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martes, 24 de diciembre de 2019

Keys to restaurant SEO

7 SEO tips for Restaurants

Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect.

Keywords

Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition.

Image optimization

The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning.

Indexing

Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufacturer that surely has replicated your competition. A touch of originality in tune with the ecommerce communication tone will favor not only your SEO but the differentiation with competitors.

Create a content strategy

Create a quality content strategy, differentiated and aimed at your target audience. Share your knowledge with the creation of your own blog with articles oriented to the interests and needs of the target of your online store, which will not only be useful but Google will reward the longest time spent on your website. Think of video tutorials in "Tasty" format that are so well received in social networks, and remenber to have a google my business account.

Loading speed

You can measure speed with Google Page Speed Insights Users are not patient: if your page does not load, they will migrate to the competition. Google gives relevance to web load times and penalizes slow sites. What is an acceptable charging time? Google considers a website's performance to be better than 85. One factor that influences the load is Hosting. Invest in quality hosting. Web hosting is also responsible for the loading time of the website.

Style structure Landings Pages

An ecommerce will sooner or later go through an Adwords advertising campaign, even if at some specific time such as Christmas parties. A page structure in Landigs Pages format (landing pages) will facilitate the implementation of Adwords campaigns with a smaller investment.

Lean on Social SEO

Social SEO will be a great ally in the positioning of your ecommerce as part of local SEO for restaurants. Build bridges with social networks through optimized publications on social networks in support of natural search engine positioning. Quality publications (interesting content, attractive image, real time content ...) within the social ecosystem will help score points to appear in Google search results SEO for my restaurant.

viernes, 20 de diciembre de 2019

Keywords for SEO

Examples of keywords in local SEO for restaurants

Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy.

The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list.

This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us.

Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville.

In Seville it will offer its basic menu of products and will be sold to the Sevillian public as a familiar and pleasant place that is worth visiting any day of the week, especially on weekends.

Naturally, a general keyword, the one that provides the context, is "fast food restaurant". Positioning will always be more effective if we use content variants, such as "fast food place".

Next, we must be concretized, and for this we will use the keyword «fast food place in Seville». That will provide Google with a secondary descriptor related to the topographic or geographical aspect of the company.

The algorithm will automatically discard all the results related to fast food restaurants that are not specifically located in Seville. The third and final keyword could be "fast food local Eat Well in Seville".

Of course, Eat Well is the name of the restaurant, and by adding it we guarantee that the website appears first in Google my business for restaurants results. This is how a good SEO my restaurant strategy is built. To achieve this, it is clear that we must analyze both our business and the main potential customers.

Local SEO for restaurants

Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies.

Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO.

How to get a good SEO for my restaurant?

There are different tools that configured in the right way will make your local SEO the right one.

Google My Bussiness

It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to position yourself favorably in your local SEO. Customers can also leave opinions on it. If the opinions are positive, it will make your positioning better in Google so it is very important to try to make satisfied customers leave a rating on our Google Business tab.

Google Plus

Yes, we already know that Google Plus is not a social network that is used a lot but it is essential for the positioning of a local business, it is Google, do not forget it. Create a local business page and complete the page appropriately. What is the most important? Having the contact information perfectly completed, includes the social networks of your business to add more power to the page and most importantly, add your website and verify it.

NAP

Another indispensable concept in local SEO is the NAP (Name-Address-Phone). If your business seeks a good SEO positioning in its territory it is essential that these data (Name-Address-Telephone) are perfectly defined and always the same, without any variations, we repeat, NO variations. So pay close attention to filling in the same information with all the sites where you register your website, do not move a comma. If not, you will lose local positioning. So much eye.

On Page Optimization

The structure of your website can also be used to position you locally. Meta tags and URLs play a very important role in local SEO, but remember, don't overoptimize that Google penalizes. Oh, and embed a map on your contact page so Google knows where you are.

Directory Registration

Enrolling in industry directories can also be very positive when it comes to improving your local SEO. If directories are an authority for Google, you will see it and improve your local positioning.

In short, if you have a business and your target audience is in a local environment, local SEO is something you should work for, and a lot. It will be very helpful when it comes to getting customers.

jueves, 19 de diciembre de 2019

Google my business for restaurants

Local SEO for restaurants

If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day.

What is Google My Business?

Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area.

Is your registration in Google My Business essential for SEO for my restaurant?

Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map.

The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of different companies that offer similar services.

Having this tab is essential to make a good SEO Local. If you have a local business and want to appear on the map, it is NECESSARY that you have a Google My Business account.

Is Google My Business free?

Google My Business is absolutely FREE and the truth that any company can have your account. (I even have mine for my personal brand). But it is usually more efficient if you have a clothing store, restaurants, laundries, nurseries, dentists, etc.

Remember, Opening a Google My Business account is FREE and easy, but it should work if you want to have good results.

miércoles, 18 de diciembre de 2019

SEO strategy for restaurants

The Best SEO Strategy for Your Restaurant

When you as a business owner thinks about a SEO for my restaurant, is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success.

In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers.

The best SEO strategy for your restaurant

Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential guests arrive at your restaurant in their searches in the fastest way. For this you need to select the keywords that position you between the top places of Google my business for restaurants and other browsers. The analysis of the most appropriate keywords for your business is based on those that customers use to perform their searches.

Publications that invite you to stay

Once you get the client to reach the page, the next step is to achieve retention. The publications have to be attractive, clear and with the information that visitors need. The available menu options, recipes, prices, booking modes, are data that catch and invite you to continue reading.

Everything must be published in text mode for search engines to refer to the web. It is a mistake to upload the information as downloadable files, the browser does not index it and on the other hand from the mobile phones there is no access. You would be spending money and losing the possibility of reaching a good segment of target customers.

Another fundamental point is that you keep the publications updated so that users do not feel cheated when they attend the store and cannot find their menu or prices have changed. Also, in addition to the Web there is more traffic when supported with social networks such as Instagram, Facebook or Twitter.

Local SEO for Restaurants Without Web

It is true that not all restaurateurs have their website and do not have the possibility to create it in the short term. This does not mean they will be out of business, at the moment. There are tools that allow you to upload places in search engines and be visible to customers in your area. The search engine identifies the search with your local proximity and sends the information via GPS.

Restaurants can survive without a website, however, in the medium term it is convenient to develop one. It is also very effective to create your own accounts in the networks most used by customers. A good positioning is achieved with the installation of the brand on all possible fronts.

jueves, 16 de mayo de 2019

Google my Business, ¿Qué puede aportarme a mi negocio?

Qué es Google my Business. Seguro que para muchos empresarios la pregunta correcta podría ser.

¿Qué puede aportarme esta herramienta a mi negocio?

La respuesta es corta y concisa.

Todo

Para contestar mejor a esta pregunta, yo siempre utilizo una frase que me gusta mucho y que puede definir la palabra todo y es.

Lo que no está en Internet es porque no existe.

Hoy en día para poder llegar a más personas y poder conseguir un mayor alcance, necesitas de Internet.

El mundo está girando entorno a las nuevas tecnologías, la gran mayoría de acciones o cosas que hacemos, las hacemos a través del móvil o el ordenador, que quiero decirte con esto, que las personas pasamos mucho más tiempo navegando o buscando artículos en internet, en definitiva recurrimos para casi todo a Internet.

Tras esta introducción y darte cuenta que las personas estamos más tiempo conectado a Internet y esta tendencia va creciendo a pasos agigantados a cada año que pasa. Pero

Puede que todavía te estés preguntando.

¿Sigo sin entender porque necesita mi empresa tener presencia online?

Es muy fácil contestar a esa pregunta con un ejemplo.

Hoy he quedado con unos amigos para comer y hemos decidido comer sushi pero no sabemos donde ir, que es lo primero que haremos. Iremos al buscador de Google y escribiremos en el buscador. Restaurante de Sushi.

Lo que nos facilitará Google, serán todos los restaurantes de sushi que haya en la zona y tengan presencia en Internet. dándonos Google las mejores opciones.

¿Qué es lo segundo que haré?

Miraré los comentarios o también llamadas Reseñas para poder dar con la mejor opción para comer sushi.

¡Todavía te planteas si es necesaria la presencia en Internet!

Si ya te has decidido a comenzar tu aventura en internet pero no sabes cómo empezar, ¡tranquilo! , no te preocupes.

Te dejo una publicación de jeronimollamas donde podrás aprender desde cero en su publicación Google My business desde cero, introduce tu negocio en Internet

Ya estás a sólo un paso de mejorar tu presencia en internet y crear una marca personal fuerte y con un gran alcance.

Se la primera opción en los buscadores para tus futuros clientes.

https://youtu.be/7RBgrxUpCBE

lunes, 8 de abril de 2019

Online Business ideas to work from home

It is estimated that with the changes in the employment millions of people are self-employed and are working from their homes. Many workers have the expectation of making a transition to working from home.

This is due to the fact that the economy is going into ups and downs, and the employer benefits, for many people are getting lower. So, there is an increasing amount of people that are deciding to take control of their careers and incomes by open up a home business.
At this moment, it is becoming easier and more affordable than ever to engage into a home-based career. It doesn't mean that income and profits are going to come from nothing, or immediately, however you can be successful as a home-based entrepreneur if you have the courage, make a good plan, and are willing to make the necessary effort into the work.

Ideas to start earn money online - Online jobs

Today there are several ideas with which you can make some fast money. But you could also start a more sustainable income way of earning money, so in any case some discipline is required.

The ideas should be realistic and reliable with results in short term in order to solve the needs of rent, utilities and groceries, and that actually have the potential to transform your life by dramatically change your finances in the long term.

No matter what method you select for generating your online income, there's one very important thing to understand. More than money, time is far the most valuable thing, because it can not be recuperated ones it is lost.

In this case you need to consider passive income as opposed to active one. For the active income will help you survive, but the passive income ideas will help you thrive.

So if you are interested in making money online you should be pursuing passive income, while also working on the active one. There are several ways to generate an income on the internet, and most of them start at the foundation, like having a blog, for which you need to create a substantial traffic and build an audience and a list, which is complex but worth it. You can make money with a low inversion.

How to make money online?

There is an important number of business ideas from home that can be developed and carried out with a little ingenuity and effort.

The first thing to do is to think about what business you want to start from home. There are many people focused on making money easy and fast from home and through the network, looking for the right idea.

Although the goal is to make money, you shouldn't base your decision only in profit potential alone, ignoring interest and compatibility with the business. Therefore, you should always better choose a business idea about which you feel passionate, have knowledge and experience about.

The followed up step is determining how to turn your idea, or ability into business to get better income. There are general speaking, three ways to become profitable. You can sell goods and things, you can sell your skills and expert abilities or you can sell knowledge and information.

For example, if your passion is kitchen and recipes you could open an online store selling food, baking goods, or a special product that no one else is offering. Also, you could provide a service to other people of you could teach or training someone in something that has a existing need and that you know in deep.