Disavantages of text marketing

The disadvantages of using Text marketing for restaurants

Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material.

Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience.

This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal.

Another disadvantage is that in some countries the cost of courier mass delivery services is quite high. This has to do in part with the telephone providers, which makes some SMEs give up joining this strategy. Sometimes the recipient of the message can ignore it even if it is open, and most of the cases if there's a link on the message, you need to make sure the message it's clear and will not lead to confusion thinking it could lead to some malicious software.

Wifi marketing for restaurants helps to get an online list of potential message recipients, but this can be also complicated since not everybody its comfortable by fill in forms at the web, regardless it will be to have access at a restaurant for free wifi, every step must be taken carefully to achieve our Wifi marketing goals

Text marketing types

Text marketing for restaurant: SMS types

Send bulk text messages to mobile types

You know why it is important to send bulk text messages to mobiles. But now you also have to know what messages to send. What if you know the types of messages that are most popular in text marketing? Maybe you can start with one of them:

The reminder message

Several studies have shown that sending bulk text messages to mobiles as a reminder reduces absenteeism by 20%.

Customer Support.

Sending massive text messages to mobiles to inform about the status of an order is an added value to your service. Of course, it will strengthen customer confidence with your brand. But it will also minimize logistics problems.

Messages that include information of interest.

For example, if you decide to send massive text messages to mobiles with a new post from your blog, you will not only share valuable information. If not, you will be carrying traffic to your website.

The offers.

Congratulations messages will help you strengthen ties with customers and generate greater engagement with them. In addition to working loyalty.

The messages of notices.

You can create them for orders, report stock renewal or to share the new schedules. If you provide practical information, you will improve the quality of the service.

Is there anything else you should know? The most important thing is that you work with a professional platform that meets the following requirements:

• CRM Multichannel Marketing. You need to communicate with your clients and in all channels: email, mobile, social and web display.
• Include a report every time you are going to send massive text messages to mobiles. In addition, our platform offers real-time SMS message reporting. That is, you can analyze and compare SMS campaigns quickly. The reports include information on: Sent messages. SMS delivered. Bounced SMS Clicks Conversions
• Rich SMS Of course, the messages must have a link so that they are fully optimized. There are certain elements that cannot be missing in your SMS Marketing strategy, and the links are one of the most important and essential; also providing free Wi-Fi as a tool to Wi-Fi marketing for restaurants will help you to get more links open.
• Massive SMS is an exceptional and efficient tool to communicate all kinds of information in real time or last minute offers, and Wi-Fi marketing its also a tool you can use to improve your text marketing message list.

Users, as you have seen, will instantly read your messages. So you will be able to create the most efficient communication.

Why use text marketing?

Why do text Marketing for restaurants?

In the field of mobile marketing, instant messaging and proximity technologies, the SMS is still under the spotlight. Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; The study, conducted by Gsma in 56 countries that represent 80% of the world's population, indicates that Text marketing is also very popular where there is widespread use of smartphones and Wi-Fi marketing for restaurants.

An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page, also a try to get some info through Wi-Fi marketing could play against us. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark).

Immediacy

In real time Once delivered, the opening of the SMS takes place practically systematically. This is what the numbers tell us: the SMS channel guarantees opening rates that exceed the 98% threshold. And of that 98%, 90% takes place within three minutes of delivery (Dynmark). These figures can allow us to talk about SMS as a real-time marketing channel.

Ubiquity

It may sound exaggerated, but it is a very suitable term. What gives ubiquity to the SMS is the support: the smartphone (or the old generation mobile), the everyday accessory that many define as «the authentic proximity technology», always next to the owner as the wallet and keys From home. The SMS is ubiquitous because it reaches the recipient everywhere, at any time of the day, because it does not even require an internet connection.

Versatility

The customer experience is made of moments, of contact points; In a more prosaic way, different degrees in the commercial relationship with the client. The hot spots of the customer experience are the central points, which go from the understanding phase to the maintenance phase, and that is where the incisivity of the SMS is concentrated, to accompany the purchase and build loyalty. However, by setting up an SMS Marketing plan, we realize that text messages can cover the entire customer life cycle.

Personalization

It is a feature with two faces: one aimed at brands, which can personalize messages and make them recognizable, thanks to a text alias that acts as a substitute for the telephone number; the other is addressed to the recipients, thanks to the segmentation functions and dynamic fields, which allow you to customize the SMS based on the activities, interests and registration data of each contact.

Integrability

Thanks to APIs (SOAP and REST), web services and FTP in batches, there is the possibility of connecting the SMS channel with any CRM, e-commerce, ERP or content management system. It is a fundamental resource for the data and information about the client to dialogue with each other, bringing the different technologies into contact and creating a digital ecosystem.

Text marketing tips

Tips for successful Text Marketing for restaurants campaigns

If you are not used to using this medium for marketing, you surely think that it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. However, the reality is quite different. I will surprise you.

Send a message that is notorious.

This may be valid for any communication your company makes, but in text marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile, unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc.

Define very well when to send the message.

As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. Among the most suitable moments to make the shipment, without a doubt, the best of them is when your customers are close to the moment of purchase, within their ‘customer journey map’. Imagine that you are a hotel that wants to encourage the appetizer in your cafeteria. Just at the time that the snack is usually taken, it can be a perfect time to make a shipment to customers staying at the hotel, offering a discount on the second drink, for example.

The good if it is short, is twice as good.

Do not worry about the limitation of SMS. Most people are bothered by long text messages, so try to shorten your message to the maximum and go straight to the point. That brevity, if you complete it with a powerful message, will provide you with success.

4. Do you want to enrich your database? Then use the draws. We all like to get free stuff. Use raffles or gifts in order to direct to a landing page where you collect that information about the client you need, or you can do it so through Wi-Fi marketing for restaurants, by giving free Wi-Fi to your clients; that’s how you use Wi-Fi marketing in a smart way 5. Avoid excessive abbreviations. I know you have many things to say to your clients and that 160 characters do not give you. It occurred to you to use the abbreviations to complete your message, but is it readable? Surely you say yes, but the perception of the receiver is not going to be good, believe me. The excessive use of abbreviations, facing the potential client, makes it seem unprofessional or written by a "colleague" quickly, and without spending time and love.

Tips for text marketing

Tips for using Text Marketing for restaurants

There are a number of tips that will be useful to you when implementing Text Marketing and successfully attract or retain customers. They are simple basics and never fail

1. Create a value offer for your customers

This applies when creating any type of campaign, be it SMS, email or social networks. Give your potential customers something they really need. Avoid perceiving your message as spam or a nuisance. It is important that when you write what you will send you wonder if it is really useful and necessary for your audience and what problem or situation it will solve.

Although text marketing is a poorly exploited channel, you should not abuse irrelevant messages either. To achieve a good communication, consider the season, current trends and the profile of the person with whom you communicate.

Be direct and clear with what you offer

It is tedious to read such long messages, for some reason the recommended limit for an SMS is 160 characters. Take advantage of this space to create a direct and concise promotional content that addresses what the user is interested in knowing. Don't expand on explanations, but don't be sharp either.

You can include a link or contact in case the user wants more information or to fill out a form. This will be beneficial for ASO positioning and sales flow. Although the ideal is that people are already informed just by reading the text.

Place a call for action and contact

It is necessary that your message contains some contact to expand the information or communicate and activate the offer. This may come in the form of a telephone number, email or link. This should be accompanied by a call for action that tells people what they have to do and allows you to monitor your statistics and conversions in more detail.

Calls for action are an effective resource to achieve results in a mobile marketing campaign. They have to be timely and not sound too forced

Your brand must be clear in the message

One of the risks of text marketing for restaurants is that your message is interpreted as spam or mobile virus. In recent years the dissemination of malicious codes through smart devices alerts users to links and information that comes to them. So, you should make sure the text looks true and reliable. A simple way to give security to your customers is to specify the name of your brand or business in the text.

Create a sense of urgency and exclusivity

There are two key ways to catch the client with a text message: appealing to urgency or exclusivity. It is important that you perform a segmentation. To be clear about what type of text to send. For example: in the case of loyal customers, you can deal with exclusive offers and promotions such as gift cards, promotional codes or affiliations.