about “generalist” social networks (Facebook, Instagram, Twitter for restaurants) but there are some social networks that are specific to the hospitality and catering sector. Portals such as TripAdvisor are key to restaurants as a community is created around our establishment. As in the social media strategies for restaurants, we cannot control the inputs so we will have to take great care of what is said about us. If the experience of a client has not been good (for whatever reason) you have to answer and give your face to try to solve the problem.

Restaurant marketing to get customers

How to attract customers through the internet

Today, we cannot doubt that Marketing, in any of its forms, is present in the essence of any company or business. Therefore, we want to talk about a very specific sector that we are playing very closely. We talk about the restaurant and restaurant marketing sector.

The restaurant sectors

It is a sector that encompasses millions of businesses, many of them small. Companies launched by the illusion of an entrepreneur with the aim of build something independently and individually. There are also family ones.

In this part of business, and regardless of the size of the company, restaurant marketing online is necessary. We must start from the basis that, today, a restaurant lives on the opinions of its customers. Now you have to have quality in your meals, and most importantly a good service.

But all this is not enough, marketing for today's restaurants both online and offline gives us many possibilities with its many tools. These allow us to approach and connect with our current and potential customers. We have the opportunity to communicate what can really differentiate us from the competition, there are many restaurants and that detail is going to be what customers are going to remember us about.

Restaurant Marketing solutions

The marketing objective for restaurants as in any other sector can be defined in two premises:

• Being in the right place:

You have to be where my audience is (RRSS, Tripadvisor, Foursquare…) to attract it to my restaurant always adapting to the news and communicate what is that thing that differentiates us from the competition, or how we want our customers to perceive us.

Sell a positive experience:

Once the client is in the restaurant, surround him with a pleasant environment making him feel at home, taking care of the decoration of the premises, providing excellent service. Because it is more important to reach customers for the treatment given that for the food.

Marketing tools for restaurants:

• A well-designed website with good usability, so that all our clients find what they are looking for.
• A blog with quality content and interesting for customers.
• Good communication through the RRSS (that there are of all types) of the news. They also give you the opportunity to spread the contents of the blog.
• Through advertising (both in RRSS and Google) we can reach people following different segmentation strategies (geographical area, interests ...) and make our community of fans and customers much larger. And best of all, you can measure everything.
• There are customer service platforms such as Tripadvisor to manage the opinions they have about us. We can improve from them.
• Offline Marketing: pay attention to details, such as the environment, decoration, service, etc.

As we know, marketing is a necessary tool for any business. But when it comes to restaurants there's also a need to build a good strategy, following these tips will help you but if you want to make sure to make the best out your marketing strategy, we recommend to contact a Restaurant marketing agency.

SEO strategy for restaurants

The Best SEO Strategy for Your Restaurant

When you as a business owner thinks about a SEO for my restaurant, is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success.

In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers.

The best SEO strategy for your restaurant

Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential guests arrive at your restaurant in their searches in the fastest way. For this you need to select the keywords that position you between the top places of Google my business for restaurants and other browsers. The analysis of the most appropriate keywords for your business is based on those that customers use to perform their searches.

Publications that invite you to stay

Once you get the client to reach the page, the next step is to achieve retention. The publications have to be attractive, clear and with the information that visitors need. The available menu options, recipes, prices, booking modes, are data that catch and invite you to continue reading.

Everything must be published in text mode for search engines to refer to the web. It is a mistake to upload the information as downloadable files, the browser does not index it and on the other hand from the mobile phones there is no access. You would be spending money and losing the possibility of reaching a good segment of target customers.

Another fundamental point is that you keep the publications updated so that users do not feel cheated when they attend the store and cannot find their menu or prices have changed. Also, in addition to the Web there is more traffic when supported with social networks such as Instagram, Facebook or Twitter.

Local SEO for Restaurants Without Web

It is true that not all restaurateurs have their website and do not have the possibility to create it in the short term. This does not mean they will be out of business, at the moment. There are tools that allow you to upload places in search engines and be visible to customers in your area. The search engine identifies the search with your local proximity and sends the information via GPS.

Restaurants can survive without a website, however, in the medium term it is convenient to develop one. It is also very effective to create your own accounts in the networks most used by customers. A good positioning is achieved with the installation of the brand on all possible fronts.

Benefits of SEO restaurants

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search.

SEO benefits:

Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly.

SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing, you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also improve local SEO results by registering your website in local directories and social media for restaurants.

Free restaurant marketing:

Unlike pay-per-click (PPC) advertising that can cost a lot, search engine optimization requires little or no money. If you write your own content, then you do not need to pay anything for SEO blog entries. You just have to make sure you include keywords that potential customers will use when they want to order food online or find a nearby restaurant.

If you don't feel comfortable writing your own content, then you can hire a marketing agency to do the work for you, this can also be done for the social media for restaurants. While this costs some money, you get a great return on a small investment because the content will remain on your website forever. Over time, the amount of content on your website will grow, which makes it even more attractive to search engines.

SEO can increase your brand awareness and online exposure

Your restaurant faces a lot of competition. With SEO-based content, you can make your restaurant's brand more attractive to potential customers. People are much more likely to ask you for food when they have heard about your restaurant.

SEO also helps search engine spiders find websites that help their users. As long as your website includes the correct keywords, people will find your business easily, which makes them more likely to place orders from you instead of their competitors.

The best SEO works well on mobile devices and desktop computers. In fact, more people use smartphones than desktops when they search for information online, so it makes sense to prioritize mobile SEO tactics.

Mobile SEO encourages you to increase the loading speed of your website, design your site so that it looks good on small screens, and avoid pop-ups that mess up small screens. All these efforts contribute to a better experience for potential customers visiting your site.

Always remember that it is difficult to survive in a competitive industry without the key SEO benefits for restaurant websites.

Good rating on Tripadvisor

Tips to get a good rating on TripAdvisor

TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts.

Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants:

Encourage and encourage your customers to think

Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true.

Involve staff

If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to use on your social media for restaurant strategies since your employes also have their own social media networks in which they can promote your brand.

Get “Recommended” sticker

TripAdvisor makes available to establishments several tools to promote your listing. One of them is the “recommended” or “evaluated” sticker that can be placed on the door or other visible place of the premises, in order to remind customers of the presence on this platform. To obtain it you can go to "Request a sticker for the window" through the drop-down menu "Free Tools" located at the top. Once in the new window, you must enter your local address and shipping address. TripAdvisor will send you the sticker, at no cost, during the following weeks.

Widgets for the web

TripAdvisor has several widgets to add to the corporate website of your bar or restaurant, through which it is possible to show the opinions or score of the business. You can access them from the management center, in the new window that will open you will see that there are different types of widgets, to choose according to what you want to show visitors to your page. They can be snippets of comments, punctuation, link to your profile to comment, etc