Importance of social media marketing

The important use of social media marketing for restaurants

In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants, we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it.

We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video.

Use Facebook to impact your potential customers

It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, show the restaurant environment and even present to the staff!

Facebook for restaurants will help you connect with your potential customers because it gives you the possibility to show the business really as it is, to make them familiar with all the elements. One of the social media strategies for restaurants on the Facebook Fan Pages could be to create photo albums with the menus of each season. Being able to show the target audience the special menus, and make them die of the desire to eat in your restaurant.

You can also share news that is relevant to your audience, as well as share live and direct broadcasts about events in the restaurant, which allow you to generate more interest in your target audience. To be more effective and meet your goals, your social media plan for restaurant make sure you keep track of what type of publications your audience likes best.

Drive them crazy on Instagram

It can be said that it is one of the best social networks for restaurants because users walk through Instagram to find photos of all types of businesses. One of the advantages of Instagram for restaurant is that in this social network it is imperative and increases the probability of success of publishing high quality photos. Through Instagram you can make promotions for restaurants taking advantage of the special features of this network.

There are several competitions in social networks with which to get customers and Instagram lends a lot for this. If you want to achieve greater reach, then optimize the use of hashtags on Instagram. This is one of the most effective social media strategies for a restaurant.

Hashtags will help you better position your restaurant's Instagram posts because followers interested in your restaurant's theme can find the posts. You just have to place the word “Restaurant” on the Instagram search engine and the best positioned hashtags will come out. You can add to the word another one that describes and summarizes the specialty of your restaurant, and you will get more specific results.

Let's not forget Twitter

If you have not considered Twitter for restaurants, it is time to start doing it. Many open a twitter because they know it is an important information channel. Users are more active on Facebook and Instagram because they find it more attractive and more effective for social media strategies for restaurants, however, Twitter has its magic touch too.

To be effective on twitter we must take it seriously, huh? So get to work and create specific publications. Twitter ads about your restaurant will allow you to connect with various types of audiences. Twitter is an informative tool. Some users when they travel are usually updated on the area where they are through twitter posts.

A strategy of publication on twitter for your restaurant that could be effective is to alternate the restaurant's own publications with more general publications. As culinary recommendations published by digital magazines, a top of the best restaurants in the region, among other types of content.

Social media instagram

Social media Marketing for restaurants on Instagram

Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million.

Using Instagram for restaurants its key on your social media strategies for restaurants, it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way.

Why have an Instagram account as part of your social media for restaurants plan?

1. It has more than 1000 million active users every month.
2. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network.
3. The #food label has more than 310 million posts, yes, crazy!
4. Being a very visual network, gastronomy is one of the most popular topics.
5. When you post something on Instagram its reach is huge compared to other social networks. Instagram offers 58 times more interaction per follower than Facebook for restaurants.
6. And best of all, the main reason why your food business should be present on Instagram, is that your customers come in every day.

Imagine the potential to do marketing for your restaurant on Instagram.

Facebook only shows your posts to 1% of your followers, twitter for restaurants has a similar rate of achieve, start using instagram now with strategy to highlight. Instagram is the preferred network of foodies or lovers of gastronomy, according to the foodisdigital study 77% of users are informed online about restaurants.

If your restaurant is not on the internet or does not have a strong digital presence, it does not exist, or at least, you are losing great business opportunities. Customers are digital, therefore, internet and social networks are the best allies to publicize your business, attract new customers and keep recurring customers.

Instagram is the icing on the cake for your digital strategy, it is the one with the greatest reach, the one that shows you the most and also, those passionate about gastronomy feel a weakness for this social network.

Social media marketing tips

Tips for your social media marketing for restaurants

It has always been said that, what does not appear in traditional media (television, press, etc.), is as if it did not exist. Now, the roles have changed and what is not in social networks or in Google does not exist. For this, we are going to give you a series of tips in your social media strategy for restaurants.

Social media for restaurants

It is a way to reach the target audience and increases the chances of a potential customer finding you. The speed of propagation and diffusion of a content is very fast.

One of the benefits of social networks is that the impact it is having can be measured in real time. They do not need constant monitoring, but the results are updated automatically. In addition, it is a way of explaining where all the data comes from and the success obtained.

Keep in mind that customers are now "prosumers" this word is the mix between consumer and producer. What it means is that customers will share their experience on the Internet creating content about it. An example is a positive review of a restaurant in a social network.

A good online reputation builds trust, because today people trust more than other people can say than what the company says. Everyone knows that their purpose is to sell themselves.

In social networks it is opined, criticized and recommended. A good presence in social networks favors positive opinions. The advantage is that with this you can know the opinions and change those that are negative, you can interact with a dissatisfied customer and improve customer service.

Important points to consider when making a social media strategies for restaurants.

The first and most important is to create a profile of the company or restaurant in each of the social networks that suit your business. - Remember! Not all social networks serve the same! - In that profile we want to convey the values that make the restaurant unique and why it is a better option than others. The more social networks you have, the greater your reach. Set goals that are realistic and can be achieved and a marketing plan that makes it clear who you want to reach and what audience. Analyze and evaluate all actions every week.

Prepare a calendar of publications that includes content that interests the public frequently with advertising campaigns on Facebook for restaurants, Google Adwords or even twitter for restaurants.

Upload images of the highest quality possible to make you notice on Instagram for restaurants and show everyone that yours is better than the competition. For this you have to dedicate time and do a careful photography session.

Create a reservation and customer service channel. Publish the menu, the type of cuisine you offer, and the schedule.

Show how are the dishes that are prepared and how they are prepared to arouse interest in the gastronomic offer.

Take email marketing into account and send messages non-invasively so as not to be considered spam.

Social media keys

Keys to managing social media for restaurant

Social media marketing for restaurants is key to any business, here we detail what you can do to promote your restaurant on these platforms.

Know the value of social networks

Before starting the project you must be clear why you need social media strategies for restaurants. You cannot start a strategy without understanding the reason for it. The main thing you should know is that these profiles allow you to issue messages about your business, attract new customers and engage with new and existing customers.

Social networks are the same: social, so you must interact with your followers and want to receive engagement from them. You will seek to have more likes, comments and interaction in general. In your post you must show why they should visit your restaurant, in addition to showing your products, promotions, contests and more.

Develop a clear strategy

We have already mentioned the benefits of social networks for your strategy, so you must already be convinced to start developing a strategy. And, you need a plan to succeed on these platforms.

You must have a social media plan that includes what you will share to have a greater return on your investment (ROI), planning the type of content and the hours in which you will post it is basic. You cannot start publishing without a strategy, you need to create a style as well as a frequency and establish where to publish.

Something basic is knowing who you are going to, what your target audience is, that is, your ideal client. In determining this your strategy will be more fluid.

Define social networks to publish

Today there are many social networks where you can publish your content, the channels are diverse and with different characteristics. Among the most popular options are: Facebook for restaurants, Pinterest, Twitter for restaurants, Foursquare, Yelp !, Snapchat, Instagram for restaurants, YouTube, among others.

Depending on the business characteristic you will choose the platform that suits you best. You don't want to create a profile at all and then leave them because you don't have time to publish in each one. Choose the best channel for your restaurant, it is recommended that you start with two.

Today the most popular social media options for restaurants are Instagram and Facebook, but that will depend on your location, type of restaurant and target audience.

Promotion on social media for restaurants

Ideas of promotions in social media marketing for restaurants

More and more people are turning to social networks to find a place to eat. Hence the importance of a restaurant to keep this channel alive and up to date, sharing fresh and attractive content with its menus, offers or services. If you already use social media strategies for restaurants to promote your brand, but still do not get the desired sales, it is time to intensify your marketing actions. An option that is very effective and at the same time is very simple to apply is to carry out promotions such as contests or raffles on social media for restaurants.

Keys to create social media promotions for restaurants

First of all, remember that it is very important to be clear about your goals. You can raise, among others, increase your database with new leads, promote a specific menu or offer, know the opinion of your customers, build loyalty or strengthen your brand image. But, in addition to defining your goals very well, you should also take into account the following factors:

Attractive prize:

In addition to awakening the interest of users to participate, it is recommended that it be related to your restaurant. In this way, customers' commitment to your brand is reinforced. You can sort from menus or dinners to tastings of products or discount coupons in future visits to the restaurant.

Contest Rules:

Clearly write all the steps to participate, the prizes and other conditions. Do you want to write some legal bases but you don't know how to do it? We put at your disposal a free tool for it!

Promotion duration:

It is important that customers know the day and time at which the contest begins and ends. The most common for your campaign to have a good dissemination is that this duration is at least 1 week.

Formula to assign the prize with guarantees:

You can assign the prize of your promotion in several ways: randomly among all participants, when registering, by manual assignment (winner chosen through a jury) or by winning moment. In addition, you will obtain a certificate of validity so that your promotion is as transparent, secure and reliable as possible. Whichever modality is chosen, the important thing is to generate a feeling of trust among the participants.

Communicate the name of the winner:

Remember to include in the legal bases how the name of the winner or winners will be communicated. Normally, once the contest or raffle has ended, a publication is made on social networks and also communicated by email (if any).

Depending on the social media, you can build you contest around that, if you use Instagram for restaurants you can build the best photo contest of your food; on Facebook for restaurants you could ask your clients to fill a survey, and on twitter for restaurants you could ask them to create a catchy slogan or to best describe a dish on a few characters.

Social media for restaurants

Social media marketing for restaurants

More and more people consult social networks before going to a restaurant. Search for photos, comments, check if a friend has been to the site before in addition, they are a perfect channel for new guests to discover your establishment.

If you are not yet using social media for restaurants to promote your establishment, you are losing visibility and potential customers. We leave you some recommendations to get started in the world of social networks successfully.

Social networks require constant attention. Also, not all restaurant profiles fit all social networks. Study your audience well and determine what networks you are in before launching.

Your profiles have to be updated and with relevant information

If you decided to use Facebook for restaurants All social networks have a biography section. It is essential to take advantage of these spaces to give the most relevant information about your restaurant (American food, meat specialties ...). The most important data you should place are:

• Kind of food
• Schedules
• Direction
• Telephone contact
• Website

The magic of the images

The images are ESSENTIAL on Instagram for restaurants. It is not worth that we upload a blurry photo with the mobile we publish it and we sit. It is sold through images and in the case of restaurants even more. We have to take care of the details to give the best possible image.

Once we have the perfect photo, we have to publish it on our social networks. Instagram is the king when it comes to uploading photos of our dishes or facilities. When it comes to food it is advisable not to use the famous filters since we want to give naturalness.

Another essential part of the process is hashtags. We have to have a careful hashtags strategy and above all constant. The photos must always carry some binding hashtags that help people find our content.

Listen and serve customers on social networks

In the search for the best possible experience, it is necessary to attend to all the people who mention us in social networks. Many of these mentions will be critical, but in the same way, it is necessary to answer them and solve the problems that may be occurring, this type of interaction are more common onFacebook for restaurants.

Immediacy is essential. If we have an open communication channel it is necessary to attend and take care of it. We cannot allow more than one hour to answer a client. In addition, and although it is more expensive, we must flee from the "type" answers that do not solve anything. The client has to see that there is a person behind, willing to help.

Take care of the presence in specialized portals So far, we have talked about “generalist” social networks (Facebook, Instagram, Twitter for restaurants) but there are some social networks that are specific to the hospitality and catering sector. Portals such as TripAdvisor are key to restaurants as a community is created around our establishment. As in the social media strategies for restaurants, we cannot control the inputs so we will have to take great care of what is said about us. If the experience of a client has not been good (for whatever reason) you have to answer and give your face to try to solve the problem.

PLAN ESPEIFICO PARA CONSEGUIR INSTAGRAM FOLLOWERS | FACEBOOK LIKES | YOUTUBE SUBSCRIBERS

PLAN ESPEIFICO PARA CONSEGUIR INSTAGRAM FOLLOWERS | FACEBOOK LIKES | YOUTUBE SUBSCRIBERS

1. Crea un plan de facebook clara y simple Utilizar algún comunidad sin tener un plan acarrea a elementos perdidos y un bajo retorno de la inversión. Tu plan de marketing de Instagram debe determinar claramente: Tus misiones en la comunidad. Puede que esto signifique incrementar el reconocimiento de tu marca (Conseguir más seguidores en Instagram), aumentar las ventas de tu producto, atraer más tráfico a tu sitio web, etc. Ten en cuenta de que tus misiones en la red se alineen con tus objetivos de marketing en general. Quién es tu audiencia de interés ¿Qué edad tienen?. ¿Dónde viven?. ¿A qué se ocupan?. ¿Cuándo y cómo usan Instagram?. ¿Cuáles son sus inconvenientes y desafíos? Cuál es tu historia. A lo mejor deseas agradar la curiosidad de tus seguidores mostrándoles cómo está hecho tu producto. O podrías utilizar Instagram para comunicar la visión de un empleado para exhibir el lado humano de tu marca. Otra táctica eficaz es ubicar tu marca de manera aspiracional, exponiendo el estilo de vida o logros de tus usuarios. Square hace esto realmente bien. El estilo de tu marca. Mantén la personalidad, fachada e historia de tu marca consistente. Tus publicaciones deberían ser simples de admitir y relacionar a tu marca con solamente echar una mirada. Lee nuestra guía acerca de cómo utilizar Instagram para Compañias y te vamos a explicar cada paso de este sustancial desarrollo. Así mismo, tendrás la posibilidad de hallar más seguidores en Instagram de manera orgánica, con contenido que genere relaciones.

2. Comparte contenido atrayente para hallar seguidores en facebook , para ganar facebook likes o fb likes  Hacer contenido atrayente es lo que pone a la multitud a ofrecer Me Agrada, llevar a cabo comentarios y comunicar tus publicaciones. Y es de esta forma como consigues más alcance y nuevos seguidores. La clave para hacer contenido interesante es comprender a tu audiencia de interés y lo que les agradaría ver en Instagram. Todo lo que publicas debería causarles intriga. Tu propósito es reportar, atraer y/o entretener tu audiencia con contenido. La parte visual de tu cuenta debería ser interesante y las captions que redactes deberían ser atrayentes.