Keys to restaurant SEO

7 SEO tips for Restaurants

Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect.

1. Keywords

Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition.

Image optimization

The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning.

Indexing

Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufacturer that surely has replicated your competition. A touch of originality in tune with the ecommerce communication tone will favor not only your SEO but the differentiation with competitors.

Create a content strategy

Create a quality content strategy, differentiated and aimed at your target audience. Share your knowledge with the creation of your own blog with articles oriented to the interests and needs of the target of your online store, which will not only be useful but Google will reward the longest time spent on your website. Think of video tutorials in "Tasty" format that are so well received in social networks, and remenber to have a google my business account.

Loading speed

You can measure speed with Google Page Speed Insights Users are not patient: if your page does not load, they will migrate to the competition. Google gives relevance to web load times and penalizes slow sites. What is an acceptable charging time? Google considers a website's performance to be better than 85. One factor that influences the load is Hosting. Invest in quality hosting. Web hosting is also responsible for the loading time of the website.

Style structure Landings Pages

An ecommerce will sooner or later go through an Adwords advertising campaign, even if at some specific time such as Christmas parties. A page structure in Landigs Pages format (landing pages) will facilitate the implementation of Adwords campaigns with a smaller investment.

Lean on Social SEO

Social SEO will be a great ally in the positioning of your ecommerce as part of local SEO for restaurants. Build bridges with social networks through optimized publications on social networks in support of natural search engine positioning. Quality publications (interesting content, attractive image, real time content ...) within the social ecosystem will help score points to appear in Google search results SEO for my restaurant.

What is local SEO?

What is local SEO for restaurants and why local search is important

Local SEO

Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results.

Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages.

A local search covers all those search terms, such as:

• lawyers near me
• management near me
• restaurants in (city name)
• painters in (city name)

SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer.

Why is local search important?

Here are some statistics that show how important local search is for businesses:

• 50% of people who did a local search on their phone, visited a physical store in one day.
• 34% of those who did their search on a PC or tablet, did the same.
• 18% of local mobile searches lead to a sale within one day.
• 60% of the adult population searches for local services or product information on smartphones and tablets.
• 78% of local searches on a smartphone end in purchases made offline.
• 71% of people look for the location of a business to confirm its existence before going to visit it for the first time.
• 1 of every 3 searches on a smartphone was performed just before arriving at a store.
• 97% of consumers searched for local businesses online in 2017, and 12% looked for a local business online every day.
• The online shopping driver is convenience (convenience, convenience, time savings ...) followed by offer, rather than price.
• 1 out of 4 customers are defined as ROPO: they are informed online and purchased in a physical store.

Who benefits from local SEO and why?

Agencies When someone needs the services of an agency, the most common thing is that the search is "agency near" or "agency near me." Most people want to find a close agency for the convenience that comes with being able to bring their papers quickly.

Dealers In most cases the potential customer has a brand in the "top of mind". However, it is usual to perform a search to find “dealers in (city name)”. For the buyer, the proximity to their home is a highly decisive factor due to the importance of post-sale services.

Restaurants. These businesses achieve the greatest benefit of local SEO by the immediacy of customer reviews and local address information that prevail on search engine results pages (SERPs) as also a Google my business for restaurants position.

Keywords for SEO

Examples of keywords in local SEO for restaurants

Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy.

The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list.

This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us.

Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville.

In Seville it will offer its basic menu of products and will be sold to the Sevillian public as a familiar and pleasant place that is worth visiting any day of the week, especially on weekends.

Naturally, a general keyword, the one that provides the context, is "fast food restaurant". Positioning will always be more effective if we use content variants, such as "fast food place".

Next, we must be concretized, and for this we will use the keyword «fast food place in Seville». That will provide Google with a secondary descriptor related to the topographic or geographical aspect of the company.

The algorithm will automatically discard all the results related to fast food restaurants that are not specifically located in Seville. The third and final keyword could be "fast food local Eat Well in Seville".

Of course, Eat Well is the name of the restaurant, and by adding it we guarantee that the website appears first in Google my business for restaurants results. This is how a good SEO my restaurant strategy is built. To achieve this, it is clear that we must analyze both our business and the main potential customers.

Local SEO for restaurants

Local SEO for restaurants

Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies.

Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO.

How to get a good SEO for my restaurant?

There are different tools that configured in the right way will make your local SEO the right one.

Google My Bussiness

It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to position yourself favorably in your local SEO. Customers can also leave opinions on it. If the opinions are positive, it will make your positioning better in Google so it is very important to try to make satisfied customers leave a rating on our Google Business tab.

Google Plus

Yes, we already know that Google Plus is not a social network that is used a lot but it is essential for the positioning of a local business, it is Google, do not forget it. Create a local business page and complete the page appropriately. What is the most important? Having the contact information perfectly completed, includes the social networks of your business to add more power to the page and most importantly, add your website and verify it.

NAP

Another indispensable concept in local SEO is the NAP (Name-Address-Phone). If your business seeks a good SEO positioning in its territory it is essential that these data (Name-Address-Telephone) are perfectly defined and always the same, without any variations, we repeat, NO variations. So pay close attention to filling in the same information with all the sites where you register your website, do not move a comma. If not, you will lose local positioning. So much eye.

On Page Optimization

The structure of your website can also be used to position you locally. Meta tags and URLs play a very important role in local SEO, but remember, don't overoptimize that Google penalizes. Oh, and embed a map on your contact page so Google knows where you are.

Directory Registration

Enrolling in industry directories can also be very positive when it comes to improving your local SEO. If directories are an authority for Google, you will see it and improve your local positioning.

In short, if you have a business and your target audience is in a local environment, local SEO is something you should work for, and a lot. It will be very helpful when it comes to getting customers.

Google my business for restaurants

Local SEO for restaurants

If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day.

What is Google My Business?

Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area.

Is your registration in Google My Business essential for SEO for my restaurant?

Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map.

The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of different companies that offer similar services.

Having this tab is essential to make a good SEO Local. If you have a local business and want to appear on the map, it is NECESSARY that you have a Google My Business account.

Is Google My Business free?

Google My Business is absolutely FREE and the truth that any company can have your account. (I even have mine for my personal brand). But it is usually more efficient if you have a clothing store, restaurants, laundries, nurseries, dentists, etc.

Remember, Opening a Google My Business account is FREE and easy, but it should work if you want to have good results.

SEO strategy for restaurants

The Best SEO Strategy for Your Restaurant

When you as a business owner thinks about a SEO for my restaurant, is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success.

In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers.

The best SEO strategy for your restaurant

Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential guests arrive at your restaurant in their searches in the fastest way. For this you need to select the keywords that position you between the top places of Google my business for restaurants and other browsers. The analysis of the most appropriate keywords for your business is based on those that customers use to perform their searches.

Publications that invite you to stay

Once you get the client to reach the page, the next step is to achieve retention. The publications have to be attractive, clear and with the information that visitors need. The available menu options, recipes, prices, booking modes, are data that catch and invite you to continue reading.

Everything must be published in text mode for search engines to refer to the web. It is a mistake to upload the information as downloadable files, the browser does not index it and on the other hand from the mobile phones there is no access. You would be spending money and losing the possibility of reaching a good segment of target customers.

Another fundamental point is that you keep the publications updated so that users do not feel cheated when they attend the store and cannot find their menu or prices have changed. Also, in addition to the Web there is more traffic when supported with social networks such as Instagram, Facebook or Twitter.

Local SEO for Restaurants Without Web

It is true that not all restaurateurs have their website and do not have the possibility to create it in the short term. This does not mean they will be out of business, at the moment. There are tools that allow you to upload places in search engines and be visible to customers in your area. The search engine identifies the search with your local proximity and sends the information via GPS.

Restaurants can survive without a website, however, in the medium term it is convenient to develop one. It is also very effective to create your own accounts in the networks most used by customers. A good positioning is achieved with the installation of the brand on all possible fronts.

Benefits of SEO restaurants

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search.

SEO benefits:

Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly.

SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing, you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also improve local SEO results by registering your website in local directories and social media for restaurants.

Free restaurant marketing:

Unlike pay-per-click (PPC) advertising that can cost a lot, search engine optimization requires little or no money. If you write your own content, then you do not need to pay anything for SEO blog entries. You just have to make sure you include keywords that potential customers will use when they want to order food online or find a nearby restaurant.

If you don't feel comfortable writing your own content, then you can hire a marketing agency to do the work for you, this can also be done for the social media for restaurants. While this costs some money, you get a great return on a small investment because the content will remain on your website forever. Over time, the amount of content on your website will grow, which makes it even more attractive to search engines.

SEO can increase your brand awareness and online exposure

Your restaurant faces a lot of competition. With SEO-based content, you can make your restaurant's brand more attractive to potential customers. People are much more likely to ask you for food when they have heard about your restaurant.

SEO also helps search engine spiders find websites that help their users. As long as your website includes the correct keywords, people will find your business easily, which makes them more likely to place orders from you instead of their competitors.

The best SEO works well on mobile devices and desktop computers. In fact, more people use smartphones than desktops when they search for information online, so it makes sense to prioritize mobile SEO tactics.

Mobile SEO encourages you to increase the loading speed of your website, design your site so that it looks good on small screens, and avoid pop-ups that mess up small screens. All these efforts contribute to a better experience for potential customers visiting your site.

Always remember that it is difficult to survive in a competitive industry without the key SEO benefits for restaurant websites.

Good rating on Tripadvisor

Tips to get a good rating on TripAdvisor

TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts.

Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants:

Encourage and encourage your customers to think

Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true.

Involve staff

If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to use on your social media for restaurant strategies since your employes also have their own social media networks in which they can promote your brand.

Get “Recommended” sticker

TripAdvisor makes available to establishments several tools to promote your listing. One of them is the “recommended” or “evaluated” sticker that can be placed on the door or other visible place of the premises, in order to remind customers of the presence on this platform. To obtain it you can go to "Request a sticker for the window" through the drop-down menu "Free Tools" located at the top. Once in the new window, you must enter your local address and shipping address. TripAdvisor will send you the sticker, at no cost, during the following weeks.

Widgets for the web

TripAdvisor has several widgets to add to the corporate website of your bar or restaurant, through which it is possible to show the opinions or score of the business. You can access them from the management center, in the new window that will open you will see that there are different types of widgets, to choose according to what you want to show visitors to your page. They can be snippets of comments, punctuation, link to your profile to comment, etc

SEO keywords

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing. This process plays a decisive role for your website and your social media for restaurants, making it possible for people to find your content through search engines.

Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users.

Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to the use of keywords that connect search engines to your website.

You should also know how people are looking for products, services or information in an easy and practical way. Remember that the information abounds on the internet and when making a query the best positioned sites are the ones that take all the traffic. Normally 60% of clicks are achieved by being on the first page according to MOZ. So implementing the right keywords it’s a part of your Local SEO for restaurants.

3 Reasons why keyword analysis is so important for content marketing

You must carefully analyze our selection strategy for the following reasons:

Select the right keywords, otherwise, you will attract the wrong people and therefore nobody will buy. You will not be able to optimize the content of your website correctly until you determine the appropriate keywords. In other words, once you define which ones you want to relate your content to, you can start developing it.

It is crucial to do research to understand what your customers look for on the web. Even think like them, identify their lifestyles and their needs. Think that if you develop content from your brand or product, you may never receive traffic from people who don't know you. Therefore, we recommend creating content oriented to your consumer, but not your brand. Your brand will always be commercial and the other will be educational. If you want to have ideas, we recommend that you use Google trends, who will give you a parameter to determine the content that people are looking for or hire a marketing agency if you don’t have the time to do it yourself.

Don't forget that a content marketing strategy without a keyword analysis will never be effective. We also know that setting the indicated keywords is a delicate process in which the test and the error are the constant. Once knowing the path will be easier and the successes will come.

Yoast for SEO

What is Yoast SEO?

It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet.

This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines.

If what you need is a better visibility of your business, both in search engines and in social media for restaurants, you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing.

Yoast SEO, the best option to optimize your website Yoast SEO is one of the most accepted add-ons by WordPress CMS. It is designed to facilitate the application, effectively, of some criteria or good practices around SEO positioning.

In this way, the web optimization of your digital spaces will be much easier to manage, since this program offers a permanent audit of the content. With it, the creation of quality content is greatly simplified and ensure that it is read by as many users as possible.

On the other hand, we can tell you that Yoast SEO is one of the add-ons that most downloads currently show in the WordPress repository. However, to maximize its potential, it is necessary that you know in detail what it is for and, in addition, to make a correct configuration of this set before you start using it.

SEO analysis of your website.

The main objective of Yoast SEO is to alert of the deficiencies, in terms of SEO, that have the publications that are made in the CMS. In addition, in all cases, it offers you a set of recommendations that you can carry out to solve the errors you detect.

By using this tool, you will ensure a detailed analysis of all your entries taking into account the SEO positioning criteria that are decisive for your brand to obtain excellent visibility on the Internet. This add-on helps your creations meet SEO parameters

How to build a SEO strategy for your restaurant

SEO positioning strategy

You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants.

Phases for planning an SEO positioning strategy

Defining objectives at the SEO level of our project.

As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy.

Defining our key terms of interest.

We must discover what are the search terms that customers will use to find us, to define what search terms we would us Having this list as a base we can expand it using tools such as Google Keyword Planner and obtain some key terms, we will have to filter and repeat this process until we have a list of search terms that allow us to attract relevant traffic.

How does the competition? Benchmarking

We will analyze our competition at the SEO level to see what are the elements and techniques they have used, and of course, we will check which with the key terms that allow them to attract qualified traffic. We may find search terms that we have not considered at first. In that case, we must return to the previous step and reconsider the process. Surely when analyzing the pages of the competition you find interesting aspects that are not strictly SEO. You should review your marketing strategy at a global level to get the most out of all the information obtained from your competition.

Objectives and techniques to use.

At this point, you have to be clear about the pages of your website that you want to promote at SEO level, the search terms used by customers and how the competition gets traffic. Now you must choose the SEO techniques and the most efficient tools based on the information collected and put them into practice. It is best to organize a good calendar by setting specific goals and deadlines.

Measurement and feedback.

You need to define a web metric strategy. That way, you can measure the results and if they are consistent with the objectives you have set. Analyze how far you are from your goals, which areas you need to improve, which have been the searches that have really generated qualified traffic, etc. With all this data you should rethink your strategy, both at SEO level and at a more general level and look for areas for improvement, and also don’t forget to add your social media for restaurants at your SEO strategy.

SEO for restaurant beginners

Launch a new restaurant and start to work on the SEO.

As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography.

The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated.

In addition, the image of the new brand on the Internet must have its profiles on social networks (Instagram, Facebook, and Twitter) in addition to adding the restaurant in directories specialized in gastronomy, such as TripAdvisor, Yelp or El Tenedor. Knowing and controlling what they say about your restaurant and what data there is on the internet from the beginning provides the peace of mind you need to focus on your business.

All this work of controlling the restaurant's brand is complemented by a photo session, from 360º virtual visits, photographs of the place, the dishes made and its location, which are another way of adding value to the brand and using local SEO for restaurants. These photographs serve to illustrate the website, publications on social networks, apart from using them for the Google profile of the brand that is being created. All this helps to improve the positioning from the beginning.

Giving a digital identity to your newly opened Internet business can help potential clients find you more easily, giving a boost to the first months of work. It is important that the information that appears on the network accompanies the growth from scratch of your brand and you have the handling of that data. Therefore, if you plan to open a new business, it is you who controls your presence on the Internet from the start, to ensure your success in this process it is highly recommended you hire a marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

href="https://idorestaurantmarketing.com">marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

Benefits of text marketing

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment.

Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business.

One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, specially as a tool of local SEO for restaurants; the promotion through SMS doesn’t replace any of other types of promotion through social media for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful: SMS does not need a data network to reach its receiver, which significantly increases their reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate: SMS unlike other digital channels have a high open rate, some studies show that more than 90% of text messages (SMS) are opened.
• Measurable: SMS marketing strategies can be easily measured to be able to measure its effectiveness.
• Low cost strategy: SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI).
• It generates trust in the customer: many of the uses of the SMS such as: purchase confirmation, order status and delivery of relevant information, provides confidence, security and proximity to the consumer.
• Personalized information: the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.
• It complements the email marketing strategy: although email marketing and SMS marketing have important differences, they are usually very effective when working together.

Editrice web et SEO à toulouse

Google, Qwant, Bing, soyez visible partout sur le web Vanessa ALLONGUE Editrice web et SEO junior à Toulouse

SERPS at SEO restaurants

What does SERP mean?

The acronym SERP stands for Search Engine Result Page. These results are those that appear on the platforms of Google, Yahoo, Bing, and even Yandex a Russian search engine.

The order of the results or websites will depend on how attached those websites are to the criteria demanded by the search engine. Google, for example, includes by default ten results in each SERP, which means that the 10 most relevant search results appear on the first page of results. So, knowing the right criteria is very important at your restaurant marketing strategy to be at the top.

Being on this first page of results, and especially in the coveted first places, is very important for a website. It is estimated that the first 5 results of the SERP take 75% of the visits. 99.1% of all clicks, in fact, stay in the first SERP. That is, if you do not appear here, you have less than .1% chance of finding your site. Finding the right marketing agency that takes notice of the SERPS criteria it's very important

What are the types of results that Google offers?

To identify what kind of results appear in a SERP, let's look for an example of "Madrid restaurants".

In the first part, sponsored results will appear, that is, Google Ads. These results are not organic and the only way to appear among them is by paying. When the search is directly related to the purchase of a product, a flight or the reservation at a Hotel, Google displays under the ads a special box with prices, map and additional filtering options. In the case of restaurants, when done a local search it will display the restaurants nearby your location.

Related questions

The type of results that the SERP throws also depends on the type of request we make to the search engine. For example, if we change the search to “where is the city of Madrid?”, A box of related questions will appear, along with the organic results and the map

Local results

Now, let's do a different kind of search: “Seafood restaurants in Madrid, Spain”. Google identifies that it is a local search and the first thing that displays us is a map with options, ratings, and reviews. The use of right local SEO for restaurants in these cases its important in order to make sure you will appear on the top.

SERPs can also display videos, images, news, itineraries, featured snippets, brand results, social media for restaurants, etc. It is essential to know what kind of results we should appear, to focus our marketing efforts on them. What are the SERPs for?

It is very useful for Internet users as they have a large number of options to choose from, and also for companies with digital marketing goals and for those who implement SEO. We can improve our position in this list of results that the search engine yields and increase the chances of generating a significant number of organic traffic to our website.

SEO tips for restaurants

In any major city of the world, there are a lot of competition when it comes to restaurants options, to this fact we must add the leading role that the consumer now has as a “gastronomic critic” on platforms that allow you to enter a score such as Google My Business or Tripadvisor, or through the dissemination of photos on social networks. For this reason, having a restaurant marketing strategy could be considered a measure of survival in an environment as competitive as that of the restaurant sector.

Here are 5 tips to raise your restaurant’s digital marketing strategy:

Your social media for restaurants should be professionalized

At the moment, the social network that generates the most impact among users within the catering sector is Instagram: it is the most used in front of Facebook and its highly visual content makes it the perfect social network to carry out a growth strategy in social networks.

This includes uploading posts, at least, two days a week, following different lines of content, taking great care of the aesthetic and visual part, and, ultimately, working to generate interaction with users.

In your profile, you can publicize your most outstanding dishes, the ones that your customers like the most (or even publications of your own customers!), The different areas of your place, the people who work there ... there are multiple possibilities.

The options that Instagram gives us to restaurants in 2019 must be taken advantage of: playing with the highlighted stories to present the user with useful information in an attractive way is a good move.

Take care of your restaurant's SEO positioning

A local SEO for restaurants strategy can be very beneficial, especially because there are many restaurants that neglect this area of digital marketing completely.

SEO is a set of techniques to improve the visibility of organic results in search engines (especially Google, which is the most used search engine). In other words, a sum of actions that make a website scale positions in Google for certain keywords; the best way to achieve your SEO goals is to hire a restaurant agency specialized on this matter, to handle your websites.

Your profiles on the most influential opinion platforms should be optimized

Google My Business, your Tripadvisor profile, El Tenedor, Foursquare, or Yelp are places where satisfied (and dissatisfied) users will review your restaurant. So it is important that there is representation by the restaurant and take care of every single commentary that the users may leave at these platforms, which it’s a very important way to get feedback from your costumers.

Open WiFi for your customers

To stimulate your customers and make them upload photos of your restaurant on social networks, provide free WiFi and good quality. If you can (and aligns with the concept of your restaurant), make sure that the name of the network and the password can be easily read from anywhere on the premises.

Send newsletter with special offers, menus, and events

One of the best loyalty tools that exist for your restaurant is e-mail marketing, although it is important to note that it is not appropriate to abuse this push mode.

Send newsletter only when you are able to offer high-value content for your regular customers, such as new offers and promotions.

SEO: How to link build?

Link building tactics on local SEO for restaurants

There are concrete link building tactics that can help us systematize our task on your restaurant marketing strategies, as it follows.

Through content: This technique condenses what we call obtaining passive links in the previous point. It consists of improving your content in a way that brings value and is a source that everyone wants to link. A variant, the link baiting, implies generating concrete content with the purpose of generating attention and links. Within the link baiting we would include the creation of infographics, controversial websites, reports and studies, etc.

Through contacts: A person or organization has a series of relationships that it has built over time. The more connected you are, the greater the number of relationships you will have established. And these relationships can be moved to the online world in the form of links. For example, it is very possible that among your family or closest friends, several have blogs or other types of web. It is normal for employees of a restaurant agency to have their own page. It is normal for distributors, customers and people who serve an organization to have an online presence, so it is important that an SEO is well connected and always has a good number of contacts in the online sector. Do not see it as asking for a favor, but as a way to add value with your website to another page.

Directories and social repositories:There are good and bad directories and repositories; The maximum to know if they are positive for us is: Will it bring me traffic from people who click on the link? In general, a link that generates this type of traffic will be positive. If you want SEO value, focus on the following points:

Niche directories: Niche directories are those that try to provide information about a very specific sector. For example, directories of technology blogs or directories of technology companies. Here you can even put listings or compilations that fulfill the same function on pages or blogs, for example: «The best marketing agencies in Spain». Here we could try to communicate with the author to justify why he should include ours or try to reach him by other means.

Local directories: These are especially relevant for local businesses such as restaurants, bars, driving schools, etc. Not only do they provide great value, but Google reviews many of them to verify your business information, and the activity and comments generated in them have a great influence. You can find more information in the post how to improve your local SEO.

Social media for restaurants: Most Social Networks allow you to generate a link to your website, and most are indexable to Google. This does not mean that you have to create a profile in each network that exists, but that you make sure that you take advantage of your social presence in this sense in the channels that make sense to use for your website. Apart from that, Google+ has a huge effect on the positioning of a website as recent studies show

Picture perfect for instagram

How to take good photos for your restaurant marketing Instagram profile

A picture worth’s more than a thousand words, that’s an old said but also its true fact, otherwise social media such as Instagram wouldn’t have so much acceptance as it does; in order to take advantage of this visual tool for the local SEO for restaurants that you want to promote, and also make a good amount of use of your social media for restaurants, we have a few tips to help you improve the pictures you take to promote your place. The first thing you should take into account is the lighting when you want to publish a plate of food the last thing you want is to be pale. Avoid using the flash or strong lights over the head, instead, take photos near the window with a lighter light source for a natural look.

Invite the action with simple proposals. Place the spoon next to the soup plate, in general, a cutlery next to the plate. He achieves a bit of drama by showing details such as the wine cork and the bottle. Post a short video with how ice is added to a prepared beverage.

Add texture, this is achieved with contrasts in colors and textures of a plate. That adds more definition to the dimension of the photo. For example, bright strawberries on ice cream will highlight it, or green ornaments like parsley on soup.

Using Instagram filters will help you improve the quality of the photos a bit. Edit them with some measure to make them look much better. You prefer to take the photos with the regular camera of your phone, so you will get better quality, especially zoom. Then take the photos to Instagram and use the editing tools.

Do not show only photos of the dishes or drinks on your menu, remember that your restaurant is more than that. There is an environment that you want those who follow you to see, so upload photos of the interior of the premises, of your staff working, among others.

Follow etiquette rules on Instagram

Treat your interactions on social networks as if they were in person. Behave in the best way and treat people in the same way as you would if they visit your restaurant, that is, be courteous and friendly. Your online presence must be professional.

If you receive negative comments, respond on time and tell people things like that you value their opinion. Give thanks for the comment, show that you understand the problem and do not fight with the client. Give them a reason to return and have a better experience.

If the problem continues to grow, it is best to speak directly with the client. Do it through direct messages from social networks.

With these Instagram marketing strategies for restaurants, you can have an optimized profile, get more followers and likes for your business

Rich snipets for restaurants

Rich Snippets types for restaurant marketing

Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurantsto help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends.

For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared.

The featured Rich Snippet

The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search.

Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlighted Rich snippet, that directly shows part of the content of your publication as a hook and just below your link. This generates more clicks, more visibility and higher conversion rate for the lucky ones that occupy that space.

How to achieve the outstanding Rich Snippet?

Well, Google itself does not officially give any parameter that guarantees to get so quoted as in the results, that it will only look over paid ads, if any. What we can do is optimize our content to be a serious candidate to become a prominent Rich snippet.

It is simply thinking of Google code,this wont apply for social media for restaurants. That is, if the search engine wants to give its users the most cheeky things possible, do the same and ask questions to which you can give the best answer. Then, make your texts with semantic wealth, using your keywords and keywords long-tails and derivatives, and you will have promising ballots to occupy such coveted space.

A Search Engine Land report notes that getting a theme in the featured Rich Snippet grew 51.65% in sessions while conversions skyrocketed from 2% to 8%. 2.1.2. Optimize content to be Rich Snippet featured Here the key is to know what people ask and the type of response they seek to find. Nothing more and nothing less. Google does all this looking to the future and with an eye on the growing use of voice searches through the smartphone.

A good way to "propose" our content is to title and / or articulate our keywords around questions such as "What is ...", "How to ...", "How", "How to ...", "Why …", etc. Moz compiled in a study on 1.4 million Rich Snippets the main question formulas (in the graph, in English): For that we would go directly into the usual process of keyword search, with the tool with which you feel more comfortable: Ahrefs, SEMRush, Keywordtool.io, Google Adwords keyword planner, etc.

Text marketing for restaurants

SMS Marketing is a powerful marketing tool for restaurant marketing, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of message from the company. For sending it is usually necessary to have an SMS application.

One of the success factors in digital marketing is relevance, which is why I consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, and it can help you improve your local SEO for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful:SMS does not need a data network to reach its receiver, which significantly increases its reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate:SMS unlike other digital channels, like 

social media for restaurants, have a high open-rate, some studies show that more than 90% of text messages (SMS) are opened.Measurable:SMS marketing strategies can be easily measured to be able to measure its effectiveness.Low-cost strategy:SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI). It generates trust in the customer: many of the uses of the SMS such as purchase confirmation, order status and delivery of relevant information, provides confidence, security, and proximity to the consumer.Personalized information:the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.It complements the email marketing strategy:although email marketing and SMS marketing have important differences, they are usually very effective when working together.

Uses text messages (SMS)

Some ideas for the use of SMS marketing according to the type of company are:

• Electronic stores:inform customers of the status of transactions and when a product is ready to be delivered.
• Bars and restaurants:send text messages (SMS) with reservation notifications and news on them.
• Banks:inform your clients about your recent financial transactions.
• Education:Communicate program changes and absences to students with a text message.
• Travel agencies:send reservation information, travel tips and special offers to your customers.
• Service companies that require appointments:send SMS reminders of your customers' appointments, which will save time and money wasted on absences and late appointments.
• Large companies:Send text messages with urgent information to employees and emails may be too slow.