How to take landscape photography

Photograph landscapes:

One of the scenarios that overwhelms us the most and that incites us to photograph are the landscapes. These natural and sometimes great canvases, sensations awaken us through their colors, rumors, lights, contrasts, smells, etc. but being able to capture those perceptions and capture them in a two-dimensional image as limited as a photograph, is a visual challenge within reach of very few. Colorado landscape photography has many elements to take into count.

The usual result is that the photograph of a landscape is a flat image, totally away from the impressions that it transmitted to us live. This is usually due to the absence in the image of a clear center of interest. All the elements are in it but in a scattered, bland and confusing way.

In landscape photography, one of the tricks is to convert what interests us most in the visual center of the image.

That is why the first thing we should do before take the landscape photography, is discover what has caught the attention of the landscape, the most important element of it, the stimulus that has led us to photograph it. What is the main sensation that wakes us up in the scene? If we had to describe it in words, how would we do it? Is there any element in it that underscores that feeling?

We can rarely afford, unless it is a professional job, to take locations for the photographs and then return to them at the optimal moments of light. But if so, remember that sunsets and sunrises offer a high-quality light, which usually improves any photograph. We can also find a sifted light, very suitable for certain images, on cloudy days.

Another issue to assess is the elements that, without being essential, can give us a graphic complement to the image, creating visual lines, framing the theme, providing chromatic intensity, contrast in lighting, or any other aspect that enriches the composition. This type of elements can be: tree branches, winding roads, lampposts, pointed shadows, fences, and a long etc. is for that reason that its very important to choose the best cameras for landscape photography

The visual angle is also fundamental in the square. The usual is the most comfortable and this leads to photographs taken centered on the object, at the height of the eyes while standing, and with a focal plane perpendicular to the ground. Correct photographs but not infrequently bland.

Dare to look for new points of view, kneel, lie down, get on an object, discover all possible angles regarding the landscape to be photographed. It does not mean that they are always better but you may find new perspectives that help you get better photos, more faithful to the sensations that aroused your desire to click.

Picture perfect for instagram

How to take good photos for your restaurant marketing Instagram profile

A picture worth’s more than a thousand words, that’s an old said but also its true fact, otherwise social media such as Instagram wouldn’t have so much acceptance as it does; in order to take advantage of this visual tool for the local SEO for restaurants that you want to promote, and also make a good amount of use of your social media for restaurants, we have a few tips to help you improve the pictures you take to promote your place. The first thing you should take into account is the lighting when you want to publish a plate of food the last thing you want is to be pale. Avoid using the flash or strong lights over the head, instead, take photos near the window with a lighter light source for a natural look.

Invite the action with simple proposals. Place the spoon next to the soup plate, in general, a cutlery next to the plate. He achieves a bit of drama by showing details such as the wine cork and the bottle. Post a short video with how ice is added to a prepared beverage.

Add texture, this is achieved with contrasts in colors and textures of a plate. That adds more definition to the dimension of the photo. For example, bright strawberries on ice cream will highlight it, or green ornaments like parsley on soup.

Using Instagram filters will help you improve the quality of the photos a bit. Edit them with some measure to make them look much better. You prefer to take the photos with the regular camera of your phone, so you will get better quality, especially zoom. Then take the photos to Instagram and use the editing tools.

Do not show only photos of the dishes or drinks on your menu, remember that your restaurant is more than that. There is an environment that you want those who follow you to see, so upload photos of the interior of the premises, of your staff working, among others.

Follow etiquette rules on Instagram

Treat your interactions on social networks as if they were in person. Behave in the best way and treat people in the same way as you would if they visit your restaurant, that is, be courteous and friendly. Your online presence must be professional.

If you receive negative comments, respond on time and tell people things like that you value their opinion. Give thanks for the comment, show that you understand the problem and do not fight with the client. Give them a reason to return and have a better experience.

If the problem continues to grow, it is best to speak directly with the client. Do it through direct messages from social networks.

With these Instagram marketing strategies for restaurants, you can have an optimized profile, get more followers and likes for your business

US visa requests

Visa request for the United States

Generally, a citizen of a foreign country who wishes to enter the United States must first obtain a visa, either a nonimmigrant visa for a temporary stay or an immigrant visa to reside permanently. Citizens of qualified countries can also visit the United States without a visa under the Visa Waiver Program. If you do not qualify for the Visa Waiver Program or are traveling to study, work or participate in an exchange program, you must apply for a nonimmigrant visa

How to get a US visa?

Visa applicants must attend an interview at the United States Embassy in person, this as part of the US visa application process. You must schedule an US visa appointmentfor that interview, either online or through the US Visa Information System.

Remember that your profile data must be accurate and truthful, that is, it must contain the correct information, just as they are in the passport of the person applying for the visa, regardless of whether it is a minor or not. Once the data has been entered in the profile and associated with a payment receipt, it is not possible to make changes to the profiles. If the data does not match in your profile with the passport data, you will have to make a new payment. Remember, the visa fee (MRV) is not refundable or transferable.

Solvency Documents

When scheduling an appointment for a nonimmigrant visa, you should have the following information and documents on hand:

• A valid passport to travel to the United States with a validity of at least six months longer than the time it will remain in the United States (unless specific agreements with each country set exceptions). If more than one person is included in your passport, each person who wishes a visa must submit an application.
• The receipt of payment of the fee (MRV) of your visa application
• The confirmation page of your Form DS-160
• Your e-mail adress
• If applicable, necessary documents according to the type of visa (such as approval of a petition for visa-based petitions; you can find more information on visa types and on each type of visa here).
• Restrictions for Appointment Changes
• Applicants are limited in the number of times they can reschedule their appointments. Please plan in such a way that you do not have to pay another visa application fee

Photography types

What is photography?

Photography is called a technique and an art form that consist of capturing images using light, projecting it and fixing it in the form of images on a sensitive medium (physical or digital).

In the case of cameras, the principle is exactly the same, except that they are equipped with lenses to refine the focus of the projected, mirrors to reinvest the projected image and finally a photosensitive tape (or a similar digital sensor), which it captures the image and saves it, so that it can then be revealed or viewed digitally.

The images obtained in this way are also called photographs or photos, and are the result of decades of refinement of the technique and photosensitive materials, until the optical quality of modern cameras is achieved. In addition, this technology allowed the development and improvement of other similar ones, including cinematography.

What is photography for?

Photography plays an important documentary or journalistic role in our days, since it allows us to capture real images and reproduce them in physical or digital media, thus being able to observe events that occurred in other latitudes and / or in other historical times.

Types of photography

According to its claims and the nature of the photographed object we can talk about:

• Advertising photography. That which serves as advertising or promotion to consumer products, whatever they may be. It is often the subject of digital interventions and other types of strategic "corrections."
• Fashion photography. That which accompanies fashion shows and other fashion events, emphasizing the way of dressing or wearing or combing your hair.
• Documentary photography Also called historical or journalistic, it is done for informational or pedagogical purposes, that is, as part of the transmission of a message.
• Landscape photography. That which is taken to exhibit nature in its fullness, such as aerial or underwater shots, usually very open and full of color

Depending on the type of photography the camera will need specific technical conditions; for example to take a photo from a landscape, the photograph will have to choose the best camera for landscape photography

As a landscape concept, three points of view or descriptions can be obtained (according to the Aesthetics Dictionary), and at the same time in all of them it is found in the aesthetic notion of a landscape: that it is a geographical region, or the aspect that is discovered from a given point, or the work of art that represents that aspect.

The landscape photography has a very important role in contemporary culture, the concept of landscape can be taken as a cultural projection of a society in a given space, relating it to aspects such as the physical, material and objective dimension, and another more cultural and subjective perspective.

In any element of the Colorado landscape photography a reality and a temporality captured by the observer are shown. Once these values are perceived, they pass a series of personal and cultural filters that are transformed into values and meanings. From here, the landscape is interpreted as a language that speaks of the culture of a past, present and also of a future.

Rich snipets for restaurants

Rich Snippets types for restaurant marketing

Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurantsto help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends.

For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared.

The featured Rich Snippet

The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search.

Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlighted Rich snippet, that directly shows part of the content of your publication as a hook and just below your link. This generates more clicks, more visibility and higher conversion rate for the lucky ones that occupy that space.

How to achieve the outstanding Rich Snippet?

Well, Google itself does not officially give any parameter that guarantees to get so quoted as in the results, that it will only look over paid ads, if any. What we can do is optimize our content to be a serious candidate to become a prominent Rich snippet.

It is simply thinking of Google code,this wont apply for social media for restaurants. That is, if the search engine wants to give its users the most cheeky things possible, do the same and ask questions to which you can give the best answer. Then, make your texts with semantic wealth, using your keywords and keywords long-tails and derivatives, and you will have promising ballots to occupy such coveted space.

A Search Engine Land report notes that getting a theme in the featured Rich Snippet grew 51.65% in sessions while conversions skyrocketed from 2% to 8%. 2.1.2. Optimize content to be Rich Snippet featured Here the key is to know what people ask and the type of response they seek to find. Nothing more and nothing less. Google does all this looking to the future and with an eye on the growing use of voice searches through the smartphone.

A good way to "propose" our content is to title and / or articulate our keywords around questions such as "What is ...", "How to ...", "How", "How to ...", "Why …", etc. Moz compiled in a study on 1.4 million Rich Snippets the main question formulas (in the graph, in English): For that we would go directly into the usual process of keyword search, with the tool with which you feel more comfortable: Ahrefs, SEMRush, Keywordtool.io, Google Adwords keyword planner, etc.

US Visa: L1 to work

What is the L1 visa?

The L1 visa allows employees of foreign companies that have a branch in the United States to enter the country to work in it. It is common for executives who have been relocated in the US manage to enter the nation thanks to this document.

Generally, the processing of how to get us visa of this type, lasts between one and four months. However, the process can be accelerated by paying a Premium Process to the Immigration Department.

The applicant most fill a US visa application to request the visa, and must also present the documentation at the time of the US visa appointment

Types of L1 visa

L1-A: transfer of executives or managers within the same company. This visa allows an employer to send an executive or manager to the US. The foreign company can have an affiliated office in this nation or the person can be transferred with the intention of establishing it.

This visa will be granted to those who have been sent to supervise people or processes. It is necessary for the person to occupy a managerial position in his or her country of origin, but it must be carried out in the United States. It is also important that the reason for the transfer is well justified, as this will facilitate the processing of the visa.

Duration:

For those looking to create a branch of your company: 1 year. For those who will work in an established branch: 3 years. The request for extension of stay can be granted for 2 years until the maximum 7 years.

L1-B: transfer of professionals or experts within the same company. This visa allows an employer to transfer a professional from your work team, from a company abroad to one of its offices in the US. If the company does not yet have an allied office in this country, the professional can be sent with the objective of opening it.

This visa is granted to those who have acquired specialized knowledge about the products or processes of the company mentioned in the procedure.

Duration:

The duration of the L1-B visa is the same as the L1-A: between 1 and 3 years depending on the case; but, unlike A, the extension of L1-B can be maximized for 5 years.

Basic requirements:

The employee must have worked in the company of the country of origin, for at least one continuous year and within three years prior to his request, occupying an executive, managerial position or demonstrating specialized knowledge.

Extra fact:

Obtaining this visa depends on the characteristics of the home company. This must be registered and active, in addition to having a considerable structure of employees. Contact us to find out if your company meets the basic requirements to apply for the L1 visa for any of your workers.

Costs of the L1 visa:

All persons who opt for this visa, must pay the fee of $ 190 of the DS-160 that is generated by each of the applicants, added to all other costs that have to do with the assembly of the file, according to the profile of the applicant.

Benefits:

Entering the United States with a temporary work visa has great advantages for you and your family, know them below:

• You can enter and leave the US whenever you want.
• The L1 visa allows you to live with your family: spouse and children (single) under 21 years.
• The applicant and their spouse can work, study and live in the USA. legally. The children, on the other hand, do not have permission to work in the country.
• The applicant and their relatives have the option of opting for residence in the United States. in approximately 2 and a half years, if they meet the requirements established by immigration.
• The L1 visa allows you to manage multiple applications, using the name of the same company.

If you are interested in this topic, we recommend you read: Know the differences between EB5, E2 and L1 visas And if your ultimate goal is to obtain a permanent residence in the United States, take advantage and download our material with the Step by step to conquer your Green Card. We prepare the most valuable tips that you cannot miss!

Text marketing for restaurants

SMS Marketing is a powerful marketing tool for restaurant marketing, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups.

What is SMS marketing?

As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of message from the company. For sending it is usually necessary to have an SMS application.

One of the success factors in digital marketing is relevance, which is why I consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, and it can help you improve your local SEO for restaurants.

Benefits of SMS marketing

The main benefits of SMS marketing are:

• Powerful:SMS does not need a data network to reach its receiver, which significantly increases its reach. It is important to note that many of the mobile phone plans in Latin America and Spain come with free text messages (SMS).
• High open rate:SMS unlike other digital channels, like 

social media for restaurants, have a high open-rate, some studies show that more than 90% of text messages (SMS) are opened.Measurable:SMS marketing strategies can be easily measured to be able to measure its effectiveness.Low-cost strategy:SMS marketing can be adopted by companies of all sizes due to its low cost of implementation and high return on investment (ROI). It generates trust in the customer: many of the uses of the SMS such as purchase confirmation, order status and delivery of relevant information, provides confidence, security, and proximity to the consumer.Personalized information:the text message (SMS) sending strategy allows you to personalize the messages, calling the customer by name and sending information of interest to him.It complements the email marketing strategy:although email marketing and SMS marketing have important differences, they are usually very effective when working together.

Uses text messages (SMS)

Some ideas for the use of SMS marketing according to the type of company are:

• Electronic stores:inform customers of the status of transactions and when a product is ready to be delivered.
• Bars and restaurants:send text messages (SMS) with reservation notifications and news on them.
• Banks:inform your clients about your recent financial transactions.
• Education:Communicate program changes and absences to students with a text message.
• Travel agencies:send reservation information, travel tips and special offers to your customers.
• Service companies that require appointments:send SMS reminders of your customers' appointments, which will save time and money wasted on absences and late appointments.
• Large companies:Send text messages with urgent information to employees and emails may be too slow.

Las mejores peluquerías Low Cost en España

¿Por qué triunfan las peluquerías Low Cost?

La Peluquería Low Cost es una tendencia en auge. Esta se viene dando durante los últimos años y tiene grandes ventajas por encima de otro tipo de locales que ofrecen los mismos servicios.

El pelo es una de las señas de identidad más importantes que poseemos. Buscar la ayuda de profesionales para realizarnos cualquier tipo de peinado, y sobre todo para probar nuevos cortes, es un gran ritual. Este ritual está cobrando una gran relevancia en las sociedades modernas y, como tal, existen algunos peligros.

Descubre las ventajas de la peluquería Low Cost

La Peluquería Low Cost es una tendencia en auge. Esta se viene dando durante los últimos años y   tiene grandes ventajas por encima de otro tipo de locales que ofrecen los mismos servicios.

Nuestro pelo es una de las señas de identidad que poseemos más importantes. Buscar la ayuda de profesionales para realizarnos cualquier tipo de peinado, y sobre todo para probar nuevos cortes, es gran ritual. Este ritual está cobrando una gran relevancia en las sociedades modernas, y como tal existen algunos peligros.

Hay una amplia variedad de posibilidades de que algo salga mal: Existe el riesgo de ser atendido por aprendices que no conocen demasiados cortes de pelo, expertos que no han evolucionado al ritmo que ha evolucionado el sector o los creativos que dejan su sello en la obra por encima de lo que realmente se les ha pedido que hagan.

Incluso si crees que tu exigencia es poca y no le das demasiado importancia, la experiencia que vivas en las peluquerias Low Cost siempre va a ser genial gracias a que los contratados son profesionales altamente cualificados. Te van a lavar suavemente y te sentirás en un eterno masaje que casi frena el tiempo. Evitarás la preocupación de tirones del pelo, quemaduras, rojez y manchón del tinte.

Tendencias peluquerías Low Cost

En las peluquerías de bajo coste lo único que cambia es el precio, pero no la atención ni el servicio.

De hecho, los profesionales que trabajan en ellas se encargan de sacar lo mejor de cada cliente gracias al asesoramiento personalizado que ofrecen en cada una de las visitas a su establecimiento.

Y es que continuamente están formándose para conocer de primera mano todas las novedades del sector de la peluquería y estética y así poder luego aplicar estos conocimientos en su trabajo, algo que les permite conocer cuál es el estilo, color o corte de pelo que más favorece a cada persona, con lo que es mucho más sencillo acertar en cada ocasión.

Además de eso, en las peluquerías low cost siempre están al tanto de las nuevas tendencias que van a ser un boom total en cada temporada, haciendo que ir siempre a la moda no esté reñido con unas tarifas atractivas.

Hay una amplia variedad de posibilidades de que algo salga mal: existe el riesgo de ser atendido por aprendices que no conocen demasiados cortes de pelo, expertos que no han evolucionado al ritmo que ha evolucionado el sector o los creativos que dejan su sello en la obra por encima de lo que realmente se les ha pedido que hagan.

Incluso si crees que tu exigencia es poca y no le das demasiado importancia, la experiencia que vivas en las Peluquerías Low Cost siempre va a ser genial gracias a que los contratados son profesionales altamente cualificados. Te van a lavar suavemente y te sentirás en un eterno masaje que casi frena el tiempo. Evitarás la preocupación de tirones del pelo, las quemaduras y los manchones por el tinte.

El mejor maquillaje para Halloween este 2019

Se acerca la noche más terrorífica del año, y con ella salen a las calles todos los hombres lobos, muertos vivientes y los personajes más terroríficos que te puedas imaginar. Tranquilos que no nos hemos vuelto locos, que nos referimos a la noche de Halloween. Ya tienes el disfraz pensado, pero necesitas alguna pista sobre el peinado de este día otoñal. Porque no es lo mismo disfrazarse de novia cadáver, de vampiresa o de bruja, descubre los peinados para Halloween terroríficamente ideales.

Ya hemos hablado de otros tipos de peinados para disfrazarte, por ejemplo, sobre peinados para carnaval, pero no habíamos tocado el tema de la noche del 31 de octubre. Por eso, queremos ayudarte y que encuentres, entre los peinados para Halloween que te proponemos, el que mejor se adapte a tu look más atrevido y terrorífico del año.

Si estás preparada para dar miedo a tu paso, sigue leyendo este post sobre una de las noches más emocionantes del año para niños y adultos.

Peinados para Halloween 2019 terroríficos 

Peinado de Vampiresa sexy

Si has decidido ir mordiendo por toda la ciudad con tus colmillos de vampira, porque eres una vampiresa sexy. Sigue leyendo.

Atrévete a dar color a tu pelo, no te decimos que lo tiñas para siempre, existen sprays para el pelo con colores de fantasía, y es una noche para usarlos.

Para este disfraz de vampira, te proponemos que pintes mechones rojos y negros en tu cabello, no lo hagas desde la raíz y tampoco todos a la misma altura. Esto dará a tu look un toque más terrorífico y descuidado.

Y para que tu pelo resalte aún más, alisa toda la cabeza y en la punta haz pequeños bucles marcados.

Una vampiresa terroríficamente sensual.

Peinados para Halloween de Vampiresa Terrorífica

Ahora vamos con la parte del flequillo. Con un spray blanco, da cierto color a esos mechones, y pon los mechones tiesos en la parte de arriba o haciendo un gran tupé, aplicando cera y laca.

Puedes decorar el moño con una redecilla negra como la de las abuelas, o con el broche de una araña. Tú decides el toque terrorífico de tu peinado.

Hasta aquí nuestro post sobre peinados para Halloween, como siempre esperamos vuestras ideas, comentarios y opiniones.

Y recuerda que estarás terroríficamente increíble.

¿Conoces los peinados de la serie Peaky blinders?

Los mejores peinados para 2019

¿Aburrida de tu color de bigote? ¿Tu guedeja necesita un bisoño look? Estas son las ideas más ‘trendy’ para aventurar con tu guedeja y estrenar bisoño look levante otoño invierno. ¿A qué esperas?

Flequillos en todas las versiones.
Los guedejas van a ser una de las principales tendencias en esta temporada, de esta manera que aclimatar tus peinados y adoptados a ellos se convierte en algo prioritario. Un moño bajo o una cabello ingreso ganan elocución cuando se llevan con el flequillo enmarcando el rostro. El alcance cambia abundante dependiendo de lo dilatado que tengas el guedeja. Puedes acarrear guedejas cortos, desfilados, abriles 20 y guedejas extralargos. Tendencias tintes para este otoño

‘Pixie¸ con guedeja
No nos olvidamos de uno de los que serán los apagóns más buscados del abocado invierno: los ‘pixies¸ (cabellos cortos muy escalados) serán una envite segura empero no se libran de los guedejas dilatados que dan abundante esparcimiento a la hora de peinarnos.

‘Bob’ corto
Las medias guedejas al elocución ‘bob’ son el peinado comodín de hace alguna temporada. Este es uno de los apagóns más fácil de cuidar y que normalmente siempre favorece. Se siguen llevando con ondas deshechas y con asimetrías en la parte frontal. Truco de peinado: si te da gandulería ondular tu guedeja por las mañanas, hazte unas trenzas por la noche; cuando te levantes suéltalas y listo.

¿Se siguen llevando los degradados?

‘Long bob’
El ‘long bob’ o guedeja línea a la altitud de las clavículas sigue siendo tendencia. Lo puedes arrellanar o encrespar o acarrear con unas ondas deshechas. Lo ultimo en súper elocución es el planchado ápice y acarrear la parte antelación de la guedeja atrás de las orejas.

‘Swag’
Una de las guedejas que más vamos a ver en las pasarelas y alfombras rojas son las guedejas ‘swang’ (cabello dilatado XL con muchas capas y guedeja abierto), con abundante movimiento. Lisas, onduladas o extra lisas.

Melena ‘midi’ y ‘blorange’
Blorange es el gama cobrizo a medio acceso entre el bilioso y el naranja. Si eres de piel blanca es una opción perfecta para ti. Si lo combinas con un apagón de bigote por encima de la mandíbula, de esta manera es como se lleva una guedeja ‘midi’, tendrás el look perfecto de esta temporada.

Flequillo largo vs Flequillo Corto’
Los peinados con un acabado afiligranado son una de las claves para esta temporada, empero todavía los que tienen alguien actitud ‘messy’ y greñudo. Son muy favorecedores y, además, restan abriles al instante. Y son geniales, sobre todo si te levantas con el bigote alzado e indomable. La guedeja ‘midi’ te permite hacerte un adoptado alado en un par de minutos: todo el bigote cerca de atrás (sin guión), un par de cabello sueltos ¡y listo!

Moño bajo
Este invierno se llevan los adoptados bajos y además de en cabello, lo puedes acarrear en forma de moño a la altitud de la nuca. Si le das un poco de bombeo a la zona de la coronilla crepándola antes de peinar, conseguirás un alcance de lo más actual. Y recuerda la clave está en la guión en medio, que le aporta sofisticación.

Moño alto
Se llevan los adoptados bajos, empero todavía los altos. La máxima es la misma: o muy afiligranado o con un alcance greñudo y guedeja enmarcando el rostro.

Los mejores peinados para 2019

¿Aburrida de tu color de bigote? ¿Tu guedeja necesita un bisoño look? Estas son las ideas más ‘trendy’ para aventurar con tu guedeja y estrenar bisoño look levante otoño invierno. ¿A qué esperas?

Flequillos en todas las versiones.
Los guedejas van a ser una de las principales tendencias en esta temporada, de esta manera que aclimatar tus peinados y adoptados a ellos se convierte en algo prioritario. Un moño bajo o una cabello ingreso ganan elocución cuando se llevan con el flequillo enmarcando el rostro. El alcance cambia abundante dependiendo de lo dilatado que tengas el guedeja. Puedes acarrear guedejas cortos, desfilados, abriles 20 y guedejas extralargos. Tendencias tintes para este otoño

‘Pixie¸ con guedeja
No nos olvidamos de uno de los que serán los apagóns más buscados del abocado invierno: los ‘pixies¸ (cabellos cortos muy escalados) serán una envite segura empero no se libran de los guedejas dilatados que dan abundante esparcimiento a la hora de peinarnos.

‘Bob’ corto
Las medias guedejas al elocución ‘bob’ son el peinado comodín de hace alguna temporada. Este es uno de los apagóns más fácil de cuidar y que normalmente siempre favorece. Se siguen llevando con ondas deshechas y con asimetrías en la parte frontal. Truco de peinado: si te da gandulería ondular tu guedeja por las mañanas, hazte unas trenzas por la noche; cuando te levantes suéltalas y listo.

¿Se siguen llevando los degradados?

‘Long bob’
El ‘long bob’ o guedeja línea a la altitud de las clavículas sigue siendo tendencia. Lo puedes arrellanar o encrespar o acarrear con unas ondas deshechas. Lo ultimo en súper elocución es el planchado ápice y acarrear la parte antelación de la guedeja atrás de las orejas.

‘Swag’
Una de las guedejas que más vamos a ver en las pasarelas y alfombras rojas son las guedejas ‘swang’ (cabello dilatado XL con muchas capas y guedeja abierto), con abundante movimiento. Lisas, onduladas o extra lisas.

Melena ‘midi’ y ‘blorange’
Blorange es el gama cobrizo a medio acceso entre el bilioso y el naranja. Si eres de piel blanca es una opción perfecta para ti. Si lo combinas con un apagón de bigote por encima de la mandíbula, de esta manera es como se lleva una guedeja ‘midi’, tendrás el look perfecto de esta temporada.

Flequillo largo vs Flequillo Corto’
Los peinados con un acabado afiligranado son una de las claves para esta temporada, empero todavía los que tienen alguien actitud ‘messy’ y greñudo. Son muy favorecedores y, además, restan abriles al instante. Y son geniales, sobre todo si te levantas con el bigote alzado e indomable. La guedeja ‘midi’ te permite hacerte un adoptado alado en un par de minutos: todo el bigote cerca de atrás (sin guión), un par de cabello sueltos ¡y listo!

Moño bajo
Este invierno se llevan los adoptados bajos y además de en cabello, lo puedes acarrear en forma de moño a la altitud de la nuca. Si le das un poco de bombeo a la zona de la coronilla crepándola antes de peinar, conseguirás un alcance de lo más actual. Y recuerda la clave está en la guión en medio, que le aporta sofisticación.

Moño alto
Se llevan los adoptados bajos, empero todavía los altos. La máxima es la misma: o muy afiligranado o con un alcance greñudo y guedeja enmarcando el rostro.

Las mejores peluquerías Low Cost en España

¿Por qué triunfan las peluquerías Low Cost?

La Peluquería Low Cost es una tendencia en auge. Esta se viene dando durante los últimos años y tiene grandes ventajas por encima de otro tipo de locales que ofrecen los mismos servicios.

El pelo es una de las señas de identidad más importantes que poseemos. Buscar la ayuda de profesionales para realizarnos cualquier tipo de peinado, y sobre todo para probar nuevos cortes, es un gran ritual. Este ritual está cobrando una gran relevancia en las sociedades modernas y, como tal, existen algunos peligros.

Descubre las ventajas de la peluquería Low Cost

La Peluquería Low Cost es una tendencia en auge. Esta se viene dando durante los últimos años y   tiene grandes ventajas por encima de otro tipo de locales que ofrecen los mismos servicios.

Nuestro pelo es una de las señas de identidad que poseemos más importantes. Buscar la ayuda de profesionales para realizarnos cualquier tipo de peinado, y sobre todo para probar nuevos cortes, es gran ritual. Este ritual está cobrando una gran relevancia en las sociedades modernas, y como tal existen algunos peligros.

Hay una amplia variedad de posibilidades de que algo salga mal: Existe el riesgo de ser atendido por aprendices que no conocen demasiados cortes de pelo, expertos que no han evolucionado al ritmo que ha evolucionado el sector o los creativos que dejan su sello en la obra por encima de lo que realmente se les ha pedido que hagan.

Incluso si crees que tu exigencia es poca y no le das demasiado importancia, la experiencia que vivas en las peluquerias Low Cost siempre va a ser genial gracias a que los contratados son profesionales altamente cualificados. Te van a lavar suavemente y te sentirás en un eterno masaje que casi frena el tiempo. Evitarás la preocupación de tirones del pelo, quemaduras, rojez y manchón del tinte.

Tendencias peluquerías Low Cost

En las peluquerías de bajo coste lo único que cambia es el precio, pero no la atención ni el servicio.

De hecho, los profesionales que trabajan en ellas se encargan de sacar lo mejor de cada cliente gracias al asesoramiento personalizado que ofrecen en cada una de las visitas a su establecimiento.

Y es que continuamente están formándose para conocer de primera mano todas las novedades del sector de la peluquería y estética y así poder luego aplicar estos conocimientos en su trabajo, algo que les permite conocer cuál es el estilo, color o corte de pelo que más favorece a cada persona, con lo que es mucho más sencillo acertar en cada ocasión.

Además de eso, en las peluquerías low cost siempre están al tanto de las nuevas tendencias que van a ser un boom total en cada temporada, haciendo que ir siempre a la moda no esté reñido con unas tarifas atractivas.

Hay una amplia variedad de posibilidades de que algo salga mal: existe el riesgo de ser atendido por aprendices que no conocen demasiados cortes de pelo, expertos que no han evolucionado al ritmo que ha evolucionado el sector o los creativos que dejan su sello en la obra por encima de lo que realmente se les ha pedido que hagan.

Incluso si crees que tu exigencia es poca y no le das demasiado importancia, la experiencia que vivas en las Peluquerías Low Cost siempre va a ser genial gracias a que los contratados son profesionales altamente cualificados. Te van a lavar suavemente y te sentirás en un eterno masaje que casi frena el tiempo. Evitarás la preocupación de tirones del pelo, las quemaduras y los manchones por el tinte.

Tendencias Peluquerías Low Cost

La Peluquería Low Cost es una tendencia en auge. Esta se viene dando durante los últimos años y tiene grandes ventajas por encima de otro tipo de locales que ofrecen los mismos servicios.

El pelo es una de las señas de identidad más importantes que poseemos. Buscar la ayuda de profesionales para realizarnos cualquier tipo de peinado, y sobre todo para probar nuevos cortes, es un gran ritual. Este ritual está cobrando una gran relevancia en las sociedades modernas y, como tal, existen algunos peligros. Es hora de saber que flequillos habrá que llevar este Otoño Invierno

Hay una amplia variedad de posibilidades de que algo salga mal: existe el riesgo de ser atendido por aprendices que no conocen demasiados cortes de pelo, expertos que no han evolucionado al ritmo que ha evolucionado el sector o los creativos que dejan su sello en la obra por encima de lo que realmente se les ha pedido que hagan.  

¿Conoces los mejores perfiles de peluquerías Low Cost?

Incluso si crees que tu exigencia es poca y no le das demasiado importancia, la experiencia que vivas en las Peluquerías Low Cost siempre va a ser genial gracias a que los contratados son profesionales altamente cualificados. Te van a lavar suavemente y te sentirás en un eterno masaje que casi frena el tiempo. Evitarás la preocupación de tirones del pelo, las quemaduras y los manchones por el tinte.

Descubre los 8 mitos sobre el elaborado del bigote

Instagram SEO tips

Instagram strategies for restaurant marketing

Instagram it’s a great tool for your Local SEO for restaurants marketing, we give you a few strategies you can use on your Instagram account to get more traffic and make it interesting for your costumer and potential clients.

Seek to interact with followers

The interaction and offering prizes in return will be reflected in a high level of engagement in your business Instagram account. You can post questions or posts leaving the blank, such as: "The dish I like the most is ..." or "What is the dish you like best in our restaurant?".

Ask for the opinion of your customers

If you are creating a new dish, ask your customers to name it, to give you ideas. Including clients in your processes will make them feel included, they will be attracted to continue following you and interacting with your profile.

Make photo challenges

Since Instagram is a social network for sharing images, take advantage of this and ask customers to share photos and tag you. Offer gift cards, a free meal or something similar for the winners. You could even post the winners inside the premises, print them and put them in a special place or pass them through the screens. Invite customers with more than 300 followers to post a photo that mentions your restaurant or your brand's hashtag. And give them something in return, an award for their contribution.

Take advantage of the videos

Audiovisuals are already part of this social network, they allow you to take interaction with customers to another level. Share your specials, your staff and customers with videos. You can use this type of content in regular posts, stories, live streams and on IGTV. You can also use it on other social media for restaurants you own.

Mediakit reviews some important facts about the videos:

• 1.5 million videos were published in 24 hours since that option was introduced in 2013.
• 2.35% of Instagram users create and watch videos through stories.
• The search interest in Google Trends is three times more popular for Instagram Stories than for Snapchat Stories.
• Brands publish between 90 and 100% more videos in recent years.
• A report indicates that 5.2 million people watched videos created by a brand during the first quarter of 2017.
• 50% of businesses in Instagram posted a story for July 2017.
• Sponsored videos receive 7.3 times more comments than sponsored photos.
• Taking all this into account you should know why your restaurant should share videos on Instagram.

CCTV camera sensor

Image sensors when choosing an IP camera for CCTV

There are many variables to define, before selecting an IP camera. We will review three different criteria necessary to help evaluate which IP camera is the right one to choose for your CCTV system.

1. Model: Body style, and location

Depending on where the camera will be physically installed and what is its function? Based on the location, you can better determine what type of body is suitable for where the CCTV camera system is going.

Recommendations:

For the identification of faces (faces - face) or the capture of fine details, the camera must be mounted between 9 feet and 12 feet high.

For the capture of license plates (license plates), the camera must be mounted at a lower height, from 3 to 5 feet. In addition, license plates must be installed in a "narrow" passageway (a bottleneck) where vehicles normally travel slower, and vehicles must go at a speed of less than 10 miles per hour. For example, an entrance of the parking lot.

Image sensor

Image sensors determine the pixel size, and the number of pixels. The larger a sensor, the greater the number of pixels.

A common mistake is to consider that the larger the sensor, the better the image in low light environments. The image size does not have an important role with respect to low light improvement. There are other factors that affect how well image is seen in low light environments, such as night vision.

Some types of image sensors found in IP cameras:

• 1 / 1.7 "
• 1 / 1.8 "
• 1 / 2.3 "
• 1 / 2.7 "
• 1 / 2.8 "
• 1/3 "(This is the most common image sensor for video surveillance use)
• 1/4 "

Lens types according to their focus and zoom: Motorized varifocal, Manual varifocal, and fixed lens

Motorized varifocal: A motorized lens that can be adjusted during or after installation from a computer or desktop computer. The result in a better return on investment, especially in those cases where frequent lens adjustments are required. These types of cameras are usually more expensive than similar manual models.

Manual varifocal: A lens with manual focus must be adjusted during installation and requires a person to physically focus the lens.

Fixed lens: These lenses have a fixed focal length and cannot be adjusted. These cameras usually cost less than variable focal length cameras.

Visa insurace

Medical insurance, new requirement to process the American visa

The government of President Donald Trump has announced that he will deny as of November 3 the American visa to foreigners who do not have medical insurance or money to pay for their health care in U.S.

Applicants must check insurance

According to the decree signed by Trump, as part of how to get a US visa, requests made abroad will only be accepted if at the time of US visa application, the applicant show they have the ability to obtain health insurance in the first month of their arrival in the United States.

The other option is for the visa applicant to demonstrate that he has the financial resources to pay "reasonably foreseeable medical costs." Even the fulfillment of this requirement doesn’t assure that you get the visa, the final negation or approval for your visa will be determined by the consul during the US visa appointment. A new requirement for the visa in 2019

The order noted that refunds will no longer be made to hospitals and health care providers in the United States for treatment granted to people without insurance. "The costs associated with this care are transferred to the American people in higher taxes, as well as in premiums and higher rates for medical services," according to the decree released by the White House on its website.

Exceptions

The measure will not apply to people who already have immigrant visas, asylum seekers, refugees, children of US citizens living abroad or special visa holders for citizens of Iraq and Afghanistan who helped US forces in those countries, among others.

Content marketing tips

3 keys to Content for Restaurants Marketing

A website with functionalities oriented to your business

Keep in mind that the goal of a good website should be to inform, educate and connect the company with its potential customers. Restaurant websites must meet these options as much as any other type of business. There are certain functionalities that are indispensable for improving your local SEO for restaurants. We refer to:

• Responsive design: customers look for restaurants, mainly, locally and with the mobile. This is essential, since more than 50% of Google searches are already done from mobile devices.
• Online booking button: Why call when a click can have your reservation confirmed? Getting a great user experience should always be within our goals.
• Geolocated contact information: The customer needs to know where you are and to do this, make sure your restaurant is on Google Maps is important in your digital strategy.
• Menu with the prices visible: Entering this section is also necessary to help the visitor in his decision.
• Newsletter:Communicate with your customers on a regular basis, but always providing something that really interests them, such as new dishes on the menu or special promotions for subscribers. Gastronomic marketing works.

The image here is everything too

"Food enters through the eyes" and "an image is worth a thousand words" are two expressions that perfectly reflect the importance that the graphic image will have our content strategy. Both the graphic design of the website and, of course, the photography of your dishes are directly responsible for attracting new customers to the restaurant.

Is your restaurant in the appropriate social networks?

Adapting the creation of content to each of the social networks is necessary in order to obtain an interesting publication reach and, above all, generate engagement with the user. This is what interests us most, that our clients speak (well) of and with us. What social media for restaurants should you be on? For a restaurant the most appropriate are Facebook, Twitter, and Instagram, this being the best social network to get more reach. Let's see why:

Facebook is the most used social network for personal use. The restaurants, being a business-oriented without a doubt to the use and enjoyment of end-users, obtain a high percentage of interaction in this social network. Indispensable.

Twitter is especially effective in offering customer service and talking with them almost in real-time. Instagram is the quintessential social photography network. It is also tremendously useful for encouraging the interaction of customers who will want to share their own photographs. We must give you the pleasure of thanking you for your visit and that great photo with a filter that makes our food look impressive, don't you think?

CCTV costs

One of the worst nightmares of any person is that they enter to steal on their property. Any risk of intrusion generates a sense of vulnerability and this is never pleasant. Installing a CCTV security camera may be the solution: it will not only detect potential intruders or criminals, but also record any anomaly that may occur.

How much does it cost to install a CCTV system?

Today there is a wide variety of surveillance cameras for CCTV on the market and the cost of each other can vary significantly. Therefore, before revealing prices, we want to offer you a brief summary about the types of cameras that exist.

Types of security cameras

Broadly speaking, it is possible to distinguish two types: analog security cameras and IP security cameras. We can summarize the differences between the two in the following points: Image quality is better in IP cameras.

As for the installation, analog cameras are wired, while IPs can also work wirelessly. The operation of IP cameras is due to a more advanced technology, which generally also translates into greater security.

Finally, we can establish differences in relation to the price. Although the installation of IP cameras is more economical, equipment consisting of analog cameras are usually cheaper.

Nowadays it is usual to install video surveillance systems that combine both types of cameras.

On the other hand, it is also possible to differentiate the cameras according to the type of display you want to choose:

• Through the Internet: The main advantage of this alternative is that it allows viewing images in real time from anywhere thanks to the network connection. It can also work with all types of cameras, both analog and IP.
• Locally: It is used mostly with analog cameras and is the perfect option if you want to install a CCTV system (Closed Circuit Television). They allow to visualize the images from a monitor or television to which the cameras are connected.

Installation price of a video surveillance system

To start, you should know that the cost of installing a camera usually ranges between 100 and 600 euros. We want to highlight that this figure will depend largely on the quality of the device. In fact, you may find cameras that exceed this price range.

On the other hand, it should be noted that security systems are usually configured by groups of four, eight or sixteen cameras.

It is quite common to be able to find offers for this type of kits, and acquiring the already grouped cameras is usually cheaper than buying the different elements of the security system separately. Taking into account all this information we have prepared the following table with a series of estimated prices; the data is purely indicative:

Price of installing a video surveillance system

• Number of cameras Price
• 4 cameras 400 - 2,400 €
• 8 cameras 800 - € 4,800
• 16 cameras 1,600 - € 9,600

Tourist visa

Frequently asked questions about the tourist visa

You already know how to get a US visa, but there’s a bunch of questions that the applicants have that aren’t answer during the US visa appointment neither has an information during the US visa application; and let’s face it, a lot of times you’re too nervous in the interview to ask it to the embassy consul. That’s why we answer these most frequently asked questions about tourist visas:

1. How many times can you enter the US with a tourist visa? It depends on the visa. Some allow a single entry or a small number, such as 3 or 4. However, most visas are multiple entry, and so it is indicated on the visa with a letter M. This means that as long as the visa is not expired you can enter the US. as many times as you want because of tourism. It should be noted that in some cases frequent entries can be problematic.
2. Does the visa guarantee entry to the US? No, the immigration pass officer is the one who has the last word every time a tourist arrives at an airport, port or border post in the United States and can cancel any person's visa.
3. What happens when more than one person is included in a single passport? In some countries children are included in the passport of the mother or father. In this case, to travel to the US Everyone who travels must have their own visa, even if there is only one passport.
4. What happens when the passport expires and the visa does not? You must travel to the US with the new and old passport, the one that contains the unexpired American visa.
5. When can the visa that has been rejected be reapplied? Some consulates require that you wait at least six months before resubmitting another application. The most advisable thing is to wait until a change has occurred, that the circumstances that caused the visa to be denied are no longer present. If everything remains the same, the answer will remain the same.
6. How long is it possible to stay in the US? with tourist visa? Although in most cases every time you enter you get a permit for six months, that is not always the case. The exact time can be verified on I-94, entry or exit registration document.

In no case should the visa expiration date be confused, which only indicates that renewal must be requested, with the time authorized to remain in the US. on every trip Is it possible to request an extension of time authorized to remain in the US? Once in the United States it is possible to request an extension of the visa and also a change of category of the same. For example, request a student. The Immigration and Citizenship Service (USCIS) will decide on a case-by-case basis if it approves the petition.

Deliveroo for SEO

Deliveroo and the SEO for restaurant

The day to day in the current city is very busy. So much so that the fundamental action of eating becomes almost impossible because of the tight working hours. With that on mind, there are many restaurants that don’t offer delivery services, cause don’t want to enlarge the employees list, but part of improve your restaurant marketing, its to offer the most services possibly to the potential clients. The delivery process is controlled by Deliveroo in all its stages. The company assumes responsibility for the customer at all times. They also take charge in case of an incident. The experience begins with the order request. This can be done on the website of the platform or if you have an iPhone, in your own application.

How does Deliveroo works?

The main difference between Deliveroo and other delivery services is that they do not really represent any specific restaurant. Deliveroo are rather distributors of the different restaurants that are associated with the platform. So, by signing in your restaurant to Deliveroo you can have access to the service offer for their platform, and this will help you in your local SEO for restaurant positioning The user sees a list of available restaurants. In that list there is information about their price range as well as the distance they are, the approximate delivery time and the type of food they make. Once the restaurant is selected, the menu items are chosen and the order is placed. The user is then directed to a payment platform where he can pay the corresponding amount by bank card, PayPal, etc.

As soon as the food is ready, a Deliveroo deliveryman picks up the order and delivers it to the selected address. All within a maximum period of seven minutes.

Deliveroo wants to offer the best service to its customers. So Deliveroo offers its customers the guarantee of receiving their orders on time and with the highest possible quality. Additionally, you can choose between different restaurants which in turn offer a variety of dishes. In this way you will not have to install multiple applications to choose different types of food but you will have everything on the same platform that also works 24 hours a day.

To choose the restaurants, it is taken into account that the distance to be covered can be covered by the distributors within seven minutes. With the aim of being able to guarantee that the food will arrive “in optimal conditions”. Restaurants are available at a specific address, that makes Deliveroo perfect for local SEO and also take a spot in social media for restaurants

CCTV use in hospitals

Technology and service, a healthy alliance

The security in hospital and clinical infrastructures in Latin America faces daily challenges in which the acquisition and intelligent management of technological resources to protect their physical and human capital are decisive.

CCTV systems constitute a technological leap necessary to move towards security policies and service quality at a time when the health sector requires the best administrative and managerial decisions to overcome the challenges and challenges of the hospital industry.

Undoubtedly, CCTV security camera functions aimed at preventing difficulties present in risk situations and generating fast and adequate responses; and thanks to the development of new technologies, it has the potential to integrate with other organizations systems to control, monitor, streamline and improve processes.

Why use CCTV?

Medical facilities serve as a source of data, being key in the collection of information to generate different indicators and rates that go beyond their corporate name. But, in turn, they are susceptible to various crimes being carried out within them and live realities such as confrontations between victims and perpetrators, drug theft, extortion, attacks on employees, patients and the infrastructure itself, etc., altering the Security at all levels.

Other less dramatic aspects related to the daily operation of hospitals, such as handling intolerant people, controlling the entry and exit of patients and visitors, monitoring staff shifts, monitoring parking lots, following suspicious movements, avoiding loss of forgotten objects, Observe access to restricted places, etc., are part of the range of circumstances that a public and private health sector entity faces daily. And to meet these challenges, institutions take precautions based on the technology currently offered by the market.

It is important to note that the CCTV system is continuously articulated in organizations with other tools such as those related to fire detection and alarms, access control, etc. And although each one works independently, its synchrony allows the entity to have a global management not only of its safety, but also of its quality processes in terms of the service provided to patients and the public in general, thus complying with better attention and respecting internal policies.

However, although they are increasingly versatile, intelligent and intuitive, these technological aids require, to achieve success and maximize their potential, trained personnel to handle them and processes consistent with the entire organization to support and act accordingly with the different standards and programs of the entity.

The main objective of the hospital sector in this area is to identify and assess the needs it has within its different areas. And the challenge of the security companies is to provide the ideal advice that allows to choose solid systems for optimal operation, guaranteeing an environment free of risks and threats.

And this is how, aimed at delivering total satisfaction to the final customer, companies that manufacture security systems focus their efforts on creating a technology according to the type of business and budget available to each company

Visa for fiance

How to get a US visa K1 and K2?

The visa is granted to a foreigner who is committed to an American citizen. If a citizen of the United States is engaged to marry a foreigner, he can make a K1 fiancé visa petition so that his fiancé can travel to the United States and get married. This visa is valid for 90 days following such entry.

After marriage, the American citizen may request a “Status Adjustment” so that his/her spouse can remain in the United States as a Legal Resident.

Basic requirements for US visa application k1 | Fiancé visa

• Documentation that proves the existence of the relationship with your fiancé, and that the parties have met in person within the previous two years. Of course, there is the possibility of requesting an exception to this requirement in certain cases established by law.
• The law places restrictions on the number of K-1 petitions a citizen can make. If the citizen has made two K-1 requests in the past, he can no longer make K-1 requests.
• If the citizen has made a K-1 petition in the past that has been approved, he cannot re-make a new K-1 petition unless two years have passed since that approval. Of course, these two limitations are also subject to exceptions established by law.
• If the American citizen has committed certain crimes, he is disqualified from being able to apply for a K-1 visa to benefit his fiance.
• The American citizen must prove sufficient income to support himself and his partner. It is up to the immigration lawyer to evaluate the evidence, background and other requirements to explain to the applicant how to proceed.

The approval of the k1 promise visa:

Once the respective application has been approved, and after a US visa appointment its set, the consular officer will stamp the K1 fiancé visa in the foreign applicant's passport. If you have children under 21, they would receive K2 visas. It should be noted that minor children must be admitted to the United States before they turn 21.

It is absolutely essential that the beneficiary of the K1 fiancé visa marry his fiancé within 90 days of the day he was admitted to the United States. Once married, you can ask the United States Government to grant you permanent residence.

Tripadvisor update

Why should you take care of your bar or restaurant's profile on TripAdvisor?

Having an open profile on TripAdvisor and not managing it properly or having it abandoned is, as in other platforms or social networks, a danger and a waste of time in your restaurant marketing strategy.

Advantages of taking care of your profile:

Know the opinion of your customers:

Essential to know the tastes and needs of your customers, that will help you to improve your local SEO for restaurants, and use new strategies according to your costumer’s demand.

Reputation as a brand:

Offer a quality of treatment beyond what you offer in your establishment. If potential customers who consult your profile see that you respond to criticism, that you are present and worry they will know that you want to offer quality. On the other hand, positive comments made by customers give credibility to your brand and attract future customers.

Improve:

Criticisms, if constructive, are necessary to prosper and adapt to user demands. The use of social media for restaurants as a way to have feedback with your clients is a very powerful tool to enhance your restaurant's services; if you’re not present getting that feedback from your profile your missing key marketing tips that your clients deliver for free.

Loyalty of customers:

A dissatisfied customer can change his mind if he observes good behavior and predisposition to change in your establishment. Similarly, a happy customer can see a bad attitude on your part and change your mind. It is a good way to show your values as a brand and get loyal customers.

Now the risks of not managing the profile or observing the criticisms received would be:

Reputation damaged:

Possible negative opinions not answered or poorly answered will further damage the reputation of your business.

Authenticity: If you include in your profile false images of the establishment or a description that does not resemble what it really is, that lack of honesty can attract your customers at first, but they will quickly realize that what you promised does not exist or is distorted. It is important not to generate false expectations so that whoever decides to go to your business does so knowing where he is going and what he is going to find.

So, if you have any social media account or platform you use for your restaurant marketing, you’ll need time to get the feed from this account and keep your loyal clients or potential interested in your brand.