Importance of social media marketing

The important use of social media marketing for restaurants

In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants, we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it.

We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video.

Use Facebook to impact your potential customers

It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, show the restaurant environment and even present to the staff!

Facebook for restaurants will help you connect with your potential customers because it gives you the possibility to show the business really as it is, to make them familiar with all the elements. One of the social media strategies for restaurants on the Facebook Fan Pages could be to create photo albums with the menus of each season. Being able to show the target audience the special menus, and make them die of the desire to eat in your restaurant.

You can also share news that is relevant to your audience, as well as share live and direct broadcasts about events in the restaurant, which allow you to generate more interest in your target audience. To be more effective and meet your goals, your social media plan for restaurant make sure you keep track of what type of publications your audience likes best.

Drive them crazy on Instagram

It can be said that it is one of the best social networks for restaurants because users walk through Instagram to find photos of all types of businesses. One of the advantages of Instagram for restaurant is that in this social network it is imperative and increases the probability of success of publishing high quality photos. Through Instagram you can make promotions for restaurants taking advantage of the special features of this network.

There are several competitions in social networks with which to get customers and Instagram lends a lot for this. If you want to achieve greater reach, then optimize the use of hashtags on Instagram. This is one of the most effective social media strategies for a restaurant.

Hashtags will help you better position your restaurant's Instagram posts because followers interested in your restaurant's theme can find the posts. You just have to place the word “Restaurant” on the Instagram search engine and the best positioned hashtags will come out. You can add to the word another one that describes and summarizes the specialty of your restaurant, and you will get more specific results.

Let's not forget Twitter

If you have not considered Twitter for restaurants, it is time to start doing it. Many open a twitter because they know it is an important information channel. Users are more active on Facebook and Instagram because they find it more attractive and more effective for social media strategies for restaurants, however, Twitter has its magic touch too.

To be effective on twitter we must take it seriously, huh? So get to work and create specific publications. Twitter ads about your restaurant will allow you to connect with various types of audiences. Twitter is an informative tool. Some users when they travel are usually updated on the area where they are through twitter posts.

A strategy of publication on twitter for your restaurant that could be effective is to alternate the restaurant's own publications with more general publications. As culinary recommendations published by digital magazines, a top of the best restaurants in the region, among other types of content.

Social media instagram

Social media Marketing for restaurants on Instagram

Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million.

Using Instagram for restaurants its key on your social media strategies for restaurants, it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way.

Why have an Instagram account as part of your social media for restaurants plan?

1. It has more than 1000 million active users every month.
2. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network.
3. The #food label has more than 310 million posts, yes, crazy!
4. Being a very visual network, gastronomy is one of the most popular topics.
5. When you post something on Instagram its reach is huge compared to other social networks. Instagram offers 58 times more interaction per follower than Facebook for restaurants.
6. And best of all, the main reason why your food business should be present on Instagram, is that your customers come in every day.

Imagine the potential to do marketing for your restaurant on Instagram.

Facebook only shows your posts to 1% of your followers, twitter for restaurants has a similar rate of achieve, start using instagram now with strategy to highlight. Instagram is the preferred network of foodies or lovers of gastronomy, according to the foodisdigital study 77% of users are informed online about restaurants.

If your restaurant is not on the internet or does not have a strong digital presence, it does not exist, or at least, you are losing great business opportunities. Customers are digital, therefore, internet and social networks are the best allies to publicize your business, attract new customers and keep recurring customers.

Instagram is the icing on the cake for your digital strategy, it is the one with the greatest reach, the one that shows you the most and also, those passionate about gastronomy feel a weakness for this social network.

Social media marketing tips

Tips for your social media marketing for restaurants

It has always been said that, what does not appear in traditional media (television, press, etc.), is as if it did not exist. Now, the roles have changed and what is not in social networks or in Google does not exist. For this, we are going to give you a series of tips in your social media strategy for restaurants.

Social media for restaurants

It is a way to reach the target audience and increases the chances of a potential customer finding you. The speed of propagation and diffusion of a content is very fast.

One of the benefits of social networks is that the impact it is having can be measured in real time. They do not need constant monitoring, but the results are updated automatically. In addition, it is a way of explaining where all the data comes from and the success obtained.

Keep in mind that customers are now "prosumers" this word is the mix between consumer and producer. What it means is that customers will share their experience on the Internet creating content about it. An example is a positive review of a restaurant in a social network.

A good online reputation builds trust, because today people trust more than other people can say than what the company says. Everyone knows that their purpose is to sell themselves.

In social networks it is opined, criticized and recommended. A good presence in social networks favors positive opinions. The advantage is that with this you can know the opinions and change those that are negative, you can interact with a dissatisfied customer and improve customer service.

Important points to consider when making a social media strategies for restaurants.

The first and most important is to create a profile of the company or restaurant in each of the social networks that suit your business. - Remember! Not all social networks serve the same! - In that profile we want to convey the values that make the restaurant unique and why it is a better option than others. The more social networks you have, the greater your reach. Set goals that are realistic and can be achieved and a marketing plan that makes it clear who you want to reach and what audience. Analyze and evaluate all actions every week.

Prepare a calendar of publications that includes content that interests the public frequently with advertising campaigns on Facebook for restaurants, Google Adwords or even twitter for restaurants.

Upload images of the highest quality possible to make you notice on Instagram for restaurants and show everyone that yours is better than the competition. For this you have to dedicate time and do a careful photography session.

Create a reservation and customer service channel. Publish the menu, the type of cuisine you offer, and the schedule.

Show how are the dishes that are prepared and how they are prepared to arouse interest in the gastronomic offer.

Take email marketing into account and send messages non-invasively so as not to be considered spam.

Social media keys

Keys to managing social media for restaurant

Social media marketing for restaurants is key to any business, here we detail what you can do to promote your restaurant on these platforms.

Know the value of social networks

Before starting the project you must be clear why you need social media strategies for restaurants. You cannot start a strategy without understanding the reason for it. The main thing you should know is that these profiles allow you to issue messages about your business, attract new customers and engage with new and existing customers.

Social networks are the same: social, so you must interact with your followers and want to receive engagement from them. You will seek to have more likes, comments and interaction in general. In your post you must show why they should visit your restaurant, in addition to showing your products, promotions, contests and more.

Develop a clear strategy

We have already mentioned the benefits of social networks for your strategy, so you must already be convinced to start developing a strategy. And, you need a plan to succeed on these platforms.

You must have a social media plan that includes what you will share to have a greater return on your investment (ROI), planning the type of content and the hours in which you will post it is basic. You cannot start publishing without a strategy, you need to create a style as well as a frequency and establish where to publish.

Something basic is knowing who you are going to, what your target audience is, that is, your ideal client. In determining this your strategy will be more fluid.

Define social networks to publish

Today there are many social networks where you can publish your content, the channels are diverse and with different characteristics. Among the most popular options are: Facebook for restaurants, Pinterest, Twitter for restaurants, Foursquare, Yelp !, Snapchat, Instagram for restaurants, YouTube, among others.

Depending on the business characteristic you will choose the platform that suits you best. You don't want to create a profile at all and then leave them because you don't have time to publish in each one. Choose the best channel for your restaurant, it is recommended that you start with two.

Today the most popular social media options for restaurants are Instagram and Facebook, but that will depend on your location, type of restaurant and target audience.

Promotion on social media for restaurants

Ideas of promotions in social media marketing for restaurants

More and more people are turning to social networks to find a place to eat. Hence the importance of a restaurant to keep this channel alive and up to date, sharing fresh and attractive content with its menus, offers or services. If you already use social media strategies for restaurants to promote your brand, but still do not get the desired sales, it is time to intensify your marketing actions. An option that is very effective and at the same time is very simple to apply is to carry out promotions such as contests or raffles on social media for restaurants.

Keys to create social media promotions for restaurants

First of all, remember that it is very important to be clear about your goals. You can raise, among others, increase your database with new leads, promote a specific menu or offer, know the opinion of your customers, build loyalty or strengthen your brand image. But, in addition to defining your goals very well, you should also take into account the following factors:

Attractive prize:

In addition to awakening the interest of users to participate, it is recommended that it be related to your restaurant. In this way, customers' commitment to your brand is reinforced. You can sort from menus or dinners to tastings of products or discount coupons in future visits to the restaurant.

Contest Rules:

Clearly write all the steps to participate, the prizes and other conditions. Do you want to write some legal bases but you don't know how to do it? We put at your disposal a free tool for it!

Promotion duration:

It is important that customers know the day and time at which the contest begins and ends. The most common for your campaign to have a good dissemination is that this duration is at least 1 week.

Formula to assign the prize with guarantees:

You can assign the prize of your promotion in several ways: randomly among all participants, when registering, by manual assignment (winner chosen through a jury) or by winning moment. In addition, you will obtain a certificate of validity so that your promotion is as transparent, secure and reliable as possible. Whichever modality is chosen, the important thing is to generate a feeling of trust among the participants.

Communicate the name of the winner:

Remember to include in the legal bases how the name of the winner or winners will be communicated. Normally, once the contest or raffle has ended, a publication is made on social networks and also communicated by email (if any).

Depending on the social media, you can build you contest around that, if you use Instagram for restaurants you can build the best photo contest of your food; on Facebook for restaurants you could ask your clients to fill a survey, and on twitter for restaurants you could ask them to create a catchy slogan or to best describe a dish on a few characters.

Social media for restaurants

Social media marketing for restaurants

More and more people consult social networks before going to a restaurant. Search for photos, comments, check if a friend has been to the site before in addition, they are a perfect channel for new guests to discover your establishment.

If you are not yet using social media for restaurants to promote your establishment, you are losing visibility and potential customers. We leave you some recommendations to get started in the world of social networks successfully.

Social networks require constant attention. Also, not all restaurant profiles fit all social networks. Study your audience well and determine what networks you are in before launching.

Your profiles have to be updated and with relevant information

If you decided to use Facebook for restaurants All social networks have a biography section. It is essential to take advantage of these spaces to give the most relevant information about your restaurant (American food, meat specialties ...). The most important data you should place are:

• Kind of food
• Schedules
• Direction
• Telephone contact
• Website

The magic of the images

The images are ESSENTIAL on Instagram for restaurants. It is not worth that we upload a blurry photo with the mobile we publish it and we sit. It is sold through images and in the case of restaurants even more. We have to take care of the details to give the best possible image.

Once we have the perfect photo, we have to publish it on our social networks. Instagram is the king when it comes to uploading photos of our dishes or facilities. When it comes to food it is advisable not to use the famous filters since we want to give naturalness.

Another essential part of the process is hashtags. We have to have a careful hashtags strategy and above all constant. The photos must always carry some binding hashtags that help people find our content.

Listen and serve customers on social networks

In the search for the best possible experience, it is necessary to attend to all the people who mention us in social networks. Many of these mentions will be critical, but in the same way, it is necessary to answer them and solve the problems that may be occurring, this type of interaction are more common onFacebook for restaurants.

Immediacy is essential. If we have an open communication channel it is necessary to attend and take care of it. We cannot allow more than one hour to answer a client. In addition, and although it is more expensive, we must flee from the "type" answers that do not solve anything. The client has to see that there is a person behind, willing to help.

Take care of the presence in specialized portals So far, we have talked about “generalist” social networks (Facebook, Instagram, Twitter for restaurants) but there are some social networks that are specific to the hospitality and catering sector. Portals such as TripAdvisor are key to restaurants as a community is created around our establishment. As in the social media strategies for restaurants, we cannot control the inputs so we will have to take great care of what is said about us. If the experience of a client has not been good (for whatever reason) you have to answer and give your face to try to solve the problem.

Benefits of SEO restaurants

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search.

SEO benefits:

Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly.

SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing, you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also improve local SEO results by registering your website in local directories and social media for restaurants.

Free restaurant marketing:

Unlike pay-per-click (PPC) advertising that can cost a lot, search engine optimization requires little or no money. If you write your own content, then you do not need to pay anything for SEO blog entries. You just have to make sure you include keywords that potential customers will use when they want to order food online or find a nearby restaurant.

If you don't feel comfortable writing your own content, then you can hire a marketing agency to do the work for you, this can also be done for the social media for restaurants. While this costs some money, you get a great return on a small investment because the content will remain on your website forever. Over time, the amount of content on your website will grow, which makes it even more attractive to search engines.

SEO can increase your brand awareness and online exposure

Your restaurant faces a lot of competition. With SEO-based content, you can make your restaurant's brand more attractive to potential customers. People are much more likely to ask you for food when they have heard about your restaurant.

SEO also helps search engine spiders find websites that help their users. As long as your website includes the correct keywords, people will find your business easily, which makes them more likely to place orders from you instead of their competitors.

The best SEO works well on mobile devices and desktop computers. In fact, more people use smartphones than desktops when they search for information online, so it makes sense to prioritize mobile SEO tactics.

Mobile SEO encourages you to increase the loading speed of your website, design your site so that it looks good on small screens, and avoid pop-ups that mess up small screens. All these efforts contribute to a better experience for potential customers visiting your site.

Always remember that it is difficult to survive in a competitive industry without the key SEO benefits for restaurant websites.

Good rating on Tripadvisor

Tips to get a good rating on TripAdvisor

TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts.

Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants:

Encourage and encourage your customers to think

Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true.

Involve staff

If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to use on your social media for restaurant strategies since your employes also have their own social media networks in which they can promote your brand.

Get “Recommended” sticker

TripAdvisor makes available to establishments several tools to promote your listing. One of them is the “recommended” or “evaluated” sticker that can be placed on the door or other visible place of the premises, in order to remind customers of the presence on this platform. To obtain it you can go to "Request a sticker for the window" through the drop-down menu "Free Tools" located at the top. Once in the new window, you must enter your local address and shipping address. TripAdvisor will send you the sticker, at no cost, during the following weeks.

Widgets for the web

TripAdvisor has several widgets to add to the corporate website of your bar or restaurant, through which it is possible to show the opinions or score of the business. You can access them from the management center, in the new window that will open you will see that there are different types of widgets, to choose according to what you want to show visitors to your page. They can be snippets of comments, punctuation, link to your profile to comment, etc

SEO keywords

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing. This process plays a decisive role for your website and your social media for restaurants, making it possible for people to find your content through search engines.

Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users.

Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to the use of keywords that connect search engines to your website.

You should also know how people are looking for products, services or information in an easy and practical way. Remember that the information abounds on the internet and when making a query the best positioned sites are the ones that take all the traffic. Normally 60% of clicks are achieved by being on the first page according to MOZ. So implementing the right keywords it’s a part of your Local SEO for restaurants.

3 Reasons why keyword analysis is so important for content marketing

You must carefully analyze our selection strategy for the following reasons:

Select the right keywords, otherwise, you will attract the wrong people and therefore nobody will buy. You will not be able to optimize the content of your website correctly until you determine the appropriate keywords. In other words, once you define which ones you want to relate your content to, you can start developing it.

It is crucial to do research to understand what your customers look for on the web. Even think like them, identify their lifestyles and their needs. Think that if you develop content from your brand or product, you may never receive traffic from people who don't know you. Therefore, we recommend creating content oriented to your consumer, but not your brand. Your brand will always be commercial and the other will be educational. If you want to have ideas, we recommend that you use Google trends, who will give you a parameter to determine the content that people are looking for or hire a marketing agency if you don’t have the time to do it yourself.

Don't forget that a content marketing strategy without a keyword analysis will never be effective. We also know that setting the indicated keywords is a delicate process in which the test and the error are the constant. Once knowing the path will be easier and the successes will come.

Yoast for SEO

What is Yoast SEO?

It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet.

This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines.

If what you need is a better visibility of your business, both in search engines and in social media for restaurants, you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing.

Yoast SEO, the best option to optimize your website Yoast SEO is one of the most accepted add-ons by WordPress CMS. It is designed to facilitate the application, effectively, of some criteria or good practices around SEO positioning.

In this way, the web optimization of your digital spaces will be much easier to manage, since this program offers a permanent audit of the content. With it, the creation of quality content is greatly simplified and ensure that it is read by as many users as possible.

On the other hand, we can tell you that Yoast SEO is one of the add-ons that most downloads currently show in the WordPress repository. However, to maximize its potential, it is necessary that you know in detail what it is for and, in addition, to make a correct configuration of this set before you start using it.

SEO analysis of your website.

The main objective of Yoast SEO is to alert of the deficiencies, in terms of SEO, that have the publications that are made in the CMS. In addition, in all cases, it offers you a set of recommendations that you can carry out to solve the errors you detect.

By using this tool, you will ensure a detailed analysis of all your entries taking into account the SEO positioning criteria that are decisive for your brand to obtain excellent visibility on the Internet. This add-on helps your creations meet SEO parameters

How to build a SEO strategy for your restaurant

SEO positioning strategy

You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants.

Phases for planning an SEO positioning strategy

Defining objectives at the SEO level of our project.

As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy.

Defining our key terms of interest.

We must discover what are the search terms that customers will use to find us, to define what search terms we would us Having this list as a base we can expand it using tools such as Google Keyword Planner and obtain some key terms, we will have to filter and repeat this process until we have a list of search terms that allow us to attract relevant traffic.

How does the competition? Benchmarking

We will analyze our competition at the SEO level to see what are the elements and techniques they have used, and of course, we will check which with the key terms that allow them to attract qualified traffic. We may find search terms that we have not considered at first. In that case, we must return to the previous step and reconsider the process. Surely when analyzing the pages of the competition you find interesting aspects that are not strictly SEO. You should review your marketing strategy at a global level to get the most out of all the information obtained from your competition.

Objectives and techniques to use.

At this point, you have to be clear about the pages of your website that you want to promote at SEO level, the search terms used by customers and how the competition gets traffic. Now you must choose the SEO techniques and the most efficient tools based on the information collected and put them into practice. It is best to organize a good calendar by setting specific goals and deadlines.

Measurement and feedback.

You need to define a web metric strategy. That way, you can measure the results and if they are consistent with the objectives you have set. Analyze how far you are from your goals, which areas you need to improve, which have been the searches that have really generated qualified traffic, etc. With all this data you should rethink your strategy, both at SEO level and at a more general level and look for areas for improvement, and also don’t forget to add your social media for restaurants at your SEO strategy.

SEO for restaurant beginners

Launch a new restaurant and start to work on the SEO.

As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography.

The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated.

In addition, the image of the new brand on the Internet must have its profiles on social networks (Instagram, Facebook, and Twitter) in addition to adding the restaurant in directories specialized in gastronomy, such as TripAdvisor, Yelp or El Tenedor. Knowing and controlling what they say about your restaurant and what data there is on the internet from the beginning provides the peace of mind you need to focus on your business.

All this work of controlling the restaurant's brand is complemented by a photo session, from 360º virtual visits, photographs of the place, the dishes made and its location, which are another way of adding value to the brand and using local SEO for restaurants. These photographs serve to illustrate the website, publications on social networks, apart from using them for the Google profile of the brand that is being created. All this helps to improve the positioning from the beginning.

Giving a digital identity to your newly opened Internet business can help potential clients find you more easily, giving a boost to the first months of work. It is important that the information that appears on the network accompanies the growth from scratch of your brand and you have the handling of that data. Therefore, if you plan to open a new business, it is you who controls your presence on the Internet from the start, to ensure your success in this process it is highly recommended you hire a marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

href="https://idorestaurantmarketing.com">marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

Benefits of text marketing

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment.

Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business.

One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, specially as a tool of local SEO for restaurants; the promotion through SMS doesn’t replace any of other types of promotion through social media for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful: SMS does not need a data network to reach its receiver, which significantly increases their reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate: SMS unlike other digital channels have a high open rate, some studies show that more than 90% of text messages (SMS) are opened.
• Measurable: SMS marketing strategies can be easily measured to be able to measure its effectiveness.
• Low cost strategy: SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI).
• It generates trust in the customer: many of the uses of the SMS such as: purchase confirmation, order status and delivery of relevant information, provides confidence, security and proximity to the consumer.
• Personalized information: the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.
• It complements the email marketing strategy: although email marketing and SMS marketing have important differences, they are usually very effective when working together.

SERPS at SEO restaurants

What does SERP mean?

The acronym SERP stands for Search Engine Result Page. These results are those that appear on the platforms of Google, Yahoo, Bing, and even Yandex a Russian search engine.

The order of the results or websites will depend on how attached those websites are to the criteria demanded by the search engine. Google, for example, includes by default ten results in each SERP, which means that the 10 most relevant search results appear on the first page of results. So, knowing the right criteria is very important at your restaurant marketing strategy to be at the top.

Being on this first page of results, and especially in the coveted first places, is very important for a website. It is estimated that the first 5 results of the SERP take 75% of the visits. 99.1% of all clicks, in fact, stay in the first SERP. That is, if you do not appear here, you have less than .1% chance of finding your site. Finding the right marketing agency that takes notice of the SERPS criteria it's very important

What are the types of results that Google offers?

To identify what kind of results appear in a SERP, let's look for an example of "Madrid restaurants".

In the first part, sponsored results will appear, that is, Google Ads. These results are not organic and the only way to appear among them is by paying. When the search is directly related to the purchase of a product, a flight or the reservation at a Hotel, Google displays under the ads a special box with prices, map and additional filtering options. In the case of restaurants, when done a local search it will display the restaurants nearby your location.

Related questions

The type of results that the SERP throws also depends on the type of request we make to the search engine. For example, if we change the search to “where is the city of Madrid?”, A box of related questions will appear, along with the organic results and the map

Local results

Now, let's do a different kind of search: “Seafood restaurants in Madrid, Spain”. Google identifies that it is a local search and the first thing that displays us is a map with options, ratings, and reviews. The use of right local SEO for restaurants in these cases its important in order to make sure you will appear on the top.

SERPs can also display videos, images, news, itineraries, featured snippets, brand results, social media for restaurants, etc. It is essential to know what kind of results we should appear, to focus our marketing efforts on them. What are the SERPs for?

It is very useful for Internet users as they have a large number of options to choose from, and also for companies with digital marketing goals and for those who implement SEO. We can improve our position in this list of results that the search engine yields and increase the chances of generating a significant number of organic traffic to our website.

SEO tips for restaurants

In any major city of the world, there are a lot of competition when it comes to restaurants options, to this fact we must add the leading role that the consumer now has as a “gastronomic critic” on platforms that allow you to enter a score such as Google My Business or Tripadvisor, or through the dissemination of photos on social networks. For this reason, having a restaurant marketing strategy could be considered a measure of survival in an environment as competitive as that of the restaurant sector.

Here are 5 tips to raise your restaurant’s digital marketing strategy:

Your social media for restaurants should be professionalized

At the moment, the social network that generates the most impact among users within the catering sector is Instagram: it is the most used in front of Facebook and its highly visual content makes it the perfect social network to carry out a growth strategy in social networks.

This includes uploading posts, at least, two days a week, following different lines of content, taking great care of the aesthetic and visual part, and, ultimately, working to generate interaction with users.

In your profile, you can publicize your most outstanding dishes, the ones that your customers like the most (or even publications of your own customers!), The different areas of your place, the people who work there ... there are multiple possibilities.

The options that Instagram gives us to restaurants in 2019 must be taken advantage of: playing with the highlighted stories to present the user with useful information in an attractive way is a good move.

Take care of your restaurant's SEO positioning

A local SEO for restaurants strategy can be very beneficial, especially because there are many restaurants that neglect this area of digital marketing completely.

SEO is a set of techniques to improve the visibility of organic results in search engines (especially Google, which is the most used search engine). In other words, a sum of actions that make a website scale positions in Google for certain keywords; the best way to achieve your SEO goals is to hire a restaurant agency specialized on this matter, to handle your websites.

Your profiles on the most influential opinion platforms should be optimized

Google My Business, your Tripadvisor profile, El Tenedor, Foursquare, or Yelp are places where satisfied (and dissatisfied) users will review your restaurant. So it is important that there is representation by the restaurant and take care of every single commentary that the users may leave at these platforms, which it’s a very important way to get feedback from your costumers.

Open WiFi for your customers

To stimulate your customers and make them upload photos of your restaurant on social networks, provide free WiFi and good quality. If you can (and aligns with the concept of your restaurant), make sure that the name of the network and the password can be easily read from anywhere on the premises.

Send newsletter with special offers, menus, and events

One of the best loyalty tools that exist for your restaurant is e-mail marketing, although it is important to note that it is not appropriate to abuse this push mode.

Send newsletter only when you are able to offer high-value content for your regular customers, such as new offers and promotions.

SEO: How to link build?

Link building tactics on local SEO for restaurants

There are concrete link building tactics that can help us systematize our task on your restaurant marketing strategies, as it follows.

Through content: This technique condenses what we call obtaining passive links in the previous point. It consists of improving your content in a way that brings value and is a source that everyone wants to link. A variant, the link baiting, implies generating concrete content with the purpose of generating attention and links. Within the link baiting we would include the creation of infographics, controversial websites, reports and studies, etc.

Through contacts: A person or organization has a series of relationships that it has built over time. The more connected you are, the greater the number of relationships you will have established. And these relationships can be moved to the online world in the form of links. For example, it is very possible that among your family or closest friends, several have blogs or other types of web. It is normal for employees of a restaurant agency to have their own page. It is normal for distributors, customers and people who serve an organization to have an online presence, so it is important that an SEO is well connected and always has a good number of contacts in the online sector. Do not see it as asking for a favor, but as a way to add value with your website to another page.

Directories and social repositories:There are good and bad directories and repositories; The maximum to know if they are positive for us is: Will it bring me traffic from people who click on the link? In general, a link that generates this type of traffic will be positive. If you want SEO value, focus on the following points:

Niche directories: Niche directories are those that try to provide information about a very specific sector. For example, directories of technology blogs or directories of technology companies. Here you can even put listings or compilations that fulfill the same function on pages or blogs, for example: «The best marketing agencies in Spain». Here we could try to communicate with the author to justify why he should include ours or try to reach him by other means.

Local directories: These are especially relevant for local businesses such as restaurants, bars, driving schools, etc. Not only do they provide great value, but Google reviews many of them to verify your business information, and the activity and comments generated in them have a great influence. You can find more information in the post how to improve your local SEO.

Social media for restaurants: Most Social Networks allow you to generate a link to your website, and most are indexable to Google. This does not mean that you have to create a profile in each network that exists, but that you make sure that you take advantage of your social presence in this sense in the channels that make sense to use for your website. Apart from that, Google+ has a huge effect on the positioning of a website as recent studies show

Picture perfect for instagram

How to take good photos for your restaurant marketing Instagram profile

A picture worth’s more than a thousand words, that’s an old said but also its true fact, otherwise social media such as Instagram wouldn’t have so much acceptance as it does; in order to take advantage of this visual tool for the local SEO for restaurants that you want to promote, and also make a good amount of use of your social media for restaurants, we have a few tips to help you improve the pictures you take to promote your place. The first thing you should take into account is the lighting when you want to publish a plate of food the last thing you want is to be pale. Avoid using the flash or strong lights over the head, instead, take photos near the window with a lighter light source for a natural look.

Invite the action with simple proposals. Place the spoon next to the soup plate, in general, a cutlery next to the plate. He achieves a bit of drama by showing details such as the wine cork and the bottle. Post a short video with how ice is added to a prepared beverage.

Add texture, this is achieved with contrasts in colors and textures of a plate. That adds more definition to the dimension of the photo. For example, bright strawberries on ice cream will highlight it, or green ornaments like parsley on soup.

Using Instagram filters will help you improve the quality of the photos a bit. Edit them with some measure to make them look much better. You prefer to take the photos with the regular camera of your phone, so you will get better quality, especially zoom. Then take the photos to Instagram and use the editing tools.

Do not show only photos of the dishes or drinks on your menu, remember that your restaurant is more than that. There is an environment that you want those who follow you to see, so upload photos of the interior of the premises, of your staff working, among others.

Follow etiquette rules on Instagram

Treat your interactions on social networks as if they were in person. Behave in the best way and treat people in the same way as you would if they visit your restaurant, that is, be courteous and friendly. Your online presence must be professional.

If you receive negative comments, respond on time and tell people things like that you value their opinion. Give thanks for the comment, show that you understand the problem and do not fight with the client. Give them a reason to return and have a better experience.

If the problem continues to grow, it is best to speak directly with the client. Do it through direct messages from social networks.

With these Instagram marketing strategies for restaurants, you can have an optimized profile, get more followers and likes for your business

Rich snipets for restaurants

Rich Snippets types for restaurant marketing

Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurantsto help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends.

For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared.

The featured Rich Snippet

The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search.

Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlighted Rich snippet, that directly shows part of the content of your publication as a hook and just below your link. This generates more clicks, more visibility and higher conversion rate for the lucky ones that occupy that space.

How to achieve the outstanding Rich Snippet?

Well, Google itself does not officially give any parameter that guarantees to get so quoted as in the results, that it will only look over paid ads, if any. What we can do is optimize our content to be a serious candidate to become a prominent Rich snippet.

It is simply thinking of Google code,this wont apply for social media for restaurants. That is, if the search engine wants to give its users the most cheeky things possible, do the same and ask questions to which you can give the best answer. Then, make your texts with semantic wealth, using your keywords and keywords long-tails and derivatives, and you will have promising ballots to occupy such coveted space.

A Search Engine Land report notes that getting a theme in the featured Rich Snippet grew 51.65% in sessions while conversions skyrocketed from 2% to 8%. 2.1.2. Optimize content to be Rich Snippet featured Here the key is to know what people ask and the type of response they seek to find. Nothing more and nothing less. Google does all this looking to the future and with an eye on the growing use of voice searches through the smartphone.

A good way to "propose" our content is to title and / or articulate our keywords around questions such as "What is ...", "How to ...", "How", "How to ...", "Why …", etc. Moz compiled in a study on 1.4 million Rich Snippets the main question formulas (in the graph, in English): For that we would go directly into the usual process of keyword search, with the tool with which you feel more comfortable: Ahrefs, SEMRush, Keywordtool.io, Google Adwords keyword planner, etc.

Text marketing for restaurants

SMS Marketing is a powerful marketing tool for restaurant marketing, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of message from the company. For sending it is usually necessary to have an SMS application.

One of the success factors in digital marketing is relevance, which is why I consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, and it can help you improve your local SEO for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful:SMS does not need a data network to reach its receiver, which significantly increases its reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate:SMS unlike other digital channels, like 

social media for restaurants, have a high open-rate, some studies show that more than 90% of text messages (SMS) are opened.Measurable:SMS marketing strategies can be easily measured to be able to measure its effectiveness.Low-cost strategy:SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI). It generates trust in the customer: many of the uses of the SMS such as purchase confirmation, order status and delivery of relevant information, provides confidence, security, and proximity to the consumer.Personalized information:the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.It complements the email marketing strategy:although email marketing and SMS marketing have important differences, they are usually very effective when working together.

Uses text messages (SMS)

Some ideas for the use of SMS marketing according to the type of company are:

• Electronic stores:inform customers of the status of transactions and when a product is ready to be delivered.
• Bars and restaurants:send text messages (SMS) with reservation notifications and news on them.
• Banks:inform your clients about your recent financial transactions.
• Education:Communicate program changes and absences to students with a text message.
• Travel agencies:send reservation information, travel tips and special offers to your customers.
• Service companies that require appointments:send SMS reminders of your customers' appointments, which will save time and money wasted on absences and late appointments.
• Large companies:Send text messages with urgent information to employees and emails may be too slow.

Instagram SEO tips

Instagram strategies for restaurant marketing

Instagram it’s a great tool for your Local SEO for restaurants marketing, we give you a few strategies you can use on your Instagram account to get more traffic and make it interesting for your costumer and potential clients.

Seek to interact with followers

The interaction and offering prizes in return will be reflected in a high level of engagement in your business Instagram account. You can post questions or posts leaving the blank, such as: "The dish I like the most is ..." or "What is the dish you like best in our restaurant?".

Ask for the opinion of your customers

If you are creating a new dish, ask your customers to name it, to give you ideas. Including clients in your processes will make them feel included, they will be attracted to continue following you and interacting with your profile.

Make photo challenges

Since Instagram is a social network for sharing images, take advantage of this and ask customers to share photos and tag you. Offer gift cards, a free meal or something similar for the winners. You could even post the winners inside the premises, print them and put them in a special place or pass them through the screens. Invite customers with more than 300 followers to post a photo that mentions your restaurant or your brand's hashtag. And give them something in return, an award for their contribution.

Take advantage of the videos

Audiovisuals are already part of this social network, they allow you to take interaction with customers to another level. Share your specials, your staff and customers with videos. You can use this type of content in regular posts, stories, live streams and on IGTV. You can also use it on other social media for restaurants you own.

Mediakit reviews some important facts about the videos:

• 1.5 million videos were published in 24 hours since that option was introduced in 2013.
• 2.35% of Instagram users create and watch videos through stories.
• The search interest in Google Trends is three times more popular for Instagram Stories than for Snapchat Stories.
• Brands publish between 90 and 100% more videos in recent years.
• A report indicates that 5.2 million people watched videos created by a brand during the first quarter of 2017.
• 50% of businesses in Instagram posted a story for July 2017.
• Sponsored videos receive 7.3 times more comments than sponsored photos.
• Taking all this into account you should know why your restaurant should share videos on Instagram.