Importance of social media marketing

The important use of social media marketing for restaurants

In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants, we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it.

We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video.

Use Facebook to impact your potential customers

It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, show the restaurant environment and even present to the staff!

Facebook for restaurants will help you connect with your potential customers because it gives you the possibility to show the business really as it is, to make them familiar with all the elements. One of the social media strategies for restaurants on the Facebook Fan Pages could be to create photo albums with the menus of each season. Being able to show the target audience the special menus, and make them die of the desire to eat in your restaurant.

You can also share news that is relevant to your audience, as well as share live and direct broadcasts about events in the restaurant, which allow you to generate more interest in your target audience. To be more effective and meet your goals, your social media plan for restaurant make sure you keep track of what type of publications your audience likes best.

Drive them crazy on Instagram

It can be said that it is one of the best social networks for restaurants because users walk through Instagram to find photos of all types of businesses. One of the advantages of Instagram for restaurant is that in this social network it is imperative and increases the probability of success of publishing high quality photos. Through Instagram you can make promotions for restaurants taking advantage of the special features of this network.

There are several competitions in social networks with which to get customers and Instagram lends a lot for this. If you want to achieve greater reach, then optimize the use of hashtags on Instagram. This is one of the most effective social media strategies for a restaurant.

Hashtags will help you better position your restaurant's Instagram posts because followers interested in your restaurant's theme can find the posts. You just have to place the word “Restaurant” on the Instagram search engine and the best positioned hashtags will come out. You can add to the word another one that describes and summarizes the specialty of your restaurant, and you will get more specific results.

Let's not forget Twitter

If you have not considered Twitter for restaurants, it is time to start doing it. Many open a twitter because they know it is an important information channel. Users are more active on Facebook and Instagram because they find it more attractive and more effective for social media strategies for restaurants, however, Twitter has its magic touch too.

To be effective on twitter we must take it seriously, huh? So get to work and create specific publications. Twitter ads about your restaurant will allow you to connect with various types of audiences. Twitter is an informative tool. Some users when they travel are usually updated on the area where they are through twitter posts.

A strategy of publication on twitter for your restaurant that could be effective is to alternate the restaurant's own publications with more general publications. As culinary recommendations published by digital magazines, a top of the best restaurants in the region, among other types of content.

3 restaurant marketing ideas

3 Restaurant Marketing Strategies for restaurants

Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience.

A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been?

1. Celebrate birthdays

The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that the restaurants have not been the only ones that have implemented this technique, since, several department stores have also done so and have granted exclusive promotions to customers who turn years close. How does it benefit? It attracts more customers in addition to the celebration because of the discount they decide to go to celebrate at that restaurant, this offer by the restaurant can be advertise on the restaurant marketing online pages.

Portable chargers

The large part of the clients of an establishment has a mobile phone, another recent strategy is the implementation of portable cell phone chargers. How does it benefit? To be able to charge the cell phone in a restaurant it is necessary to consume, in such a way that the client has two satisfied needs.

Internet connection

Currently, being connected to the Internet is a daily and frequent activity throughout the day, restaurants have used this and have implemented wireless networks available only to their consumers, how does this benefit? Apart from encouraging food time to be extended by diverting the public's attention to what is available on the Internet, it has meant that more and more people without data on their mobile phone are in need of consumption in order to obtain these Internet keys. There are many restaurant marketing agency that can help you use your Wi-Fi to work for you as a part of your restaurant marketing solutions

Keys to restaurant SEO

7 SEO tips for Restaurants

Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect.

1. Keywords

Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition.

Image optimization

The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning.

Indexing

Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufacturer that surely has replicated your competition. A touch of originality in tune with the ecommerce communication tone will favor not only your SEO but the differentiation with competitors.

Create a content strategy

Create a quality content strategy, differentiated and aimed at your target audience. Share your knowledge with the creation of your own blog with articles oriented to the interests and needs of the target of your online store, which will not only be useful but Google will reward the longest time spent on your website. Think of video tutorials in "Tasty" format that are so well received in social networks, and remenber to have a google my business account.

Loading speed

You can measure speed with Google Page Speed Insights Users are not patient: if your page does not load, they will migrate to the competition. Google gives relevance to web load times and penalizes slow sites. What is an acceptable charging time? Google considers a website's performance to be better than 85. One factor that influences the load is Hosting. Invest in quality hosting. Web hosting is also responsible for the loading time of the website.

Style structure Landings Pages

An ecommerce will sooner or later go through an Adwords advertising campaign, even if at some specific time such as Christmas parties. A page structure in Landigs Pages format (landing pages) will facilitate the implementation of Adwords campaigns with a smaller investment.

Lean on Social SEO

Social SEO will be a great ally in the positioning of your ecommerce as part of local SEO for restaurants. Build bridges with social networks through optimized publications on social networks in support of natural search engine positioning. Quality publications (interesting content, attractive image, real time content ...) within the social ecosystem will help score points to appear in Google search results SEO for my restaurant.

Disavantages of text marketing

The disadvantages of using Text marketing for restaurants

Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material.

Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience.

This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal.

Another disadvantage is that in some countries the cost of courier mass delivery services is quite high. This has to do in part with the telephone providers, which makes some SMEs give up joining this strategy. Sometimes the recipient of the message can ignore it even if it is open, and most of the cases if there's a link on the message, you need to make sure the message it's clear and will not lead to confusion thinking it could lead to some malicious software.

Wifi marketing for restaurants helps to get an online list of potential message recipients, but this can be also complicated since not everybody its comfortable by fill in forms at the web, regardless it will be to have access at a restaurant for free wifi, every step must be taken carefully to achieve our Wifi marketing goals

Text marketing types

Text marketing for restaurant: SMS types

Send bulk text messages to mobile types

You know why it is important to send bulk text messages to mobiles. But now you also have to know what messages to send. What if you know the types of messages that are most popular in text marketing? Maybe you can start with one of them:

The reminder message

Several studies have shown that sending bulk text messages to mobiles as a reminder reduces absenteeism by 20%.

Customer Support.

Sending massive text messages to mobiles to inform about the status of an order is an added value to your service. Of course, it will strengthen customer confidence with your brand. But it will also minimize logistics problems.

Messages that include information of interest.

For example, if you decide to send massive text messages to mobiles with a new post from your blog, you will not only share valuable information. If not, you will be carrying traffic to your website.

The offers.

Congratulations messages will help you strengthen ties with customers and generate greater engagement with them. In addition to working loyalty.

The messages of notices.

You can create them for orders, report stock renewal or to share the new schedules. If you provide practical information, you will improve the quality of the service.

Is there anything else you should know? The most important thing is that you work with a professional platform that meets the following requirements:

• CRM Multichannel Marketing. You need to communicate with your clients and in all channels: email, mobile, social and web display.
• Include a report every time you are going to send massive text messages to mobiles. In addition, our platform offers real-time SMS message reporting. That is, you can analyze and compare SMS campaigns quickly. The reports include information on: Sent messages. SMS delivered. Bounced SMS Clicks Conversions
• Rich SMS Of course, the messages must have a link so that they are fully optimized. There are certain elements that cannot be missing in your SMS Marketing strategy, and the links are one of the most important and essential; also providing free Wi-Fi as a tool to Wi-Fi marketing for restaurants will help you to get more links open.
• Massive SMS is an exceptional and efficient tool to communicate all kinds of information in real time or last minute offers, and Wi-Fi marketing its also a tool you can use to improve your text marketing message list.

Users, as you have seen, will instantly read your messages. So you will be able to create the most efficient communication.

Social media instagram

Social media Marketing for restaurants on Instagram

Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million.

Using Instagram for restaurants its key on your social media strategies for restaurants, it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way.

Why have an Instagram account as part of your social media for restaurants plan?

1. It has more than 1000 million active users every month.
2. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network.
3. The #food label has more than 310 million posts, yes, crazy!
4. Being a very visual network, gastronomy is one of the most popular topics.
5. When you post something on Instagram its reach is huge compared to other social networks. Instagram offers 58 times more interaction per follower than Facebook for restaurants.
6. And best of all, the main reason why your food business should be present on Instagram, is that your customers come in every day.

Imagine the potential to do marketing for your restaurant on Instagram.

Facebook only shows your posts to 1% of your followers, twitter for restaurants has a similar rate of achieve, start using instagram now with strategy to highlight. Instagram is the preferred network of foodies or lovers of gastronomy, according to the foodisdigital study 77% of users are informed online about restaurants.

If your restaurant is not on the internet or does not have a strong digital presence, it does not exist, or at least, you are losing great business opportunities. Customers are digital, therefore, internet and social networks are the best allies to publicize your business, attract new customers and keep recurring customers.

Instagram is the icing on the cake for your digital strategy, it is the one with the greatest reach, the one that shows you the most and also, those passionate about gastronomy feel a weakness for this social network.

Restaurant marketing plan

How to make a restaurant marketing online plan?

Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant.

What advantages does a restaurant marketing solutions plan offer?

• It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality.
• It facilitates the visualization of goals and objectives
• It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term.

To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant that we will call “Mariscos Mar”, located in a coastal city of about 200 thousand inhabitants, with a concept of Mediterranean food and with capacity for 80 diners

• Situational analysis

Any restaurant marketing agency that builds a plan, it must start with a complete internal evaluation of the business. An essential step to know what we have and what not. Something like doing an inventory of everything that makes up the restaurant, whether internal or external.

In marketing, a tool is used to perform this analysis called “SWOT Analysis”, named after the acronym of its components.

STRENGTHS (Internal aspect)

Elements that differentiate the restaurant. Advantages over the competition.

OPPORTUNITIES (External aspect)

Opportunities that exist for the restaurant. Market niches and favorable trends. Consumer habits and lifestyles that drive sales.

WEAKNESSES (Internal aspect)

Disadvantages of the business with respect to the competition. Limitations and aspects to improve within the restaurant.

THREATS (External aspect)

Negative changes of the environment. Direct competition, supply growth, similar concepts, etc.

Definition of objectives

With the information collected so far, we can set feasible objectives for the restaurants. In this sense it is important to define objectives at various levels, in the short, medium and long term, as well as in their diversity of scope: general and specific. A few examples can be, chance or update of our website, chance the restaurants image, make new online promotions, etc.

Create a document

Finally, all this strategy and content generated must be in writing, many times we forget how important it is to have a guide document. The plan will have objectives to be carried out in different time periods, so the most practical thing is to create a template where you can visualize the actions to be carried out according to the weeks, months and year.

What is local SEO?

What is local SEO for restaurants and why local search is important

Local SEO

Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results.

Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages.

A local search covers all those search terms, such as:

• lawyers near me
• management near me
• restaurants in (city name)
• painters in (city name)

SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer.

Why is local search important?

Here are some statistics that show how important local search is for businesses:

• 50% of people who did a local search on their phone, visited a physical store in one day.
• 34% of those who did their search on a PC or tablet, did the same.
• 18% of local mobile searches lead to a sale within one day.
• 60% of the adult population searches for local services or product information on smartphones and tablets.
• 78% of local searches on a smartphone end in purchases made offline.
• 71% of people look for the location of a business to confirm its existence before going to visit it for the first time.
• 1 of every 3 searches on a smartphone was performed just before arriving at a store.
• 97% of consumers searched for local businesses online in 2017, and 12% looked for a local business online every day.
• The online shopping driver is convenience (convenience, convenience, time savings ...) followed by offer, rather than price.
• 1 out of 4 customers are defined as ROPO: they are informed online and purchased in a physical store.

Who benefits from local SEO and why?

Agencies When someone needs the services of an agency, the most common thing is that the search is "agency near" or "agency near me." Most people want to find a close agency for the convenience that comes with being able to bring their papers quickly.

Dealers In most cases the potential customer has a brand in the "top of mind". However, it is usual to perform a search to find “dealers in (city name)”. For the buyer, the proximity to their home is a highly decisive factor due to the importance of post-sale services.

Restaurants. These businesses achieve the greatest benefit of local SEO by the immediacy of customer reviews and local address information that prevail on search engine results pages (SERPs) as also a Google my business for restaurants position.

Why use text marketing?

Why do text Marketing for restaurants?

In the field of mobile marketing, instant messaging and proximity technologies, the SMS is still under the spotlight. Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; The study, conducted by Gsma in 56 countries that represent 80% of the world's population, indicates that Text marketing is also very popular where there is widespread use of smartphones and Wi-Fi marketing for restaurants.

An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page, also a try to get some info through Wi-Fi marketing could play against us. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark).

Immediacy

In real time Once delivered, the opening of the SMS takes place practically systematically. This is what the numbers tell us: the SMS channel guarantees opening rates that exceed the 98% threshold. And of that 98%, 90% takes place within three minutes of delivery (Dynmark). These figures can allow us to talk about SMS as a real-time marketing channel.

Ubiquity

It may sound exaggerated, but it is a very suitable term. What gives ubiquity to the SMS is the support: the smartphone (or the old generation mobile), the everyday accessory that many define as «the authentic proximity technology», always next to the owner as the wallet and keys From home. The SMS is ubiquitous because it reaches the recipient everywhere, at any time of the day, because it does not even require an internet connection.

Versatility

The customer experience is made of moments, of contact points; In a more prosaic way, different degrees in the commercial relationship with the client. The hot spots of the customer experience are the central points, which go from the understanding phase to the maintenance phase, and that is where the incisivity of the SMS is concentrated, to accompany the purchase and build loyalty. However, by setting up an SMS Marketing plan, we realize that text messages can cover the entire customer life cycle.

Personalization

It is a feature with two faces: one aimed at brands, which can personalize messages and make them recognizable, thanks to a text alias that acts as a substitute for the telephone number; the other is addressed to the recipients, thanks to the segmentation functions and dynamic fields, which allow you to customize the SMS based on the activities, interests and registration data of each contact.

Integrability

Thanks to APIs (SOAP and REST), web services and FTP in batches, there is the possibility of connecting the SMS channel with any CRM, e-commerce, ERP or content management system. It is a fundamental resource for the data and information about the client to dialogue with each other, bringing the different technologies into contact and creating a digital ecosystem.

Social media marketing tips

Tips for your social media marketing for restaurants

It has always been said that, what does not appear in traditional media (television, press, etc.), is as if it did not exist. Now, the roles have changed and what is not in social networks or in Google does not exist. For this, we are going to give you a series of tips in your social media strategy for restaurants.

Social media for restaurants

It is a way to reach the target audience and increases the chances of a potential customer finding you. The speed of propagation and diffusion of a content is very fast.

One of the benefits of social networks is that the impact it is having can be measured in real time. They do not need constant monitoring, but the results are updated automatically. In addition, it is a way of explaining where all the data comes from and the success obtained.

Keep in mind that customers are now "prosumers" this word is the mix between consumer and producer. What it means is that customers will share their experience on the Internet creating content about it. An example is a positive review of a restaurant in a social network.

A good online reputation builds trust, because today people trust more than other people can say than what the company says. Everyone knows that their purpose is to sell themselves.

In social networks it is opined, criticized and recommended. A good presence in social networks favors positive opinions. The advantage is that with this you can know the opinions and change those that are negative, you can interact with a dissatisfied customer and improve customer service.

Important points to consider when making a social media strategies for restaurants.

The first and most important is to create a profile of the company or restaurant in each of the social networks that suit your business. - Remember! Not all social networks serve the same! - In that profile we want to convey the values that make the restaurant unique and why it is a better option than others. The more social networks you have, the greater your reach. Set goals that are realistic and can be achieved and a marketing plan that makes it clear who you want to reach and what audience. Analyze and evaluate all actions every week.

Prepare a calendar of publications that includes content that interests the public frequently with advertising campaigns on Facebook for restaurants, Google Adwords or even twitter for restaurants.

Upload images of the highest quality possible to make you notice on Instagram for restaurants and show everyone that yours is better than the competition. For this you have to dedicate time and do a careful photography session.

Create a reservation and customer service channel. Publish the menu, the type of cuisine you offer, and the schedule.

Show how are the dishes that are prepared and how they are prepared to arouse interest in the gastronomic offer.

Take email marketing into account and send messages non-invasively so as not to be considered spam.

Keywords for SEO

Examples of keywords in local SEO for restaurants

Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy.

The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list.

This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us.

Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville.

In Seville it will offer its basic menu of products and will be sold to the Sevillian public as a familiar and pleasant place that is worth visiting any day of the week, especially on weekends.

Naturally, a general keyword, the one that provides the context, is "fast food restaurant". Positioning will always be more effective if we use content variants, such as "fast food place".

Next, we must be concretized, and for this we will use the keyword «fast food place in Seville». That will provide Google with a secondary descriptor related to the topographic or geographical aspect of the company.

The algorithm will automatically discard all the results related to fast food restaurants that are not specifically located in Seville. The third and final keyword could be "fast food local Eat Well in Seville".

Of course, Eat Well is the name of the restaurant, and by adding it we guarantee that the website appears first in Google my business for restaurants results. This is how a good SEO my restaurant strategy is built. To achieve this, it is clear that we must analyze both our business and the main potential customers.

Restaurant marketing ideas

New ideas for restaurant marketing online

Make sure your restaurant appears in the search results by proximity:

Statistics show that many customers choose the restaurant on the fly and do so among those recommended in Google searches (unless they already have a specific idea). Boost your G + profile to position yourself.

Participate in the life of your neighborhood:

Popular careers, parades, chocolates, various celebrations and solidarity activities. If you want to be known and visited in your area, get involved to the extent of your possibilities and in a way according to your business philosophy

Publish in specialized media of the sector:

Both online and offline. The promotion is not based solely on pure and hard advertising. Also in the articles that you can publish in the sector or specialized media, on issues that interest the client, interviews that you grant. Being present is the key. Be creative, but if you find it to hard for you to handle hire a restaurant marketing agency.

Invest in Google AdWords:

Like it or not, the best way to appear among the first searches of the Great Search Engine is to invest in advertising in the search engine. Reserve a Marketing budget to invest in Google AdWords, selecting the words you want to be found. They will have to do with your values, with what differentiates you and with what the client looks for you, this type of promotion as part of your restaurant marketing solutions.

Make sure your business location data is correct:

Address, telephone and email are the three data through which the customer finds you and can contact you. Check them periodically in all your networks and in the search spaces where you appear, in order to make sure they are correct. An error in any of them can be fatal when it comes to getting customers.

Develop a mobile app:

You don't need it to be complex or too elaborate. It must have the fundamentals: the data of the place, the menu, a section of reservations and a feedback tab in which the users can leave their opinions. Create special promotions for those who use the app: it is a very valuable source of data for you and you are interested in using it a lot.

Use Instagram:

It is the best social network for restaurants, because it is very visual and you can show in it the best of your business. If you don't have a profile yet, consider opening one for the restaurant. Of course, follow a simple rule: upload photos good enough to give the best image, but with a "home" touch that makes you look like a real business and not a photo file.

Create your own hashtag for your RRSS and reward your customers for using it (and promoting it):

Identify your business with a short phrase (three or four words) and simple to remember, turn it into a hashtag and reward customers who share photos and experiences through him. Create a popular culture about your business and win in promotion and community.

Text marketing tips

Tips for successful Text Marketing for restaurants campaigns

If you are not used to using this medium for marketing, you surely think that it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. However, the reality is quite different. I will surprise you.

Send a message that is notorious.

This may be valid for any communication your company makes, but in text marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile, unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc.

Define very well when to send the message.

As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. Among the most suitable moments to make the shipment, without a doubt, the best of them is when your customers are close to the moment of purchase, within their ‘customer journey map’. Imagine that you are a hotel that wants to encourage the appetizer in your cafeteria. Just at the time that the snack is usually taken, it can be a perfect time to make a shipment to customers staying at the hotel, offering a discount on the second drink, for example.

The good if it is short, is twice as good.

Do not worry about the limitation of SMS. Most people are bothered by long text messages, so try to shorten your message to the maximum and go straight to the point. That brevity, if you complete it with a powerful message, will provide you with success.

4. Do you want to enrich your database? Then use the draws. We all like to get free stuff. Use raffles or gifts in order to direct to a landing page where you collect that information about the client you need, or you can do it so through Wi-Fi marketing for restaurants, by giving free Wi-Fi to your clients; that’s how you use Wi-Fi marketing in a smart way 5. Avoid excessive abbreviations. I know you have many things to say to your clients and that 160 characters do not give you. It occurred to you to use the abbreviations to complete your message, but is it readable? Surely you say yes, but the perception of the receiver is not going to be good, believe me. The excessive use of abbreviations, facing the potential client, makes it seem unprofessional or written by a "colleague" quickly, and without spending time and love.

Social media keys

Keys to managing social media for restaurant

Social media marketing for restaurants is key to any business, here we detail what you can do to promote your restaurant on these platforms.

Know the value of social networks

Before starting the project you must be clear why you need social media strategies for restaurants. You cannot start a strategy without understanding the reason for it. The main thing you should know is that these profiles allow you to issue messages about your business, attract new customers and engage with new and existing customers.

Social networks are the same: social, so you must interact with your followers and want to receive engagement from them. You will seek to have more likes, comments and interaction in general. In your post you must show why they should visit your restaurant, in addition to showing your products, promotions, contests and more.

Develop a clear strategy

We have already mentioned the benefits of social networks for your strategy, so you must already be convinced to start developing a strategy. And, you need a plan to succeed on these platforms.

You must have a social media plan that includes what you will share to have a greater return on your investment (ROI), planning the type of content and the hours in which you will post it is basic. You cannot start publishing without a strategy, you need to create a style as well as a frequency and establish where to publish.

Something basic is knowing who you are going to, what your target audience is, that is, your ideal client. In determining this your strategy will be more fluid.

Define social networks to publish

Today there are many social networks where you can publish your content, the channels are diverse and with different characteristics. Among the most popular options are: Facebook for restaurants, Pinterest, Twitter for restaurants, Foursquare, Yelp !, Snapchat, Instagram for restaurants, YouTube, among others.

Depending on the business characteristic you will choose the platform that suits you best. You don't want to create a profile at all and then leave them because you don't have time to publish in each one. Choose the best channel for your restaurant, it is recommended that you start with two.

Today the most popular social media options for restaurants are Instagram and Facebook, but that will depend on your location, type of restaurant and target audience.

Restaurant marketing tips

Web applications and Social Networks become the new scenario for doing business. But you can only get the most out of them if you know how to use them for the benefit of your brand.

To start shaping your online reputation, you must develop a digital marketing plan that helps you define your goals and that the prestige you get on the Internet is reflected in the tables of your restaurant. It will be your best strategy to succeed!

This marketing plan must contemplate all the restaurant marketing solutions you want to develop online. It will be very useful to set your goals and how to achieve them. It is important that you start defining your type of customers to be able to detect on which digital platforms they are present, and join them. It also analyzes the market and competition.

Tips to restaurant marketing online actions

You may not be very familiar with the 2.0 world and find it a bit complicated to take your business off the Internet. That is why we bring you some tips that may be useful for your restaurant to acquire online notoriety and the number of customers rises like the foam:

Join the trends

To stand out you have to know how to innovate and anticipate. Start by talking about those topics that are the order of the day, such as vegetarian and organic food, healthy lifestyle habits or quick recipes made in 10 minutes.

Share all your activities

All the events or parties that you organize in your restaurant become a great opportunity to dump them on the internet and receive feedback from your customers. If you publish the photos of the activity, the people who have attended will be able to share them in their profiles and thus your probability of attracting new customers will be greater. You can also create hashtags of the event in question and generate conversations through them.

Loyalty to your customers

Your regular customers have to feel privileged. You can create contests in which only they participate and send them monthly newsletters with news, news and exclusive offers.

Take care of your identity online

Your success depends on your image. You have to take care of every last detail; such as good photographs, quality videos, a balanced graphic line and good content.

You should keep in mind that there will always be things on the Internet that influence you but that escape your hands. Word of mouth is very important and today the platforms on which users share opinions, ratings and recommendations (such as TripAdvisor) are gaining a lot of weight. Therefore, you should keep track of the publications that talk about you and, in the event that one is negative, try to correct the mistakes; if you find it to complicated for you to handle, you can always hire a Restaurant marketing agency to take care of all this, and your brand.

Local SEO for restaurants

Local SEO for restaurants

Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies.

Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO.

How to get a good SEO for my restaurant?

There are different tools that configured in the right way will make your local SEO the right one.

Google My Bussiness

It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to position yourself favorably in your local SEO. Customers can also leave opinions on it. If the opinions are positive, it will make your positioning better in Google so it is very important to try to make satisfied customers leave a rating on our Google Business tab.

Google Plus

Yes, we already know that Google Plus is not a social network that is used a lot but it is essential for the positioning of a local business, it is Google, do not forget it. Create a local business page and complete the page appropriately. What is the most important? Having the contact information perfectly completed, includes the social networks of your business to add more power to the page and most importantly, add your website and verify it.

NAP

Another indispensable concept in local SEO is the NAP (Name-Address-Phone). If your business seeks a good SEO positioning in its territory it is essential that these data (Name-Address-Telephone) are perfectly defined and always the same, without any variations, we repeat, NO variations. So pay close attention to filling in the same information with all the sites where you register your website, do not move a comma. If not, you will lose local positioning. So much eye.

On Page Optimization

The structure of your website can also be used to position you locally. Meta tags and URLs play a very important role in local SEO, but remember, don't overoptimize that Google penalizes. Oh, and embed a map on your contact page so Google knows where you are.

Directory Registration

Enrolling in industry directories can also be very positive when it comes to improving your local SEO. If directories are an authority for Google, you will see it and improve your local positioning.

In short, if you have a business and your target audience is in a local environment, local SEO is something you should work for, and a lot. It will be very helpful when it comes to getting customers.

Restaurant marketing strategies

3 Marketing Strategies for Restaurants

Although the home delivery service has increased over the years, the restaurants at the point of sale have not stopped innovating and have designed restaurant marketing online strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience.

A restaurant marketing agency, creates a strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective restaurant marketing solutions that meet the needs of their audience so that they are persuaded to return What have they been?

Celebrate birthdays

The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that the restaurants have not been the only ones that have implemented this technique, since, various department stores have also done so and have granted exclusive promotions to customers who turn years close. How does it benefit? It attracts more customers in addition to the celebration because of the discount they decide to go to celebrate at that restaurant.

Portable chargers

The large part of the clients of an establishment has a mobile phone, another recent strategy is the implementation of portable cell phone chargers, how does it benefit? To be able to charge the cell phone in a restaurant it is necessary to consume, in such a way that the client has two satisfied needs.

Internet connection

Currently, being connected to the Internet is a daily and frequent activity throughout the day, restaurants have used this and have implemented wireless networks available only to their consumers. How does this benefit? Apart from encouraging food time to be extended by diverting the public's attention to what is available on the Internet, it has meant that more and more people without data on their mobile phone are in need of consumption in order to obtain these Internet keys.

Promotion on social media for restaurants

Ideas of promotions in social media marketing for restaurants

More and more people are turning to social networks to find a place to eat. Hence the importance of a restaurant to keep this channel alive and up to date, sharing fresh and attractive content with its menus, offers or services. If you already use social media strategies for restaurants to promote your brand, but still do not get the desired sales, it is time to intensify your marketing actions. An option that is very effective and at the same time is very simple to apply is to carry out promotions such as contests or raffles on social media for restaurants.

Keys to create social media promotions for restaurants

First of all, remember that it is very important to be clear about your goals. You can raise, among others, increase your database with new leads, promote a specific menu or offer, know the opinion of your customers, build loyalty or strengthen your brand image. But, in addition to defining your goals very well, you should also take into account the following factors:

Attractive prize:

In addition to awakening the interest of users to participate, it is recommended that it be related to your restaurant. In this way, customers' commitment to your brand is reinforced. You can sort from menus or dinners to tastings of products or discount coupons in future visits to the restaurant.

Contest Rules:

Clearly write all the steps to participate, the prizes and other conditions. Do you want to write some legal bases but you don't know how to do it? We put at your disposal a free tool for it!

Promotion duration:

It is important that customers know the day and time at which the contest begins and ends. The most common for your campaign to have a good dissemination is that this duration is at least 1 week.

Formula to assign the prize with guarantees:

You can assign the prize of your promotion in several ways: randomly among all participants, when registering, by manual assignment (winner chosen through a jury) or by winning moment. In addition, you will obtain a certificate of validity so that your promotion is as transparent, secure and reliable as possible. Whichever modality is chosen, the important thing is to generate a feeling of trust among the participants.

Communicate the name of the winner:

Remember to include in the legal bases how the name of the winner or winners will be communicated. Normally, once the contest or raffle has ended, a publication is made on social networks and also communicated by email (if any).

Depending on the social media, you can build you contest around that, if you use Instagram for restaurants you can build the best photo contest of your food; on Facebook for restaurants you could ask your clients to fill a survey, and on twitter for restaurants you could ask them to create a catchy slogan or to best describe a dish on a few characters.

Google my business for restaurants

Local SEO for restaurants

If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day.

What is Google My Business?

Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area.

Is your registration in Google My Business essential for SEO for my restaurant?

Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map.

The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of different companies that offer similar services.

Having this tab is essential to make a good SEO Local. If you have a local business and want to appear on the map, it is NECESSARY that you have a Google My Business account.

Is Google My Business free?

Google My Business is absolutely FREE and the truth that any company can have your account. (I even have mine for my personal brand). But it is usually more efficient if you have a clothing store, restaurants, laundries, nurseries, dentists, etc.

Remember, Opening a Google My Business account is FREE and easy, but it should work if you want to have good results.

Tips for text marketing

Tips for using Text Marketing for restaurants

There are a number of tips that will be useful to you when implementing Text Marketing and successfully attract or retain customers. They are simple basics and never fail

1. Create a value offer for your customers

This applies when creating any type of campaign, be it SMS, email or social networks. Give your potential customers something they really need. Avoid perceiving your message as spam or a nuisance. It is important that when you write what you will send you wonder if it is really useful and necessary for your audience and what problem or situation it will solve.

Although text marketing is a poorly exploited channel, you should not abuse irrelevant messages either. To achieve a good communication, consider the season, current trends and the profile of the person with whom you communicate.

Be direct and clear with what you offer

It is tedious to read such long messages, for some reason the recommended limit for an SMS is 160 characters. Take advantage of this space to create a direct and concise promotional content that addresses what the user is interested in knowing. Don't expand on explanations, but don't be sharp either.

You can include a link or contact in case the user wants more information or to fill out a form. This will be beneficial for ASO positioning and sales flow. Although the ideal is that people are already informed just by reading the text.

Place a call for action and contact

It is necessary that your message contains some contact to expand the information or communicate and activate the offer. This may come in the form of a telephone number, email or link. This should be accompanied by a call for action that tells people what they have to do and allows you to monitor your statistics and conversions in more detail.

Calls for action are an effective resource to achieve results in a mobile marketing campaign. They have to be timely and not sound too forced

Your brand must be clear in the message

One of the risks of text marketing for restaurants is that your message is interpreted as spam or mobile virus. In recent years the dissemination of malicious codes through smart devices alerts users to links and information that comes to them. So, you should make sure the text looks true and reliable. A simple way to give security to your customers is to specify the name of your brand or business in the text.

Create a sense of urgency and exclusivity

There are two key ways to catch the client with a text message: appealing to urgency or exclusivity. It is important that you perform a segmentation. To be clear about what type of text to send. For example: in the case of loyal customers, you can deal with exclusive offers and promotions such as gift cards, promotional codes or affiliations.

Social media for restaurants

Social media marketing for restaurants

More and more people consult social networks before going to a restaurant. Search for photos, comments, check if a friend has been to the site before in addition, they are a perfect channel for new guests to discover your establishment.

If you are not yet using social media for restaurants to promote your establishment, you are losing visibility and potential customers. We leave you some recommendations to get started in the world of social networks successfully.

Social networks require constant attention. Also, not all restaurant profiles fit all social networks. Study your audience well and determine what networks you are in before launching.

Your profiles have to be updated and with relevant information

If you decided to use Facebook for restaurants All social networks have a biography section. It is essential to take advantage of these spaces to give the most relevant information about your restaurant (American food, meat specialties ...). The most important data you should place are:

• Kind of food
• Schedules
• Direction
• Telephone contact
• Website

The magic of the images

The images are ESSENTIAL on Instagram for restaurants. It is not worth that we upload a blurry photo with the mobile we publish it and we sit. It is sold through images and in the case of restaurants even more. We have to take care of the details to give the best possible image.

Once we have the perfect photo, we have to publish it on our social networks. Instagram is the king when it comes to uploading photos of our dishes or facilities. When it comes to food it is advisable not to use the famous filters since we want to give naturalness.

Another essential part of the process is hashtags. We have to have a careful hashtags strategy and above all constant. The photos must always carry some binding hashtags that help people find our content.

Listen and serve customers on social networks

In the search for the best possible experience, it is necessary to attend to all the people who mention us in social networks. Many of these mentions will be critical, but in the same way, it is necessary to answer them and solve the problems that may be occurring, this type of interaction are more common onFacebook for restaurants.

Immediacy is essential. If we have an open communication channel it is necessary to attend and take care of it. We cannot allow more than one hour to answer a client. In addition, and although it is more expensive, we must flee from the "type" answers that do not solve anything. The client has to see that there is a person behind, willing to help.

Take care of the presence in specialized portals So far, we have talked about “generalist” social networks (Facebook, Instagram, Twitter for restaurants) but there are some social networks that are specific to the hospitality and catering sector. Portals such as TripAdvisor are key to restaurants as a community is created around our establishment. As in the social media strategies for restaurants, we cannot control the inputs so we will have to take great care of what is said about us. If the experience of a client has not been good (for whatever reason) you have to answer and give your face to try to solve the problem.

Restaurant marketing to get customers

How to attract customers through the internet

Today, we cannot doubt that Marketing, in any of its forms, is present in the essence of any company or business. Therefore, we want to talk about a very specific sector that we are playing very closely. We talk about the restaurant and restaurant marketing sector.

The restaurant sectors

It is a sector that encompasses millions of businesses, many of them small. Companies launched by the illusion of an entrepreneur with the aim of build something independently and individually. There are also family ones.

In this part of business, and regardless of the size of the company, restaurant marketing online is necessary. We must start from the basis that, today, a restaurant lives on the opinions of its customers. Now you have to have quality in your meals, and most importantly a good service.

But all this is not enough, marketing for today's restaurants both online and offline gives us many possibilities with its many tools. These allow us to approach and connect with our current and potential customers. We have the opportunity to communicate what can really differentiate us from the competition, there are many restaurants and that detail is going to be what customers are going to remember us about.

Restaurant Marketing solutions

The marketing objective for restaurants as in any other sector can be defined in two premises:

• Being in the right place:

You have to be where my audience is (RRSS, Tripadvisor, Foursquare…) to attract it to my restaurant always adapting to the news and communicate what is that thing that differentiates us from the competition, or how we want our customers to perceive us.

Sell a positive experience:

Once the client is in the restaurant, surround him with a pleasant environment making him feel at home, taking care of the decoration of the premises, providing excellent service. Because it is more important to reach customers for the treatment given that for the food.

Marketing tools for restaurants:

• A well-designed website with good usability, so that all our clients find what they are looking for.
• A blog with quality content and interesting for customers.
• Good communication through the RRSS (that there are of all types) of the news. They also give you the opportunity to spread the contents of the blog.
• Through advertising (both in RRSS and Google) we can reach people following different segmentation strategies (geographical area, interests ...) and make our community of fans and customers much larger. And best of all, you can measure everything.
• There are customer service platforms such as Tripadvisor to manage the opinions they have about us. We can improve from them.
• Offline Marketing: pay attention to details, such as the environment, decoration, service, etc.

As we know, marketing is a necessary tool for any business. But when it comes to restaurants there's also a need to build a good strategy, following these tips will help you but if you want to make sure to make the best out your marketing strategy, we recommend to contact a Restaurant marketing agency.

los mejores ejercicios

Ya sea que atraviese cruces, reme contra las mareas o camine con bastones de trekking, la fuerza del brazo es esencial para el movimiento hacia adelante. Incluso para deportes de piernas largas como correr, caminar y andar en bicicleta, una parte superior del cuerpo fuerte proporciona equilibrio, eficiencia y resistencia contra las lesiones. 

Si espera desarrollar fuerza en la parte superior del cuerpo, incorpore estos siete ejercicios en su rutina de ejercicios. Los movimientos, recomendados por Doug Lawder, un entrenador personal de 27 años y propietario de Railyard Fitness en Santa Fe, se dirigen a los principales grupos musculares de los brazos (bíceps, tríceps y deltoides (hombros)), así como a muchos más pequeños, músculos estabilizadores

Combínalos con  tu rutina existente , o completa el entrenamiento solo como un circuito, pasando de un ejercicio al siguiente, con un minuto o dos de descanso entre cada ejercicio y cinco minutos de descanso entre cada serie. Para la primera ronda, haga cada ejercicio durante 30 a 60 segundos, utilizando pesas más livianas (si corresponde) y un rango de movimiento moderado para aumentar su ritmo cardíaco, bombear la sangre y calentar sus articulaciones y músculos. Luego haz dos o tres series más de 10 a 15 repeticiones con un rango completo de movimiento. Concéntrese en la forma y el control en lugar de la cantidad de repeticiones.

Para cada ejercicio, mantenga su núcleo comprometido para proteger su columna vertebral y preste atención a su respiración. Inhale durante la fase muscular excéntrica (cuando sus músculos se alargan bajo carga) y exhale durante la fase concéntrica (cuando sus músculos se contraen bajo carga). Por ejemplo, al hacer una lagartija, respire cuando baje y exhale cuando empuje hacia arriba.

SEO strategy for restaurants

The Best SEO Strategy for Your Restaurant

When you as a business owner thinks about a SEO for my restaurant, is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success.

In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers.

The best SEO strategy for your restaurant

Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential guests arrive at your restaurant in their searches in the fastest way. For this you need to select the keywords that position you between the top places of Google my business for restaurants and other browsers. The analysis of the most appropriate keywords for your business is based on those that customers use to perform their searches.

Publications that invite you to stay

Once you get the client to reach the page, the next step is to achieve retention. The publications have to be attractive, clear and with the information that visitors need. The available menu options, recipes, prices, booking modes, are data that catch and invite you to continue reading.

Everything must be published in text mode for search engines to refer to the web. It is a mistake to upload the information as downloadable files, the browser does not index it and on the other hand from the mobile phones there is no access. You would be spending money and losing the possibility of reaching a good segment of target customers.

Another fundamental point is that you keep the publications updated so that users do not feel cheated when they attend the store and cannot find their menu or prices have changed. Also, in addition to the Web there is more traffic when supported with social networks such as Instagram, Facebook or Twitter.

Local SEO for Restaurants Without Web

It is true that not all restaurateurs have their website and do not have the possibility to create it in the short term. This does not mean they will be out of business, at the moment. There are tools that allow you to upload places in search engines and be visible to customers in your area. The search engine identifies the search with your local proximity and sends the information via GPS.

Restaurants can survive without a website, however, in the medium term it is convenient to develop one. It is also very effective to create your own accounts in the networks most used by customers. A good positioning is achieved with the installation of the brand on all possible fronts.

Benefits of SEO restaurants

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search.

SEO benefits:

Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly.

SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing, you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also improve local SEO results by registering your website in local directories and social media for restaurants.

Free restaurant marketing:

Unlike pay-per-click (PPC) advertising that can cost a lot, search engine optimization requires little or no money. If you write your own content, then you do not need to pay anything for SEO blog entries. You just have to make sure you include keywords that potential customers will use when they want to order food online or find a nearby restaurant.

If you don't feel comfortable writing your own content, then you can hire a marketing agency to do the work for you, this can also be done for the social media for restaurants. While this costs some money, you get a great return on a small investment because the content will remain on your website forever. Over time, the amount of content on your website will grow, which makes it even more attractive to search engines.

SEO can increase your brand awareness and online exposure

Your restaurant faces a lot of competition. With SEO-based content, you can make your restaurant's brand more attractive to potential customers. People are much more likely to ask you for food when they have heard about your restaurant.

SEO also helps search engine spiders find websites that help their users. As long as your website includes the correct keywords, people will find your business easily, which makes them more likely to place orders from you instead of their competitors.

The best SEO works well on mobile devices and desktop computers. In fact, more people use smartphones than desktops when they search for information online, so it makes sense to prioritize mobile SEO tactics.

Mobile SEO encourages you to increase the loading speed of your website, design your site so that it looks good on small screens, and avoid pop-ups that mess up small screens. All these efforts contribute to a better experience for potential customers visiting your site.

Always remember that it is difficult to survive in a competitive industry without the key SEO benefits for restaurant websites.

Good rating on Tripadvisor

Tips to get a good rating on TripAdvisor

TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts.

Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants:

Encourage and encourage your customers to think

Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true.

Involve staff

If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to use on your social media for restaurant strategies since your employes also have their own social media networks in which they can promote your brand.

Get “Recommended” sticker

TripAdvisor makes available to establishments several tools to promote your listing. One of them is the “recommended” or “evaluated” sticker that can be placed on the door or other visible place of the premises, in order to remind customers of the presence on this platform. To obtain it you can go to "Request a sticker for the window" through the drop-down menu "Free Tools" located at the top. Once in the new window, you must enter your local address and shipping address. TripAdvisor will send you the sticker, at no cost, during the following weeks.

Widgets for the web

TripAdvisor has several widgets to add to the corporate website of your bar or restaurant, through which it is possible to show the opinions or score of the business. You can access them from the management center, in the new window that will open you will see that there are different types of widgets, to choose according to what you want to show visitors to your page. They can be snippets of comments, punctuation, link to your profile to comment, etc

SEO keywords

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing. This process plays a decisive role for your website and your social media for restaurants, making it possible for people to find your content through search engines.

Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users.

Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to the use of keywords that connect search engines to your website.

You should also know how people are looking for products, services or information in an easy and practical way. Remember that the information abounds on the internet and when making a query the best positioned sites are the ones that take all the traffic. Normally 60% of clicks are achieved by being on the first page according to MOZ. So implementing the right keywords it’s a part of your Local SEO for restaurants.

3 Reasons why keyword analysis is so important for content marketing

You must carefully analyze our selection strategy for the following reasons:

Select the right keywords, otherwise, you will attract the wrong people and therefore nobody will buy. You will not be able to optimize the content of your website correctly until you determine the appropriate keywords. In other words, once you define which ones you want to relate your content to, you can start developing it.

It is crucial to do research to understand what your customers look for on the web. Even think like them, identify their lifestyles and their needs. Think that if you develop content from your brand or product, you may never receive traffic from people who don't know you. Therefore, we recommend creating content oriented to your consumer, but not your brand. Your brand will always be commercial and the other will be educational. If you want to have ideas, we recommend that you use Google trends, who will give you a parameter to determine the content that people are looking for or hire a marketing agency if you don’t have the time to do it yourself.

Don't forget that a content marketing strategy without a keyword analysis will never be effective. We also know that setting the indicated keywords is a delicate process in which the test and the error are the constant. Once knowing the path will be easier and the successes will come.

Yoast for SEO

What is Yoast SEO?

It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet.

This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines.

If what you need is a better visibility of your business, both in search engines and in social media for restaurants, you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing.

Yoast SEO, the best option to optimize your website Yoast SEO is one of the most accepted add-ons by WordPress CMS. It is designed to facilitate the application, effectively, of some criteria or good practices around SEO positioning.

In this way, the web optimization of your digital spaces will be much easier to manage, since this program offers a permanent audit of the content. With it, the creation of quality content is greatly simplified and ensure that it is read by as many users as possible.

On the other hand, we can tell you that Yoast SEO is one of the add-ons that most downloads currently show in the WordPress repository. However, to maximize its potential, it is necessary that you know in detail what it is for and, in addition, to make a correct configuration of this set before you start using it.

SEO analysis of your website.

The main objective of Yoast SEO is to alert of the deficiencies, in terms of SEO, that have the publications that are made in the CMS. In addition, in all cases, it offers you a set of recommendations that you can carry out to solve the errors you detect.

By using this tool, you will ensure a detailed analysis of all your entries taking into account the SEO positioning criteria that are decisive for your brand to obtain excellent visibility on the Internet. This add-on helps your creations meet SEO parameters

How to build a SEO strategy for your restaurant

SEO positioning strategy

You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants.

Phases for planning an SEO positioning strategy

Defining objectives at the SEO level of our project.

As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy.

Defining our key terms of interest.

We must discover what are the search terms that customers will use to find us, to define what search terms we would us Having this list as a base we can expand it using tools such as Google Keyword Planner and obtain some key terms, we will have to filter and repeat this process until we have a list of search terms that allow us to attract relevant traffic.

How does the competition? Benchmarking

We will analyze our competition at the SEO level to see what are the elements and techniques they have used, and of course, we will check which with the key terms that allow them to attract qualified traffic. We may find search terms that we have not considered at first. In that case, we must return to the previous step and reconsider the process. Surely when analyzing the pages of the competition you find interesting aspects that are not strictly SEO. You should review your marketing strategy at a global level to get the most out of all the information obtained from your competition.

Objectives and techniques to use.

At this point, you have to be clear about the pages of your website that you want to promote at SEO level, the search terms used by customers and how the competition gets traffic. Now you must choose the SEO techniques and the most efficient tools based on the information collected and put them into practice. It is best to organize a good calendar by setting specific goals and deadlines.

Measurement and feedback.

You need to define a web metric strategy. That way, you can measure the results and if they are consistent with the objectives you have set. Analyze how far you are from your goals, which areas you need to improve, which have been the searches that have really generated qualified traffic, etc. With all this data you should rethink your strategy, both at SEO level and at a more general level and look for areas for improvement, and also don’t forget to add your social media for restaurants at your SEO strategy.

SEO for restaurant beginners

Launch a new restaurant and start to work on the SEO.

As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography.

The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated.

In addition, the image of the new brand on the Internet must have its profiles on social networks (Instagram, Facebook, and Twitter) in addition to adding the restaurant in directories specialized in gastronomy, such as TripAdvisor, Yelp or El Tenedor. Knowing and controlling what they say about your restaurant and what data there is on the internet from the beginning provides the peace of mind you need to focus on your business.

All this work of controlling the restaurant's brand is complemented by a photo session, from 360º virtual visits, photographs of the place, the dishes made and its location, which are another way of adding value to the brand and using local SEO for restaurants. These photographs serve to illustrate the website, publications on social networks, apart from using them for the Google profile of the brand that is being created. All this helps to improve the positioning from the beginning.

Giving a digital identity to your newly opened Internet business can help potential clients find you more easily, giving a boost to the first months of work. It is important that the information that appears on the network accompanies the growth from scratch of your brand and you have the handling of that data. Therefore, if you plan to open a new business, it is you who controls your presence on the Internet from the start, to ensure your success in this process it is highly recommended you hire a marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

href="https://idorestaurantmarketing.com">marketing agency specialized on SEO for restaurants, that could assure you quality and good use of the digital tools.

Benefits of text marketing

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment.

Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business.

One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, specially as a tool of local SEO for restaurants; the promotion through SMS doesn’t replace any of other types of promotion through social media for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful: SMS does not need a data network to reach its receiver, which significantly increases their reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate: SMS unlike other digital channels have a high open rate, some studies show that more than 90% of text messages (SMS) are opened.
• Measurable: SMS marketing strategies can be easily measured to be able to measure its effectiveness.
• Low cost strategy: SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI).
• It generates trust in the customer: many of the uses of the SMS such as: purchase confirmation, order status and delivery of relevant information, provides confidence, security and proximity to the consumer.
• Personalized information: the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.
• It complements the email marketing strategy: although email marketing and SMS marketing have important differences, they are usually very effective when working together.

Editrice web et SEO à toulouse

Google, Qwant, Bing, soyez visible partout sur le web Vanessa ALLONGUE Editrice web et SEO junior à Toulouse