Sports betting has been illegal in most U.S. states since 1992. The Professional and Amateur Sports Protection Act, outlawed sports betting nationwide, with the exception of sports lotteries in Delaware, Montana and Oregon, and licensed sports pools that were already taking place in Nevada casinos. Big money suddenly went underground, overseas or online. But states could clearly see the lost revenue opportunities in the envious results coming out of Nevada. In 2017 alone, the Nevada Gaming Commission reported legal bets earned the house $248.7 million on a whopping $4.8 billion in bets.
Theres time to get in the action to take a piece of this great market. The challenge will be for mobile betting companies, geolocating services and bookmakers to create a legal betting environment enticing enough to steer current high rollers away from the illegal betting avenues they’re already comfortable using.
Before the ruling, Vegas casinos looking to draw people west from Atlantic City configured their websites to make it clear sports betting was on the table. It’s something that’s not searchable through online travel agents, so people have to look mainly via search engines to find hotels with sports books.
Now, of course a SEO Las Vegas Company working with a MGM Grand casino or The Palms casino (both of then well known as famous Las Vegas casinos ), wont have to worry as much as Many other small casinos located in Las Vegas or other states that aren’t known as big casino destinations, and are hungrily eyeing the great equalizer: mobile.
Matthew Holt, Vice President of CG Technology Sports Books told the Las Vegas Review-Journal that people started betting more when casinos began creating apps that would let them bet on their phones. Now it’s hard to find a sports book in Las Vegas that doesn’t have a mobile app, he says.
Companies like Betable and Cashbet, anticipating the coming wave of legalized gambling, have been working with casinos, videogame makers and other developers to create mobile sports betting apps. They’re real-money gambling platforms trying to challenge Rome-based veteran gaming technology company International Gaming Technology PLC. Problem is, neither of the upstarts have much in the way of basic Visibility:
One way Las Vegas SEO company can gain a leg up is to help gamblers navigate the still-confusing plethoras of rules and prohibitions that govern the industry. One big rub is that, whether you’re operating from a desktop pc or a mobile device, interstate gambling remains prohibited except for a novel pact created in 2014 by Delaware and Nevada. That means residents of those states can join online pools to bet. Now that the Supreme Court has cleared the way, other states are sure to jump in.
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